Startup Grind Lansing
CLIENT STORY: ELCA Network
This week’s Client Spotlight is on the ELCA Network and its headline event: Extravaganza 2022! The ELCA Youth Ministry Network works to strengthen and empower adult leaders of children, youth, and family ministry in service to Christ.
And, while we might be biased, what better way to build anticipation for a big event than with a hype video?!
As you watch our video in this week’s client spotlight, here’s a look at how the ECLA Network describes the annual gathering:
“It is so much more than a conference: it’s space to be stretched, it’s worship, it’s inspiring speakers, it’s learning from colleagues across the country, it’s sharing your insights with others, it’s informative and transformative. The Extravaganza is renewing, educational and connects you with others…then sends you home strengthened for the ministry to which you have been called.
The Extravaganza is for the professional and the volunteer. It is for the old and the young. It is for the urban, the suburban and the rural. It is for pastors, it is for lay people. It is for all adult leaders who share in the adventure we call children, youth and family ministry!”
GUEST POST: 7 Instagram Video Content Ideas To Build Your Brand (For Next Generation)
Instagram is one of the best social media platforms to increase your brand presence and reach new audiences. More than one billion active users are involved on Instagram monthly and upload over 100 million posts daily. Among them, two million advertisers use Instagram to grow their business.
Posting high-quality content increases brand engagement among your followers. The content can be in the form of images or videos. Video content performs well compared to image content because your followers will spend more time on your video content, increasing your brand awareness.
Here are some of the best video content ideas on Instagram that engage your followers with your brand and grow your business to a higher level.
GUEST POST: Advanced SEO Link Building 101
Whether you are a business owner or a new blogger, you need to learn about SEO link building. As a business owner or a new blogger, you want to enhance your online visibility. The only way to do it is to improve your ranking on the search engine results page (SERP).
To reach the first page of the SERP, you need to learn how SEO works and apply it to your website and content. There are several ways that you can improve your website SEO. You can use keywords, improve the loading time of your website, or use Google Map for your business.
However, these methods are not enough to establish authority and credibility. You need to build links.
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UnoDeuce VIDEO: Deucey Awards Announcement
Big things are happening here at UnoDeuce! Our Owner and Creative Video Strategist, Paul Schmidt has some exciting announcements to share with you all for the coming months – spoiler alert: the Deucey Awards are making a comeback! In this video, Paul talks about the two big projects we have up our sleeves for April and May.
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► Subscribe to the UnoDeuce Multimedia Channel Here:
http://bit.ly/1NELJD0
► To keep up with our new client videos:
https://vimeo.com/unodeuce
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Every organization has a story. Do you have the right storyteller?
UnoDeuce is a storytelling agency that uses video to document the why of non-profit organizations and socially responsible small businesses and share how they make a positive impact on their community.
We do this a variety of video based solutions for brand awareness, donor cultivation, training, fundraising and promotions.
UnoDeuce Multimedia. One Company. Twice the Possibilities.
Follow US Online Here:
Website: https://www.unodeuce.com/
Facebook: https://www.facebook.com/UnoDeuceMultimedia
Twitter: https://twitter.com/unodeucemedia
Instagram: https://www.instagram.com/unodeucemedia
LinkedIn: https://www.linkedin.com/company/unodeuce-multimedia/
CLIENT STORY: Rooted Real Estate – Meet the Team
This week’s Client Spotlight is on Rooted Real Estate: the Adriane Lau Team. The world may have taken a pause this past year, but home buyers and sellers kept moving – and so did their agents! We sat down with Adriane Lau, RE/MAX Team leader Associate Broker, to discuss the specific measures they took throughout the pandemic to ensure a seamless home buying and selling process – with a strong emphasis on teamwork.
The pandemic allowed her team of real estate agents to push the boundaries of technology, leading to sizable savings for their clients:
“We’re about 1% under what other buyers were paying, so we were saving our buyers money and getting our sellers more money than the average agent. Those are real numbers – they make a big difference to people.”
GUEST POST: New TV Show Launches to Help People Navigate the Pandemic
As we approach the one-year mark of the first statewide restrictions enacted due to the pandemic, it has become more important than ever to make sure people have access to the resources they need to cope with the changes brought on by COVID-19.
A new TV show scheduled to launch on Monday, March 15, 2021 aims to help people navigate the pandemic. Expert Connexions will bring the experts to you every Monday morning, immediately following Good Morning America at 9 a.m. on WLAJ-TV in the Greater Lansing viewing area. It will also be streamed online at wlns.com/expertconnexions.
UnoDeuce VIDEO: Behind the Camera Episode 2 – Lutheran Social Services of Michigan
We’ve all had those days where nothing seems to fall into place – one hiccup after the next! Our Owner and Creative Video Strategist, Paul Schmidt set out to shoot Lutheran Social Services of Michigan, now known as Samaritas; the day started with delays and miscommunications, and ended with something unforgettable for him.
In this behind-the-scenes video, Paul talks to us about his incredible experience of capturing a family from Kenya arriving to the U.S for the first time – an inspiring moment for him that happened on a whim:
“We’re actually going to capture the essence of what this agency actually does, in the moment. That was one of the most incredible things I’ve ever been a part of.”
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► Subscribe to the UnoDeuce Multimedia Channel Here:
http://bit.ly/1NELJD0
► To keep up with our new client videos:
https://vimeo.com/unodeuce
—
Every organization has a story. Do you have the right storyteller?
UnoDeuce is a storytelling agency that uses video to document the why of non-profit organizations and socially responsible small businesses and share how they make a positive impact on their community.
We do this a variety of video based solutions for brand awareness, donor cultivation, training, fundraising and promotions.
UnoDeuce Multimedia. One Company. Twice the Possibilities.
Follow US Online Here:
Website: https://www.unodeuce.com/
Facebook: https://www.facebook.com/UnoDeuceMultimedia
Twitter: https://twitter.com/unodeucemedia
Instagram: https://www.instagram.com/unodeucemedia
LinkedIn: https://www.linkedin.com/company/unodeuce-multimedia/
CLIENT STORY: Ingham Community Health Centers – Ronald’s Story
This week’s Client Spotlight is on Ingham Community Health Centers, a not-for-profit organization that provides high quality, easily accessible services that its residents value. We sat down with Ronald Charles, Medical Director at Ingham Community Health Centers, to discuss how important it is – more than ever before – to get the flu vaccine this year.
“The symptoms from COVID-19 can be very similar to symptoms of the flu… causing a delay in diagnosis and treatment. You definitely want to eliminate the possibility of the flu.”
GUEST POST: Customer Experience Takeaways For 2021
The past year has completely changed the way most people do business. From as drastic as shuttering in-person offices to something as simple as requiring masks before entering, there isn’t an industry out there that hasn’t been affected by the COVID-19 pandemic.
And just as businesses have been impacted, so have their customers. In-person shopping has gone to the wayside, and customer loyalty is being tested more than ever. In fact, over 30% of people admitted they would walk away from a brand they used to love after one bad experience. All this to say, customer experience is so important to your brand’s success in this new environment.
To learn more about customer experience across the globe as well as what you can learn from customer’s needs, check out the infographic on the importance of CX below.

Sarah Hollenbeck is a writer and marketing specialist from Austin, Texas. She specializes in helping businesses better understand and reach their target audience in a variety of industries.
