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So far Paul S has created 238 blog entries.

Guest Post: Psychology-Backed eCommerce Tips to Boost ROI

Scaling your small business is the goal behind most entrepreneurial endeavors. But boosting your business growth isn’t going to happen overnight. It takes effort and time and building your customer base so you can see an increase in sales growth.

This means you need to keep selling to your current customers and get the attention of new buyers as well. Otherwise, your competition is going to jump in there and get the sales that could and should be yours.

How to get buyers to notice you? A good place to start is by writing terrific online listings that let consumers know exactly who you are and what you’re selling.


Guest Post: 4 Little Ways to Show Your Employees You Appreciate Them All Year Long

When you’re an employee who’s working really hard for a company, it’s really helpful when the employer acknowledges that hard work with appreciation. As an employer, it’s very important to make sure you never take your great employees for granted. When you have loyal employees who give their all every day, there are many ways you can show honor and appreciation for all they do. Consider the following ways you can show appreciation throughout the year.


Guest Post: Event Marketing In 2020: What Gen Z Really Wants

The wind is changing in the world of marketing.

While Millennials are currently receiving a good share of business’ attention, there is a new kid on the block— kids, to be exact.

The so-called generation Z is here. And you would be a fool if you think you should ignore them.

Generally defined as those born during the late 1990s to late 200s, Gen Z is expected to have a direct spending power of at least $143 billion in the United States alone. And attracting them to your brand events can mean a whole new set of strategies to be successful.

1. Mobile-First

Gen Z won’t be able to recall a time with technology. As a matter of fact, a survey found out that 97% of nearly 80,000 respondents indicated that they own a smartphone and 64% say that they are constantly online with more than half being more insecure without their mobile devices versus their wallets.

Take a moment to let that sink in.

So, you need to up your event marketing game, optimizing for mobile devices. Make your specific event websites mobile-friendly or develop specific event mobile apps that they can download on their smartphones. You also need to create content with mobile devices in mind, for instance using vertical videos.

2. They Love Influencers

In 2018, it was expected that brands would spend up to $1.8 billion on Instagram influencers with over 14.5 million sponsored posts.

Sponsored posts can cost your business, depending on who you collaborate with. If you have no budget to collaborate with top celebrities, you can go down the influencer route. Choosing micro-influencers, defined as anyone with at least 1,000 – 100,000followers on social media, they are actually more loved by the Gen Z kids since they can relate to them, generating more engagement.

As a matter of fact, micro-influencers drive 60 percent higher engagement levels with 22.2 percent more weekly conversion. Plus, they are at least 6.7 times more cost-efficient.

3. Focus on Snapchat

Although they still love Facebook, 34% of US teens think that the site if for “old people”. As a matter of fact, Facebook lost more than 25% of users between the ages of 17 and 13 in just a period of 3 years.

Regardless, Facebook is still a legitimate and reliable way to reach Generation Z. However, if you are looking to up your event marketing game, then you need to focus on other social media platforms, particularly Snapchat and Instagram.

According to a survey, Snapchat is the favorite platform of US teens at 45% with Instagram following in second place.  In addition, 71% of Gen Z uses Snapchat every day with 51% of the group using it at least 11 times a day.

So, when thinking about what social media platform you’re going to market your event, forget about Facebook and start designing for Snapchat and Instagram.

4. Email Marketing, Too

While most people think that email marketing is for those hard-working adults, email marketing is also a must event marketing strategy for the Gen Z population. Since the majority of marketers will target Gen Z via social media, their inboxes have less competition.

And with less noise means more space for your emails to grab their attention, passing the short8-second attention span of Gen Z, and engage your audience.

As a direct line of communication that does not rely on algorithms in order to get your message in front of your audience, email still continues to be a powerful tool in order to invite, connect and engage with your audience.

And yes, even your Gen Z audience.


Maxwell Donovan is the writer of this article. He works for a Conference startup. His assignment is to discover the correct representatives and specialists for the meetings and different business occasions. These gatherings are profoundly sought after are a decent method to produce business leads. In the event that your organization additionally needs to arrange a gathering or a b2b meeting for your customers, it would be ideal if you be in contact with him.

New Video: We Tell Stories. Our 2020 Promo

Every organization has a story. Do you have the right storyteller?

This is our 2020 promo video featuring: GreenBow Music, Art and Craft BeerFest, Capital City Dragon Boat Race, Strawesome, Girl Scouts Heart of Michigan, TomCo Asphalt, The Dress Shop, Child and Family Charities, THK Rhythm Automotive, Cristo Rey Community Center, Sparrow Hospital, Disability Network Oakland-Macomb, Habitat Capital Region, Shiawassee Community Foundation and The Davies Project

Guest Post: How Powerful are Engaging Posts in Social Media?

When you’re an enterprise, may it be a business start-up or an established one, social media is one of the digital marketing tools that you shouldn’t overlook.

Social media pages on Facebook and Twitter can determine search ranking results, especially when search engines like Google find it significant enough to be high up on the search engine results pages (SERPs).

guy sipping frozen coffee on iphoneThis can help increase traffic, engagement, and conversion rates for your business. In addition, social media presence can demonstrate brand power, credibility, and authority.

However, each platform works differently, making it additionally difficult for social media coordinators to what, when, and how to post content. These tips can help you come up with compelling content for these different social media sites. (more…)