Instagram is one of the best social media platforms to increase your brand presence and reach new audiences. More than one billion active users are involved on Instagram monthly and upload over 100 million posts daily. Among them, two million advertisers use Instagram to grow their business.

Posting high-quality content increases brand engagement among your followers. The content can be in the form of images or videos. Video content performs well compared to image content because your followers will spend more time on your video content, increasing your brand awareness.

Here are some of the best video content ideas on Instagram that engage your followers with your brand and grow your business to a higher level.

1. Use Instagram Stories For Brand Intro

A great way to reach more audiences is to post content regularly on Instagram stories. So the right place to give an introduction about your brand is on the Instagram stories. The length of the video on your stories can be about 15 seconds.

Create an excellent video giving a short and crispy description of your product that engages your brand with your audience. Use a consistent hashtag related to your brand name to create awareness for your product.

Start interacting with your followers directly by responding to their questions. Your business introduction should create brand trust among your followers that results in finding new audiences to grow your business. 

2. Provide Vlog Content

Most of your influencers use Vlog (a video blog) on Instagram to get new audiences. Shooting a video for ashort period of 60 seconds is the simplest way to give information about your product, business plans, or suggestions to build your brand.

This kind of video will surely increase the interaction among your followers in comparison with regular ads. You can also post a Vlog by reviewing your product with one among your followers, giving suggestions and feedback about your product leading to an increase in your audience’s involvement with your brand.

Also, give frequent updates on your business and your engaging activities to stay connected with your audiences. It will also boost your performance on Instagram and increase your followers.

3. Create A Tutorial Video

The most common content followed by users on Instagram is posting an educational video describing your product usage. It grabs your follower’s attentio

n towards your product and intends to buy your product.

Based on your business, you can create a quick video with useful tips for your audience to use in their real life. For example, if your product is based on beauty things, you can shoot a tutorial video by doing makeup using your product.

This type of video increases your product visibility and also provides tips to your audience to follow it in their routine life. It creates a positive opinion about your products and increases your brand awareness.

4. Influencers Interview

Arrange an interactive interview with any of your influencers that increases your video views and boosts your brand engagement. Bring out the interview session with exciting questions and have interesting discussions with your guest as well as with your followers in the comment section.

The interaction will increase your brand trust among your followers. The guest whom you have invited for the interview will also share your video on their Instagram feed which helps their followers to view your video and will be aware of your brand.

Inviting a well-known person is not an easy task, but you can learn some tips and tricks from their success story and create video content with reference to their story to motivate your audience. It will make a good impression among your audiences and increase the involvement with your brand.