Instagram is one of the best social media platforms to increase your brand presence and reach new audiences. More than one billion active users are involved on Instagram monthly and upload over 100 million posts daily. Among them, two million advertisers use Instagram to grow their business.

Posting high-quality content increases brand engagement among your followers. The content can be in the form of images or videos. Video content performs well compared to image content because your followers will spend more time on your video content, increasing your brand awareness.

Here are some of the best video content ideas on Instagram that engage your followers with your brand and grow your business to a higher level.

1. Use Instagram Stories For Brand Intro

A great way to reach more audiences is to post content regularly on Instagram stories. So the right place to give an introduction about your brand is on the Instagram stories. The length of the video on your stories can be about 15 seconds.

Create an excellent video giving a short and crispy description of your product that engages your brand with your audience. Use a consistent hashtag related to your brand name to create awareness for your product.

Start interacting with your followers directly by responding to their questions. Your business introduction should create brand trust among your followers that results in finding new audiences to grow your business. 

2. Provide Vlog Content

Most of your influencers use Vlog (a video blog) on Instagram to get new audiences. Shooting a video for ashort period of 60 seconds is the simplest way to give information about your product, business plans, or suggestions to build your brand.

This kind of video will surely increase the interaction among your followers in comparison with regular ads. You can also post a Vlog by reviewing your product with one among your followers, giving suggestions and feedback about your product leading to an increase in your audience’s involvement with your brand.

Also, give frequent updates on your business and your engaging activities to stay connected with your audiences. It will also boost your performance on Instagram and increase your followers.