marketing Archives - Uno Deuce Multimedia

Expert Connexions: Episode 9 – Marketing Connexions – Biggest Marketing Mistakes

Instead of learning the hard way, wouldn’t you like to learn from someone else’s mistakes? Like, from a company that lost thousands in Facebook ads. And another that says its website is its achilles heel. That’s right! Our pros have agreed to play along – for your benefit.

Join Expert Connexions host, Julie Holton of mConnexions every Monday morning at 9am, right after Good Morning America on WLAJ-ABC 53 in the Lansing, MI TV market.

GUEST POST: 3 Reasons to Use Podcasting as a Marketing Tool

The world grows more digital by the day, yet we’ve never craved human connection more. For any business owner, appeasing the two is the secret to meeting the needs of your audience. How? The numbers and trends point to podcasting… the marketing tool that is creating its own golden age, and for good reason! As of February 2021, there were more than 1.75 million podcasts and more than 43 million episodes. (more…)

GUEST POST: How to Establish Yourself as a Thought Leader

You’ve likely heard the term before: thought leadership. But don’t be fooled – this popular phrase is so much more than another trendy buzzword. Thought leadership is a critical component of successful marketing, not only to establish you as an expert and authority within your industry, but also to build and strengthen your brand. As a thought leader, you can effectively engage others, change perceptions, and even create a following. This trusted following will become a base of loyal customers that will provide an element of credibility and a depth of understanding for the rest of your marketing efforts. In other words, thought leadership is the building block for any successful, authentic marketing campaign. (more…)

GUEST POST: Customer Experience Takeaways For 2021

The past year has completely changed the way most people do business. From as drastic as shuttering in-person offices to something as simple as requiring masks before entering, there isn’t an industry out there that hasn’t been affected by the COVID-19 pandemic.

And just as businesses have been impacted, so have their customers. In-person shopping has gone to the wayside, and customer loyalty is being tested more than ever. In fact, over 30% of people admitted they would walk away from a brand they used to love after one bad experience. All this to say, customer experience is so important to your brand’s success in this new environment.

To learn more about customer experience across the globe as well as what you can learn from customer’s needs, check out the infographic on the importance of CX below.

Sarah Hollenbeck is a writer and marketing specialist from Austin, Texas. She specializes in helping businesses better understand and reach their target audience in a variety of industries.

GUEST POST: Four Marketing Trends for Small Business Survival in 2021

It’s no secret that small businesses are hurting from the pandemic. Figures show that roughly one-third of small businesses across the country are shut down, with many in danger of never reopening. For those that are operating, revenue is down significantly according to TrackTheRecovery.org, a website maintained by Opportunity Insights, a not-for-profit organization located at Harvard University. In the United States, as of December 31, 2020, total small business revenue had decreased by 31.1% compared to January 2020.

Behind every struggling small business is a small business owner, who has often poured his or her life savings into building out their dream. A dream that becomes the lifeline for their family, employees, and others in the community. At mConnexions, we understand this passion because we live it ourselves as a small female-owned and operated small business. It makes it personal for us, to continue stretching our own business to help as many others survive as possible. (more…)

GUEST POST: Infographic: How to Boost Your Bulk Messaging with Artificial Intelligence

Connecting effectively with stakeholders is now more important than ever before. Whether it’s B2C or B2B, 2020 has shown us that meaningful and consistent communications will be the fundamental way to attract as well as retain customers. Recent data for US Q1 and Q2 actually shows a positive upwards trend in how customers and organizations are engaging with promotional or informational business correspondence despite the current climate. In a headline report, Iterable recorded a higher success rate with a range of targeted email marketing. In their report, they measured increases of 21% in email open-rates and 14% in click-throughs between March 2020 and April 2020.

So how can you more effectively reach customers and convert them with your targeted communications? Despite a rise in overall internet activity that many believed would deter customers, there are many reasons for using this time to nurture relationships via bulk messaging. This form of customer service engagement is considered the way to go with projections that it will hit revenue of up to US$ 114.6 billion by 2021. On an organizational level, due to the artificial intelligence aspects, there are equal benefits to be had in a range of ways. This comms tech offers:

Greater accuracy in messaging
24/7 responses to standard questions with chat-bots
Enhanced staff productivity
Streamlining of tasks for better efficiency
Overall improved customer connectivity freeing time for higher level tasks

Moving forward, even in the largest companies, it’s seen as a non-negotiable investment with Forbes recently reporting, “In March 2020, 451 Research conducted a coronavirus flash survey, which indicated that 63% of large organizations will invest more in communication and collaboration technology than they did prior to the pandemic, and employee communication tools topped the list of technology they felt they needed to increase investment in.” With this infographic from Cadoo you can learn even more about ‘How to Boost Your Bulk Messaging with Artificial Intelligence’. The graphic explores the topics in more detail with analysis of the key features and headline benefits of this tech for all stakeholders in 2020 and beyond.

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GUEST POST: The Importance of Creating a Multichannel Marketing Strategy

When it comes to marketing your business, are you putting all of your eggs into just one basket?

If the chaos of 2020 has proven one thing, it’s that the marketplace can change quickly and without warning. With this, we’ve seen the immense risk that some organizations take when they put all of their marketing efforts into one channel. It’s evident that many companies continue to face challenges in adapting to the drastic changes of this year, and even organizations that have been in existence for almost 200 years have folded (we’ll miss you, Lord and Taylor!). (more…)

GUEST POST: Instagram Reels In its Testing Phase- What Brands Need To Know?

Instagram is considering tie together the influence and attractiveness of lip-syncing tools like TikTok to express the follower’s needs. The designers of Instagram crafted a new device inside the application to create music videos and presentations to the stories section. Instagram’s stories page has always remained as space for communication, and the Trollishly consider that new tools have vastly likely to enable more inspiration for followers and brands on Instagram.

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GUST POST: 5 Ways to Change Your Marketing Strategy for Bigger Growth

If you are looking to take your company to the next level, then you have to focus on your marketing. Chances are, you will have to make some adjustments to your marketing in order to get the results that you are looking for. So where do you start? Here is a look at five ways that you can change your marketing strategy in order to experience greater growth.

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GUEST POST: Mid-Year Marketing Checkup During COVID-19

Remember back in January when you launched your marketing plan for 2020? You reviewed your goals, your budget, and your clients’ needs and put together a comprehensive approach to growing your brand. But there was no way you could have known then just how many outside factors would directly impact your company to derail your plans.

The COVID-19 pandemic. Social Distancing. Quarantine. Statewide shutdowns.

Because of these, you may find yourself looking at your business and seeing different goals, different staff members, different clients, and a different budget.

All is not lost. There is still time to adjust your plan to help keep your business on track, even during this unprecedented time. (more…)