Instagram Archives - Uno Deuce Multimedia

GUEST POST: 7 Instagram Video Content Ideas To Build Your Brand (For Next Generation)

Instagram is one of the best social media platforms to increase your brand presence and reach new audiences. More than one billion active users are involved on Instagram monthly and upload over 100 million posts daily. Among them, two million advertisers use Instagram to grow their business.

Posting high-quality content increases brand engagement among your followers. The content can be in the form of images or videos. Video content performs well compared to image content because your followers will spend more time on your video content, increasing your brand awareness.

Here are some of the best video content ideas on Instagram that engage your followers with your brand and grow your business to a higher level.

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Guest Post: How to promote yourself on Instagram as an artist

Our reality isn’t simply technology-driven now. At present, we are living in a visual reality where artists need to zero in on pulling in their audience by utilizing the most well-known channels for this reason. One of them is a social media platform like Instagram.

Since the time Instagram was first presented, making photographs and imparting them to an enormous audience has gotten incredibly disentangled. Not exclusively is the way toward sharing at least somewhat basic, however, the outcomes can be glorious. With incredible photographs and Instagram methodology comes high after and accordingly, artists can promote themselves everywhere on the Web. If you are an artist, then there a few ways you should be aware of to promote yourself on Instagram as an artist. Let’ see what they are. (more…)

GUEST POST: How To Create a Successful Instagram Marketing Strategy: 9 Steps To Follow

Instagram has become a social media platform and a hub for almost all businesses worldwide. With the increasing competition, you need to plan an Instagram marketing strategy that makes your brand more visible on the platform. This article guides you step by step to make a successful Instagram marketing strategy for accomplishing your business objectives and goals.

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GUEST POST: Instagram Reels In its Testing Phase- What Brands Need To Know?

Instagram is considering tie together the influence and attractiveness of lip-syncing tools like TikTok to express the follower’s needs. The designers of Instagram crafted a new device inside the application to create music videos and presentations to the stories section. Instagram’s stories page has always remained as space for communication, and the Trollishly consider that new tools have vastly likely to enable more inspiration for followers and brands on Instagram.

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Guest Post: How Powerful are Engaging Posts in Social Media?

When you’re an enterprise, may it be a business start-up or an established one, social media is one of the digital marketing tools that you shouldn’t overlook.

Social media pages on Facebook and Twitter can determine search ranking results, especially when search engines like Google find it significant enough to be high up on the search engine results pages (SERPs).

guy sipping frozen coffee on iphone This can help increase traffic, engagement, and conversion rates for your business. In addition, social media presence can demonstrate brand power, credibility, and authority.

However, each platform works differently, making it additionally difficult for social media coordinators to what, when, and how to post content. These tips can help you come up with compelling content for these different social media sites. (more…)

Guest Post: Facts about Social Media Habits of Each Generation

With gadgets advancing further and internet connection not getting any slower, it’s only a matter of time before more than half of the world’s population is plugged and logged in on their social media accounts.

The estimated number of social media users today is at 3.19 billion, encompassing the baby boomer generation to the younger Gen Z. Here are some nifty facts about each generation’s social media use:

93% of baby boomers open Facebook daily, spending 11+ hours a week on it
80% of Gen X have Facebook and Twitter accounts; they spend more time on social media than millennials
70% of millennials prefer Facebook over YouTube
Gen Z prefer Instagram over Facebook and Snapchat

Aside from being a tool for users in connecting with loved ones and being a platform where they can share their thoughts, social media can also be utilized by organizations to reach an audience. This infographic featuring crucial social media statistics can help businesses understand their target audience and leverage social media to communicate with them effectively.

Guest Post: 10 Marketing Tips to Win Over Millennials

The 21st century; what are a profitable market! The millennials represent a significant opportunity for marketers.

However, the millennial market is hard to connect with. As opposed to the traditional market, the millennial market is dominated by changed buying habits.

To sway up this difficult crowd, we have compiled some marketing tips essential to win over the millennials.

1. Make use of Instagram

Instagram is a marketing tool which has magically evolved in the 21st century. The millennials have embraced it as one of the greatest e-commerce platforms.

Recently, this platform has massively grown to offer big marketing force to current the generation.

For those companies who want to connect with this generation, media presence is the badge of acceptance. Instagram offers brand education, awareness and purchase options for the current market.

2. Optimize your social media content

Companies who want to win over millennials mostly connect with them via social media. This strategy is made more effective by the use of SEO. Optimizing your content is critical, as this will give it the opportunity to draw massive traffic. Short brief optimized pieces tend to well in attracting traffic.

3. Focus on customer reviews

The millennial is a crowd that would read up to ten reviews before settling on your brand. Online reviews not only influence buyers but also make your content rank high in Google search engines. If you want to convince the millennial, you have to get the best positive reviews-through offering best services.

To leverage this, you will have to solicit feedback. Ensure that you ask for reviews from your customers. Additionally, ensure that you respond to both positive and negative reviews. Even negative reviews? Yes. Simple follow-up or acknowledging the feedback helps you make the millennials feel heard, humanizing your brand and building trust for your business.

What about negative reviews?

Wow! As cynical as it sounds, a negative review offers a big selling opportunity. You know, people like negative comments. When they converge to react to the review, ensure that you humbly respond to the review, but focus on the catch- selling your brand.

4. Appeal to their values

Millennial purchasing habits come aligned with their social identity and their memorable experiences. This means that brands that appeal to their values will definitely go on top. Why? Well, it serves their appetite.

5. Use their insight to innovate the product

For marketers who want to connect with millennials, they have to investigate their lifestyle, interests, and passions. On determining what’s important to them, and probably their unmet need, the marketers should then try to use their findings into designing their products.

6. Don’t sell the product, but the purpose

The past generation looks into the features of a product. The current market space looks into the “WHY.” What’s your why? What difference does your product bring to the generation? Let your purpose be on the lead.

This trick gets hold of this generation real quick. You need just to spell out your purpose. Talk of solutions that you can offer as a marketer. (They can’t buy the solution without purchasing the product).

7. Make use of posters

Advertising through posters can easily provide the information required about the brand’s awareness. A poster features images, visual design, colors and the copy.

Posters come in a wide range of shapes and sizes. You may design your poster in different standard poster dimensions, according to your purpose.

Here are 3 tips for designing the right poster;

Ø Imagine your purpose for the product and design it with the right intent.

Ø Is your brand loud or understated? You should use the right mix of elements to reflect your brand.

Ø Find the right printer, the one who will allow you to design the poster on their platform. In case you’re design savvy, you can take your ready design to a printer.

8. Authenticity

To win the millennial market, you need a brand similar to a human face. The millennial market can distinguish between the real talk from mere Ads. You should, therefore, focus on giving practical, actionable tips. Make their shopping experience as personalized as it can be, and award yourself with a flourishing business.

9. Make use of social touch points

Millennials are mostly connected to one social platform at once. They are everywhere every minute, looking for useful stuff and enlightenment. No wonder marketing platforms are becoming not only means but ends as well. The development of platforms such as omnichannel marketing provides you with an increased capacity to connect with millennials anywhere anytime.

10. Make use of millennial social influencers

Social influencer marketing is among the popular strategy for marketing to millennials. It involves leveraging the follower base of a social influencer to sell your product.

The followers of a social influencer are always willing and eager to view their content. They believe the content shared by an influencer is not spammy or pushy.

If you make use of the influencers in marketing your product, you are likely to rank high in capturing the millennial market. Instagram and YouTube is the place!

Grabbing the millennial market can be difficult, but possible. When you earn their trust through millennial-friendly advertising and marketing strategies, you can be sure that they will use their social media and iPhone to sing your song.

Susan Ranford is an expert on career coaching, business advice, and workplace rights. She has written for New York Jobs, IAmWire, and ZipJob. In her blogging and writing, she seeks to shed light on issues related to employment, business, and finance to help others understand different industries and find the right job fit for them – Strategics360.com

Guest Post: How to Pick the Right Platform for Your Social Media Advertising

There’s a reason plenty of businesses have embraced social media marketing wholeheartedly: it gives them the chance to reach a wide range of potential customers. Facebook alone had approximately 2.19 billion active monthly users in the first quarter of 2018. Additionally, surveys indicate that people tend to access social media platforms multiple times a day. This gives marketers many opportunities to reach their audience.

Of course, marketers still need to abide by key best practices in order to leverage social media to its full potential. Partnering with experts at a YouTube or Facebook marketing agency can be a great way to learn these practices. This guide will also help you better understand each major platform, and how you can advertise effectively on them.

Facebook

Facebook is one of the most useful social media platforms for marketers, not only because it boasts a high number of users, but also because it offers tools to enhance and monitor a campaign.

Facebook allows marketers to target specific types of people when they run ads, using factors like geography, interests, and demographics to define an audience. Facebook also lets marketers track a wide range of metrics to assess how a campaign is performing.

It’s worth noting that Facebook is helpful because it allows marketers to post several different types of ads, including video ads, carousels, and individual images with text. To start using this platform, create a Facebook Business account.

Instagram

Did you know that 80% of Instagram users say they follow at least one business on the platform? That may be because Instagram lets marketers run visually compelling ads that don’t feel like they’re cluttering a user’s feed.

On a platform like Facebook, where posts can take several different forms, an ad doesn’t always blend into the newsfeed naturally. On Instagram, where the vast majority of posts are pictures or images, ads are more seamless. Brands can also leverage hashtags to attract customers interested in similar products or services.

YouTube

Content marketing is effective because it offers customers genuine value. Video content marketing is helpful because, as long as a potential customer watches a video through to completion, this type of ad lets you maintain engagement for an extended period of time.

Brands can publish videos on YouTube that tell a deeper story or offer more information than a basic image and text ad could. Companies can also monetize their channels with ads from other businesses.

LinkedIn

According to some experts, LinkedIn remains the most effective social media platform for marketing a B2B business. That’s because the user base typically consists of professionals who use the platform to post or find jobs and network with others in their industry.

LinkedIn is unique because you can generally be confident a person using it is willing to interact with a business. In fact, that’s what the platform is designed for. This isn’t the case with other social media sites, where users may typically rely on to stay in touch with family members or friends.

Snapchat

Because Snapchat is particularly attractive to Millennial users, it’s a helpful marketing tool for brands that serve younger customers.

Of course, Snapchat content is designed to disappear after a set amount of time. Instead of using it to publish evergreen marketing content, marketers can use Snapchat for more spontaneous and exclusive advertising tactics. For example, you could publish a short video of a behind-the-scenes event related to your brand. Customers will appreciate the innovative form of advertising you publish on this unique platform.

Deciding which of these platforms to focus on involves evaluating what kind of business you run. If you tend to serve other brands, LinkedIn is essential. If you market to Millennials, you need to be on Snapchat. Facebook, on the other hand, can be useful to companies in a wide range of industries.

As always, it’s important to experiment. The more you play around with different social media marketing tactics and platforms, the easier it is to find out what does and does not work.

About the Author: Rae Steinbach is a graduate of Tufts University with a combined International Relations and Chinese degree. After spending time living and working abroad in China, she returned to NYC to pursue her career and continue curating quality content. Rae is passionate about travel, food, and writing (of course)

Guest Post: A Guide to Creating Compelling and Engaging Social Media Posts

Nearly everyone is active on social media since it’s an excellent platform for sharing whatever you want. However, posting for a business is an entirely different story such that you have an objective to reach out to your target market.

There are a lot of things to consider when publishing on social media. You should also understand the different platforms and learn more about your market so that you can attract the right audience at the right time and place.

However, the most important thing you need to concentrate on is to appeal to the emotions of your audience, as connecting with them can help influence them in positive ways.

Below is an infographic to guide you in creating compelling and engaging social media posts on the four most popular social media platforms particularly Facebook, Twitter, Instagram, and YouTube. From this infographic, you can learn about the tone you should use, what content to share, when to share it, and so on.

For each platform, there are ways in which you can maximize all the features that each one has to help you gain the attention of your target market.

Work on improving your social media posts by using this guide for your audience, as well as help your business grow.

Source Page: https://www.microcreatives.com/general/infographic-creating-social-media-posts/

Paula Arce

As she makes her way in the digital marketing world as a Content Specialist, she also makes sure that she’s updated with the latest memes and trends among other things. With her inner rapper, Paula pops those headphones in and listens to her R&B and Hip Hop playlist during her long rides to and from the South. She either gets herself a venti cup or two of her fave iced coffee or a cold bottle of beer on a random day. There’s nothing in between.