Startup Grind Lansing
GUEST BLOG: 3 Social Media Platforms You May Not Have Considered for Your Business
If social media was a high school, which club would you join first?
We imagine the artsy kids would be drawn to Instagram.
The jocks are swapping sports scores on Twitter.
The popular kids are creating new filters on SnapChat.
Science Olympiads are recording their experiments on YouTube.
The debate team would spend most of its time on LinkedIn.
Gamers are on Reddit.
Theatre kids are on your page on TikTok.
The yearbook staff is on Facebook.
Home ec is all over Pinterest.
Geeks like us at mConnexions, well, we’re in all the clubs!
CLIENT VIDEO – Habitat Capital Region: Homebuyer Profile: Jessica
Learn more about Habitat Homebuyer, Jessica, and what this homeownership opportunity means to her and her family. This is one of two videos we produced for the summer announcement livestream.
For more on Habitat Capital Region: https://www.habitatcr.org/
UNODEUCE VIDEO: Meet the Intern – Jade Smith
It’s time to meet the other intern! This time we learn about Jade, how she got into video and why, her love of transgressive fiction and watching Pulp Fiction with her family.
—
► Subscribe to the UnoDeuce Multimedia Channel Here:
http://bit.ly/1NELJD0
—
Every organization has a story. Do you have the right storyteller?
UnoDeuce is a storytelling agency that uses video to document the why of non-profit organizations and socially responsible small businesses and share how they make a positive impact on their community.
We do this a variety of video based solutions for brand awareness, donor cultivation, training, fundraising and promotions.
UnoDeuce Multimedia. One Company. Twice the Possibilities.
Follow US Online Here:
Website: https://www.unodeuce.com/
Facebook: https://www.facebook.com/UnoDeuceMultimedia
Twitter: https://twitter.com/unodeucemedia
Instagram: https://www.instagram.com/unodeucemedia
LinkedIn: https://www.linkedin.com/company/unodeuce-multimedia/
GUEST POST: How To Create a Successful Instagram Marketing Strategy: 9 Steps To Follow
Instagram has become a social media platform and a hub for almost all businesses worldwide. With the increasing competition, you need to plan an Instagram marketing strategy that makes your brand more visible on the platform. This article guides you step by step to make a successful Instagram marketing strategy for accomplishing your business objectives and goals.
CLIENT VIDEO: Living Water Ministries – We Remember
As the sun sets on what would have been the 2020 summer season, we remember all the summers that have come before. It is our hope and prayer that you have found ways to safely and meaningfully connect with God and other people this summer, and we look forward to again being a place that brings together all of God’s children on the shores of Stony Lake in the future.
UNODEUCE VIDEO – Meet the Intern: Gino Fata
We have two new interns that have recently started at UnoDeuce. In this video, we meet Gino Fata and learn about why he likes filmmaking, what he hopes to get out of the internship and his top three films.
—
► Subscribe to the UnoDeuce Multimedia Channel Here:
http://bit.ly/1NELJD0
—
Every organization has a story. Do you have the right storyteller?
UnoDeuce is a storytelling agency that uses video to document the why of non-profit organizations and socially responsible small businesses and share how they make a positive impact on their community.
We do this a variety of video based solutions for brand awareness, donor cultivation, training, fundraising and promotions.
UnoDeuce Multimedia. One Company. Twice the Possibilities.
Follow US Online Here:
Website: https://www.unodeuce.com/
Facebook: https://www.facebook.com/UnoDeuceMultimedia
Twitter: https://twitter.com/unodeucemedia
Instagram: https://www.instagram.com/unodeucemedia
LinkedIn: https://www.linkedin.com/company/unodeuce-multimedia/
CLIENT VIDEO: CEDAM 2020 Community Economic Development Leader of the Year Award
Annually, CEDAM recognizes a Community Economic Development Leader of the Year: a member who has engaged in creative programming, been involved in an exciting new development or has generally proved to be a leader in the field. CEDAM is excited to recognize Telamon Corporation as the 2020 CED Leader of the Year.
For more on CEDAM: http://cedamichigan.org/
GUEST POST: 4 Ways to Improve the Efficiency of Your Online Marketing and Social Media Strategies
Business people in all sectors rely on social media and online marketing to promote their products. Entrepreneurs as well as major corporations utilize these valuable services at little to no cost instead of or in tandem with professional marketing support. If you are wondering how to get the most out of your online marketing efforts, here are four tips that may help.
Enhance Your Internet Connection
Consult an IT expert to find out if your company’s internet connection could be faster and more reliable. Although you may be used to a speed that seems adequate, when competing with other organizations that use high-speed internet and other technological tools, you may be left behind by the competition. Have a technician check your website’s graphics and display to ensure your website content is clear and accessible. You might want to compare the cost and services of local internet providers to get the best deal for your outlay.
Update Your Website
If you are marketing company products on a website, update it routinely, at least every six months. Check for dead links and outdated ads that are distracting and repellent to visitors. Consider upgrading your site’s services with a more efficient order form or a window for customer feedback. Include an area that offers discounts, promotions, or news events to keep visitors returning for relevant information.
Streamline Your Social Media
Avoid unnecessary filler on your social media accounts. Change the information often to keep it fresh and interesting to viewers. Post or tweet about current events related to your industry, the community, or the economy. Publish a blog or vlog and include guest commentaries or dialog occasionally. Updating your social media will keep it relevant and utilize viewers’ times effectively. By streamlining your social media, you will increase consumer engagement and retention.
Consult Internet Specialists
If you are too busy to keep the website and social media accounts up to date and running efficiently, hire a part-time technical associate who can do this work for you. You can also consult with an internet marketing specialist to get advice and tips without having the agency handle the entire marketing workload. Doing all or part of it yourself if you have time would reduce costs. You may also want to occasionally meet with a social media specialist who can provide suggestions for making your posted content viewer-friendly.
The internet is one of the most affordable and effective marketing tools a company can use. Upgrade your online marketing efforts to attract visitors to your company and impress them with your business.
Brooke Chaplan is a freelance writer and blogger. She lives and works out of her home in Los Lunas, New Mexico. She loves the outdoors and spends most of her time hiking, biking, and gardening. For more information, contact Brooke via Facebook at facebook.com/brooke.chaplan or Twitter @BrookeChaplan
GUEST POST: Infographic: How to Boost Your Bulk Messaging with Artificial Intelligence
Connecting effectively with stakeholders is now more important than ever before. Whether it’s B2C or B2B, 2020 has shown us that meaningful and consistent communications will be the fundamental way to attract as well as retain customers. Recent data for US Q1 and Q2 actually shows a positive upwards trend in how customers and organizations are engaging with promotional or informational business correspondence despite the current climate. In a headline report, Iterable recorded a higher success rate with a range of targeted email marketing. In their report, they measured increases of 21% in email open-rates and 14% in click-throughs between March 2020 and April 2020.
So how can you more effectively reach customers and convert them with your targeted communications? Despite a rise in overall internet activity that many believed would deter customers, there are many reasons for using this time to nurture relationships via bulk messaging. This form of customer service engagement is considered the way to go with projections that it will hit revenue of up to US$ 114.6 billion by 2021. On an organizational level, due to the artificial intelligence aspects, there are equal benefits to be had in a range of ways. This comms tech offers:
- Greater accuracy in messaging
- 24/7 responses to standard questions with chat-bots
- Enhanced staff productivity
- Streamlining of tasks for better efficiency
- Overall improved customer connectivity freeing time for higher level tasks
Moving forward, even in the largest companies, it’s seen as a non-negotiable investment with Forbes recently reporting, “In March 2020, 451 Research conducted a coronavirus flash survey, which indicated that 63% of large organizations will invest more in communication and collaboration technology than they did prior to the pandemic, and employee communication tools topped the list of technology they felt they needed to increase investment in.” With this infographic from Cadoo you can learn even more about ‘How to Boost Your Bulk Messaging with Artificial Intelligence’. The graphic explores the topics in more detail with analysis of the key features and headline benefits of this tech for all stakeholders in 2020 and beyond.