If social media was a high school, which club would you join first?
We imagine the artsy kids would be drawn to Instagram.
The jocks are swapping sports scores on Twitter.
The popular kids are creating new filters on SnapChat.
Science Olympiads are recording their experiments on YouTube.
The debate team would spend most of its time on LinkedIn.
Gamers are on Reddit.
Theatre kids are on your page on TikTok.
The yearbook staff is on Facebook.
Home ec is all over Pinterest.
Geeks like us at mConnexions, well, we’re in all the clubs!
Just like high school clubs have the perfect social media platform (or two), businesses also have platforms that make sense for marketing. You just need to find your perfect match.
We put a lot of our business marketing focus on Facebook, LinkedIn, Instagram, and Twitter. While they may be the most frequently named in terms of marketing potential, they’re by no means the only ones that you should be considering.
We’re here to break down the reasons why you may want to consider joining the Pinterest, Reddit, and TikTok clubs, along with providing our top tips for making the most of them (and don’t worry, we’ll explain what they actually are, too!).
Should you invest time into these platforms? With a combination of over a BILLION users, what do you have to lose?! Here are some of the marketing highlights:
How it’s used: Image and video sharing of creative information in the form of pinboards
Who uses it: 76% of Pinterest users are female
If you like to cook, you probably like to pin. But early adopters of Pinterest have seen the expansion of the platform from predominantly recipes to all sorts of subjects, crafty ideas, and tempting products. Pinterest users are automatically engaged and actively searching for ideas, life tips, and things to buy. There’s a higher click-through rate and acceptability for sales, opening the door for your business and services. How can you best use Pinterest?
Build Your Authority
We’ve said it before, and we’ll say it again: without trust in your brand, consumers won’t do business with you. You can build and grow your brand authority by creating boards with relevant, informative content. Seek out your target audience by following their boards and by creating your own niche boards. Respond to comments or referrals so that your followers advocate for your brand. You can also add credibility by having relevant links from your pin source and description content that go to your website or blog, boosting your traffic effortlessly!
Create Captivating Content
Unsurprisingly, visuals are key for Pinterest. In fact, 85% of Pinners place more importance on visuals than text. One of the wisest tricks to make the most of a visual is by making it vertical. By using a high quality, narrow photo, you’re taking up more space than the average Pinterest pin, which means you’re more likely to capture someone’s eye and attention! Maximize your pin by having a strong description, relevant text on the photos, and your discreet logo in a corner.
Users can attest that Pinterest does get pretty addicting. But for your business, pin with purpose! Pinterest’s search capabilities are strong, so you can help people find your company with the right keywords in your board titles and in your pins’ descriptions. Use each to spread your ideas, products, and brand. This can help with Pinterest recommending your board for users who are searching for something that relates to your business.
How it’s used: Reddit is an American social news aggregation, web content rating, and discussion website. Members submit content to the site such as links, text posts, and images, which are then voted up or down by other members.
Who uses it: Reddit use in the United States is more prevalent among younger online audiences, with 22% of users aged 18 to 29, and 14% of users aged 30 to 49
Reddit may seem like the Alice in Wonderland of platforms (a confusing rabbit hole of conversations), but it’s a community used by 430 million monthly users. The collection of thousands of subreddits are devoted to specific, searchable topics, with their own rules, moderators, and vibes (just be thankful you don’t have to explain this to your grandmother. Isn’t she still trying to figure out texting?). Reddit is well worth the exploration and use, as long as you follow a few important tips.
Trolls, trolls everywhere! Be careful, because Reddit users will not tolerate any blatant marketing moves. There’s a suspicion and instant dislike towards promoting products or plugging services that results in virtual shaming. That’s because Reddit considers