social media Archives - Uno Deuce Multimedia

GUEST POST: 7 Marketing Tactics to Use During COVID-19

Congratulations! If you’re reading this blog, you’ve survived nearly all of 2020, a year truly unlike any other, including uncontrollable wildfires and record-setting hurricane counts, a highly divisive U.S. presidential election, and of course, a global pandemic with unparalleled personal and professional consequences.

But 2020 has also been a year of incredible opportunity and innovation, with many businesses finding creative ways to stay connected through unique outreach and clever marketing. Now more than ever, it’s important to celebrate these successes, and learn how we can bring these new strategies to bear in the upcoming year.

The new year is a new opportunity for growth and expansion, and we’ve got the inside scope on the top takeaways from this turbulent year that’ll set you up for a stronger 2021. Let’s dive into our recommendations showcasing the trends of 2020 for a year-end review! (more…)

GUEST BLOG: 3 Social Media Platforms You May Not Have Considered for Your Business

If social media was a high school, which club would you join first?

We imagine the artsy kids would be drawn to Instagram.

The jocks are swapping sports scores on Twitter.

The popular kids are creating new filters on SnapChat.

Science Olympiads are recording their experiments on YouTube.

The debate team would spend most of its time on LinkedIn.

Gamers are on Reddit.

Theatre kids are on your page on TikTok.

The yearbook staff is on Facebook.

Home ec is all over Pinterest.

Geeks like us at mConnexions, well, we’re in all the clubs!

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GUEST POST: 4 Ways to Improve the Efficiency of Your Online Marketing and Social Media Strategies

Business people in all sectors rely on social media and online marketing to promote their products. Entrepreneurs as well as major corporations utilize these valuable services at little to no cost instead of or in tandem with professional marketing support. If you are wondering how to get the most out of your online marketing efforts, here are four tips that may help.

Enhance Your Internet Connection

Consult an IT expert to find out if your company’s internet connection could be faster and more reliable. Although you may be used to a speed that seems adequate, when competing with other organizations that use high-speed internet and other technological tools, you may be left behind by the competition. Have a technician check your website’s graphics and display to ensure your website content is clear and accessible. You might want to compare the cost and services of local internet providers to get the best deal for your outlay.

Update Your Website

If you are marketing company products on a website, update it routinely, at least every six months. Check for dead links and outdated ads that are distracting and repellent to visitors. Consider upgrading your site’s services with a more efficient order form or a window for customer feedback. Include an area that offers discounts, promotions, or news events to keep visitors returning for relevant information.

Streamline Your Social Media

Avoid unnecessary filler on your social media accounts. Change the information often to keep it fresh and interesting to viewers. Post or tweet about current events related to your industry, the community, or the economy. Publish a blog or vlog and include guest commentaries or dialog occasionally. Updating your social media will keep it relevant and utilize viewers’ times effectively. By streamlining your social media, you will increase consumer engagement and retention.

Consult Internet Specialists

If you are too busy to keep the website and social media accounts up to date and running efficiently, hire a part-time technical associate who can do this work for you. You can also consult with an internet marketing specialist to get advice and tips without having the agency handle the entire marketing workload. Doing all or part of it yourself if you have time would reduce costs. You may also want to occasionally meet with a social media specialist who can provide suggestions for making your posted content viewer-friendly.

The internet is one of the most affordable and effective marketing tools a company can use. Upgrade your online marketing efforts to attract visitors to your company and impress them with your business.

Brooke Chaplan is a freelance writer and blogger. She lives and works out of her home in Los Lunas, New Mexico. She loves the outdoors and spends most of her time hiking, biking, and gardening. For more information, contact Brooke via Facebook at facebook.com/brooke.chaplan or Twitter @BrookeChaplan

GUEST POST: Instagram Reels In its Testing Phase- What Brands Need To Know?

Instagram is considering tie together the influence and attractiveness of lip-syncing tools like TikTok to express the follower’s needs. The designers of Instagram crafted a new device inside the application to create music videos and presentations to the stories section. Instagram’s stories page has always remained as space for communication, and the Trollishly consider that new tools have vastly likely to enable more inspiration for followers and brands on Instagram.

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Guest Post: Marketing During the Coronavirus

This is a unique time. We are experiencing an unprecedented situation in our lifetimes and it has caused us to shift our thinking not just about business as usual but marketing that business as usual. We here at UnoDeuce, have come up with several ways during this current pandemic by using video. Here are some ways that we are doing that:

Creating Infographic Style Videos
Creating branding elements around already created videos.
Creating a video using cell phone videos that are sent to us.
Creating shorter social media based stories through videos that we have produced.
Managing YouTube and Podcast channels

However, there’s much to do that goes beyond video. In fact, my friend Amy Zander of Zeedia Media has several ways that you can do this and helps you think of several to do your best during this uncertain time. Check out her blog here: Marketing During the Coronavirus

To learn more about Amy, much quicker, please watch her UnoCard:

Guest Post: 6 Steps to Dominate Local Search for Your Small Business

There is a myriad of ways to advertise your business locally. These include billboards, radio adverts, newspaper adverts, television adverts and sometimes putting signs up. However, with the proliferation of the internet and the explosion in ownership of smartphones, most of these stated ways of advertising are simply not good enough.

First of all, you are not sure that the customer was reached. Secondly, the customer reached might not be a potential one and further might be too far out for them to actually visit your business. All in all traditional methods of advertising have been proven to be very inefficient in this day and age. To promote your business locally it is important to advertise online as this is where most potential clients look for initial engagement with a business.

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Guest Post: 5 Ways to Growth Hack Your Business and Make It Thrive

Even though it’s become a buzzword in corporate and marketing circles, growth hacking is not without its merit. These quick and low-cost methods of marketing can have a huge impact on growth, especially for smaller businesses. Below we offer a guide on how to take these less travelled paths and use them to stand out from the crowd.

What Is Growth Hacking?

Growth hacking itself isn’t all that easy to define. Essentially, it means using a number of marketing techniques and design choices in order to quickly generate sales. All this is done with only one goal in mind: growth.

The process itself is pretty straightforward: first, you run any of the number of analytics tools that will help you determine which pages or sections of your website generate the most traffic. You then focus on one of these areas and run a brief experiment trying to convert that traffic into sales.

This could mean anything, from redesigning your contact page to adding social media buttons or testimonials. As long as the change you made is quick, easy to implement, and results in the growth of one or more metrics, it’s considered a success.

If you are a small or mid-size business owner, hacking growth has the potential to take your business to the next level. All it requires is thinking outside the box and not being afraid to experiment. In the end, you can end up achieving great results with minimum time and money spent.

Below are five examples of growth hacking you can try out right now.

Focus on Quality Content

Simply having a blog section on your website will do wonders for the growth of your business. This is due to the fact that content marketing costs much less than traditional marketing, while generating as much as three times more leads.

Aside from this, posting regularly on your blog lets your visitors know you are an expert in your field. This, in turn, builds your website’s trustworthiness in Google’s eyes, increasing your search results ranking, and making your website visible to more people. It’s a virtuous circle that can have a great impact on your growth.

Make sure that the content is high in quality, though. Going in-depth with your articles and providing useful information about your niche will improve your SEO ranking and convert visitors to customers at the same time.

Leverage Reviews and Social Media

Anyone who’s ever bought anything online knows how important reviews can be. A quick and easy way to convert new customers is to show positive reviews and testimonials from your previous customers right on the pages of your website.

Also, consider using social media as a part of your advertising strategy. You can do this either by creating a profile for your business and regularly posting updates, or by signing up for Facebook and Google ads.

If you decide on the former, don’t be afraid to ask your followers for help. Adding a call to action to your social media updates will encourage your followers to share and promote your content, basically giving you free marketing space. Also, you can use smaller social media platforms such as The Dots or Profit.ly, where your competition is not likely to have a large presence.

Take Advantage of AI

We’ve already mentioned one of the possible uses of AI in hacking the growth of your company: using it to analyse which parts of your website attract the most visitors. However, the applications are limitless, from analysis and administration, to content generation and customer support.

One area where the use of AI can really benefit your business is customer support. Using software like chatbots can let a small business provide 24/7 support to their customers, without spending extra money on hiring support staff. This level of availability is sure to result in more conversions, and thus growth.

Give Away Free Upgrades (And Make Them Count)

It’s one thing to offer free signup bonuses or sales to prospective customers, but approaching free upgrades in a creative way can truly take your growth to the next level. A good example of a free upgrade scheme is Dropbox, where both the person referring and the new person signing up get upgraded storage space.

Make sure your free upgrades are a win-win company and they’ll become simply too good for potential customers to pass up.

Constantly Test and Tweak

All the techniques we described above are likely to have some influence on the growth of your business. However, this effect will vary on a case to case basis. If you only take one thing from this, let it be the fact that you need to constantly try out small-scale experiments like these. Test and tweak your marketing methods until you find the right ones to boost your growth.

Conclusion

Using the methods described above and remembering to focus on the big picture of growth is sure to take your business to the next level. Innovate, test, tweak, and in no time your business will grow faster than you ever thought possible.

Michael Deane is one of the editors of Qeedle, a small business magazine. When not blogging (or working), he can usually be spotted on the track, doing his laps, or with his nose deep in the latest John Grisham.

Guest Post: No More Newsletters! Modern Methods to Keep Your Customers Updated On Your Business

With email open rates at 20% – 30%, businesses need to try more innovative ways to reach their customers. By using new advertising strategies and taking advantage of popular tech innovations, businesses are able to keep customers updated. Consider the following four ideas when trying to replace email marketing.

Use PPC Ads

When making the shift from using email newsletters to marketing through other avenues, businesses should use PPC or pay-per-click ads. This type of advertising allows businesses to purchase ads that will be listed within search engine results. When consumers search for relevant keywords, these PPC ads will show up alongside the regular search results. Businesses only pay for the percentage of ads that are clicked on.

Send SMS Updates

When it comes to SMS marketing, businesses can expect to see open rates as high as 98%. This incredibly high open rate means businesses are able to reach their audience much more effectively through text messages. With the help of SMS services for small business, companies are able to guarantee that more of their customers will open, read, and act on the information.

Use Social Media

With 3.49 billion people on social media, businesses that use social media marketing are able to expand their reach in ways they can’t with email marketing. By focusing their efforts on social media campaigns for Instagram, Twitter, Facebook, and similar platforms, businesses are able to actively engage with interested users. With regular posts, DM’s, and sponsored ads, businesses are able to target their audience through all forms of social media.

Create a Business App

Most brands today are hopping on the trend of developing an app. While customers have to download and use the app, most brands find that having a mobile app helps to improve brand recognition, build customer loyalty, foster customer engagement, and stand out from the competition. When customers might otherwise not open an email after receiving a notification, many businesses find that customers are more likely to open a brand’s app after receiving a notification.

While still used in some circles, email marketing isn’t quite as effective as it used to be in the past. By turning to more effective marketing techniques, businesses no longer have to worry about how to entice their customers to open their emails. With PPC ads, SMS marketing, social media campaigns, and the use of mobile apps, businesses can improve the way they connect with their customers.

Meghan Belnap is a freelance writer who enjoys spending time with her family. She loves being in the outdoors and exploring new opportunities whenever they arise. Meghan finds happiness in researching new topics that help to expand her horizons. You can often find her buried in a good book or out looking for an adventure. You can connect with her on Facebook right here and Twitter right here.

Guest Post: Start-up and Stand-out: How to Create Consumer Interest in Your New Business

Heading a business can be a pretty daunting thing. It can be especially daunting for people who are new to the whole concept. If you want to give your brand new business a fighting chance, your first step needs to be to work hard on establishing interest among consumers. There are a various smart techniques that can help you in a big way.

Hire a Reputable Digital Marketing Agency

It’s critical to put together a digital marketing campaign that can get people thinking about your business. You need to make people aware of your business in the first place. Digital marketing professionals can help you with all different facets of spreading the word about your company. They can help you get press in the newspaper. They can help you get mentions in blogs that relate to your specific industry, too.

Create an Effective Website

A strong and contemporary website can encourage people to pay close attention to your up-and-coming business. You should recruit a capable website designer and website developer to put together your presence. Collaborate with your designer and developer to figure out exactly what your site needs as well. Creating engaging and relevant content is a superb way to start. Think about everything from an exhaustive blog, to rock-solid graphics. The more impressive your website design is, the easier it will be for people to remember your business and its offerings.

Concentrate on Text Messages

Thinking outside the box can do a lot for businesses that want to move ahead. A digital marketing campaign can zero in on tried and tested techniques. You should also think about more innovative options. Utilizing a prominent text messaging service for small business use is a great way help yourself. Text message communications can be terrific for businesses that want to promote themselves and their brand to new customers. People nowadays spend so much time utilizing and thinking about their mobile devices.

Try out Social Media

Familiarizing yourself with social media can be helpful. Learn the ins and outs of Facebook, Instagram, LinkedIn, and Twitter. The better you grasp social media use, the easier it will be for you to promote your business’ existence, service, and products for a long while. Speaking with digital marketing professionals can give you a lot insight. It’s critical to learn about suitable message posting times, contest possibilities, and so much more.

Consumer interest means everything in the competitive business world. If you want to give your business an edge, you need to explore any and all of your openings. Digital marketing should be one of your first steps.

Bio: Rachelle Wilber is a freelance writer living in the San Diego, California area. She graduated from San Diego State University with her Bachelor’s Degree in Journalism and Media Studies. She tries to find an interest in all topics and themes, which prompts her writing. When she isn’t on her porch writing in the sun, you can find her shopping, at the beach, or at the gym. Follow her on Twitter and Facebook: @RachelleWilber; https://www.facebook.com/profile.php?id=100009221637700

Guest Post: Facts about Social Media Habits of Each Generation

With gadgets advancing further and internet connection not getting any slower, it’s only a matter of time before more than half of the world’s population is plugged and logged in on their social media accounts.

The estimated number of social media users today is at 3.19 billion, encompassing the baby boomer generation to the younger Gen Z. Here are some nifty facts about each generation’s social media use:

93% of baby boomers open Facebook daily, spending 11+ hours a week on it
80% of Gen X have Facebook and Twitter accounts; they spend more time on social media than millennials
70% of millennials prefer Facebook over YouTube
Gen Z prefer Instagram over Facebook and Snapchat

Aside from being a tool for users in connecting with loved ones and being a platform where they can share their thoughts, social media can also be utilized by organizations to reach an audience. This infographic featuring crucial social media statistics can help businesses understand their target audience and leverage social media to communicate with them effectively.