artificial intelligence Archives - Uno Deuce Multimedia

GUEST POST: Infographic: How to Boost Your Bulk Messaging with Artificial Intelligence

Connecting effectively with stakeholders is now more important than ever before. Whether it’s B2C or B2B, 2020 has shown us that meaningful and consistent communications will be the fundamental way to attract as well as retain customers. Recent data for US Q1 and Q2 actually shows a positive upwards trend in how customers and organizations are engaging with promotional or informational business correspondence despite the current climate. In a headline report, Iterable recorded a higher success rate with a range of targeted email marketing. In their report, they measured increases of 21% in email open-rates and 14% in click-throughs between March 2020 and April 2020.

So how can you more effectively reach customers and convert them with your targeted communications? Despite a rise in overall internet activity that many believed would deter customers, there are many reasons for using this time to nurture relationships via bulk messaging. This form of customer service engagement is considered the way to go with projections that it will hit revenue of up to US$ 114.6 billion by 2021. On an organizational level, due to the artificial intelligence aspects, there are equal benefits to be had in a range of ways. This comms tech offers:

Greater accuracy in messaging
24/7 responses to standard questions with chat-bots
Enhanced staff productivity
Streamlining of tasks for better efficiency
Overall improved customer connectivity freeing time for higher level tasks

Moving forward, even in the largest companies, it’s seen as a non-negotiable investment with Forbes recently reporting, “In March 2020, 451 Research conducted a coronavirus flash survey, which indicated that 63% of large organizations will invest more in communication and collaboration technology than they did prior to the pandemic, and employee communication tools topped the list of technology they felt they needed to increase investment in.” With this infographic from Cadoo you can learn even more about ‘How to Boost Your Bulk Messaging with Artificial Intelligence’. The graphic explores the topics in more detail with analysis of the key features and headline benefits of this tech for all stakeholders in 2020 and beyond.

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Guest Post: Artificial Intelligence and the Future of Digital Marketing

Every year, January is the month when the predictions start flowing in for the new year.

By the time January ends, your inbox is full of articles like “5 Ways ____ industry will change next year” or “Watch out for ____ because it will change the way you ___ in year ___.”

Undoubtedly, the information is overwhelming and nauseating (at times).

You end up feeling – seriously? Is this even a trend? Worse! Why do all the articles sound the same? Are they talking about the future of digital marketing?

All this flood of information seriously makes you question the role of Content Marketing in Digital Marketing. I mean, is the Content even written for users? Or is it just made up for search engines?

Yet, in between all the overflowing information, I manage to catch a trend in Digital Marketing, which I believe is going to change the way Digital marketing industry works.

And my prophecy is – Impact of AI on Digital Marketing.

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Era of Revolution in Digital Marketing

Digital marketing doesn’t simply envelop the online business websites and applications but additionally social platforms like YouTube, Instagram, Pinterest, Twitter, Facebook and more. Consequently, the new age of digital marketing enables you to connect will all sorts of audience organizations around the globe. Consumer behavior today has helped break language, geography, and demographic limits.

In the previous two years, the quantity of clients even in the age gathering of 50+ has expanded by almost 85%. For the youth generation, the numbers are completely liberal. If you have been searching for a more extensive target market, your clients will be online.

Here Fullestop has laid out some digital marketing trends to look out for in 2019.

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Guest Post: Social Media Marketing Trends

A business with good brand management strategy can take off way past its contemporaries and increase profits using social media marketing trends that match your audience and budget.

Most marketers will certainly focus on local targeting but they will affect your business either way. Here are some of the social media marketing trends that may come through in 2018!

Artificial Intelligence Dependency

While AI is not entirely new, its relevance in the social media marketing scene has steadily grown this year. In fact, 57% of social media marketers already use AI in their campaigns. It is set to exceed to grow tremendously in the next two years.

Live Video and Viewership Reach

The popularity of live videos on Facebook, Instagram and Snapchat will continue to soar in 2018. While it is not a new concept, it will grow exponentially and its usage in influencing and engagement reach will be significant next year. People love watching videos and that is a fact. 80% of the users like watching clips than reading a post. Facebook has also divulged that live videos get thrice more exposure than any other media in their platform.

Live videos can be used to provide a sneak peek for an event or a product reveal, do a sales pitch, introduce your followers to your clients or promote exclusive sales to your audience.

Mobile Video Consumption

The rise of video marketing was apparent in the past year but with its synergy with mobile technology, we will see the ascension of mobile video consumption. Thus, websites should be mobile-friendly. It is expected that mobile video consumption will increase by 25% so planning a revolutionary mobile video social media marketing strategy would be an awesome kickoff this year

Get ready for everything mobile as it is the most popular method to surf the internet. In 2017 alone, 70% of searches are done in mobile devices – it is expected that the remaining 30% will follow through.

Customer Experience Marketing / Reviews

Digital word of mouth and reviews of products and services will get its traction in 2018. The best part is there are various media platforms that can be used for these reviews. Focusing on customer experience is vital as it reflects the image of your company to your entire audience. It exposes the perception of the customers of your brand from the experience they had with you.

Loyal customers can be acquired if the primary focus on customer marketing experience is done. Maintaining good reputation in social media through positive reviews will surely give you the advantage over similar services and competitors with bad reviews.

Content Marketing Resurgence

In 2017, content marketing may have taken a step back but it is a social media marketing constant that will be there eternally. Quality content is important because 70% of the people said they would more likely be interested in a company learning about it from an article than just an ad.

2018 is the year to get even more creative with video content, graphics, and blog posts! Sell your business well with eye-candy content filled with quality information.

The Emergence of Voice Search

It is projected that in three year’s time, 50% of searches will be voice enabled. Voice search optimization tends to use long-tail keywords and conversational phrases that people are likely to blurt out. Content marketing will make it quicker and easier for voice search.

TV Advertising in a New Light

The rise of Netflix and Hulu have changed the way people watch shows. TV streaming produced shows have been winning awards and now people can watch with their mobile devices. There is more to come in 2018 now that Facebook, Youtube, and Amazon have their own TV series now. The future of TV advertising will also change as it migrates to the digital world.

Generation Z

Strategic social media will be the best chance to reach the target audience. With the changes in algorithms and updates in social media, businesses must be equipped with the weapons to fight for social presence.

Marketing in 2018 will center on the Generation Z. Get started now in order to stay on top. The foundations of your marketing in 2018 will be the pillars for the marketing you will do in the next two decades as one generation spans 20 years at least.

Brand Trust and Transparency

The name of the game in the coming years is genuine and sincerity. Transparency and trust are very important for consumers. Everyone reads reviews and they search your pages and profiles. The internet is a big stalking world where they would know everything they can possibly know before coming to your business.

People leave their feedback and the internet has caught up by adding extra verification layer. More and more methods to verify and prove transparency will open opportunities in 2018 and this will give you the chance to beef up your brand reputation. Always show human element that can easily relate your marketing methods to your audience.

Garret is the founder and CEO of Healthy Business Builder and through his company, remains dedicated as ever to use his training and real life business experience to meet his passion to see the business succeed through disciplined management, creative marketing and committed client service.