GUEST POST: TikTok Business: How And Why You Need to Promote Your Brand On TikTok
Introduction:
- First, we know about the great platform TikTok.
- Okay, TikTok is one of the world’s trendiest platforms, with 500 million active users and 1.5 billion downloads in a very short period.
- The largest demographic of the app’s users is teenagers and youngsters aged between 16 to 24 years.
- The platform’s aim is to elaborate the world’s creativity, knowledge, and precious life moments directly from the mobile device.
- It enables everyone to be creators to share their thoughts, creativity, and passion through short-form videos and encourage users to show their talents.
- It is one of the advertising heavens for businesses to promote their videos quickly.
If you are an entrepreneur or a small business owner, your question might be, what TikTok is?
The valuable answer is that it is one of the new hottest social networks in the world of digital marketing.
This article will see what TikTok is, how and why brands should use this platform to promote their brand.
Here’s our deep dive.
What TikTok actually works?
TikTok, formerly known as musical.ly, is one of the popular social media platforms. It was owned by a Chinese company named ByteDance in the year 2016. TikTok allows everyone to create, edit, and share short-form videos for up to 15 to 60 seconds. The app is available in both Android and iOS systems.
TikTok is all about fun and entertainment, and most of the TikTok videos entertain people through lip-syncing, dancing, comedy, and facial expression videos.
TikTok is combined with the growth of mobile internet and the power of artificial intelligence. By using these combinations, the app makes a revolution in how people get and consume information.
Is TikTok For Business?
TikTok isn’t right for all business types, but it is a great platform for some businesses.
For example, if you are looking to expand your brand awareness to a younger audience and if you are open to trying something new and different.
TikTok provides several benefits for every user, especially for brands. You can easily showcase your brand/product in a TikTok short video format.
If one of your business goals is to target a younger audience, TikTok is the only place to achieve them. If you use this platform effectively for your business, you can reach more heights quickly.
How to Promote Your Brand On TikTok?
There are several ideas that brands can market their products on TikTok. Here are some valuable ideas:
- Brands can create their own channel and upload the relevant video to their channels.
- They can work with influencers to spread content to their audience.
- They can pay and advertise their products on TikTok.
Most of the brands do a combination of making their own channels and working with influencers to spread content. You might try some powerful ways to spread your brand across the Tiktok world and capture a wider audience to your account.
1. Make Your Own TikTok Content That Connects With Your audience
Creating organic content on TikTok is a great way to express your brand’s unique voice. You need to create likable, shareable, and viral videos for your business on TikTok. Here are a few tips to make your own TikTok videos:
- Be authentic: most of the users shoot their videos with their phone and natural effects. Create your content in the same way.
- Show Faces: this is the chance to interact with your audience. Users are not looking at objects. Only they want to watch people.
- Comedy Clips: TikTok is all about fun and entertaining. Most of them spend their time for mind relaxation. So, the comedy clips are more and more viral on TikTok.
- Fun Contents: TikTok is the perfect place to create fun and creative content of your own. It is one of the easiest and least expensive methods to promote your brand on TikTok. The most significant benefit of TikTok is you don’t need to create highly-polished content. Whatever you can post on TikTok.
2. Launch A Hashtag Challenge On TikTok
Another effective way to promote your brand on TikTok to launch a hashtag challenge. Hashtag challenge encourages your audience to create their own videos based on your theme and add your hashtags on it.
Fun hashtag challenges help not only to promote your brand on TikTok, it also drives user interaction and boosts TikTok likes for your videos. Almost all the TikTok users love taking up a challenge and making and uploading their creative videos with #-tag name that is both memorable and easy to find.
3. User-Generated Contents
If you want your audience to interact with your products, user-generated content is the best way to share videos of themselves. It is one kind of effective marketing that brands can utilize from their own channel. Also, the work with influencers uses this user-generated content to encourage their targeted audience.
Should You Promote Your Business On TikTok?
Now, we are discussing why TikTok is more beneficial for your business and brand. Of course, TikTok is a great platform for every individual and business owners to share their valuable thoughts among the crowd.
Bring More Revenue:
In 2021, social media will be empowered in the world of digital marketing. TikTok is an excellent social platform to gain more revenue in a short span of time. The effective reason for the platform’s success is its potential growth, and the users count. TikTok is the fourth most downloaded app in the world.
Powerful Advertising Feature
It took a while, but recently TikTok introduced ads to its platform. It is one of the significant reasons why brands should utilize this platform. The platform offers four powerful ads that can help to stand out your brand across the world.
These contain:
- In-Feed Native Ads
- Brand Take Over Ads
- Branded Lenses
- Hashtag Challenges
- In-Feed Native Ads
In-Feed ads are similar to Instagram and Snapchat Ads, and it supports multiple features like website clicks and app downloads.
- Brand Takeover Ads
It allows only one brand to take over a day. It is the purest ads format of TikTok, and you can use images, videos, GIFs for your ads with the embedded links. These links help to connect with TikTok users directly to hashtag challenges or landing pages.
- Branded Lenses
It is similar to Snapchat lenses and effects. TikTok provides 2D, 3D lenses for your videos that help to make your videos more attractive. Even it provides an option to interact with your audience through branded content.
- Hashtag Challenges
Last but not least, the hottest part of TikTok ads is its challenges. It offers the best way to go viral through promoted hashtags and user-generated content.
Influencers Rise on TikTok
Influencer plays an important role in all social networks, especially for TikTok. If your brand collaborates with influencers, your brand can connect with a huge audience shortly.
Lots of benefits are there to campaign with TikTok influencers, but you should keep in mind a few things:
Find an influencer with an audience range that is relevant to your target audience.
Use some online tools available on TikTok to search for perfect influencers through their Bio informations. This way helps you find an audience that most closely aligns with your needs.
Influencer campaigns pay more attention than other strategies, and it is more effective to connect to your brand with the right face and raise your brand’s voice among the wider crowd.
Conclusion:
For all greetings, I hope the above blog post helps to know all about TikTok. Are you ready to promote your brand on TikTok?
Yes, undoubtedly, it is one of the unavoided platforms in the upcoming years. There are more and more benefits you will gain if you properly utilize this platform.
My great wishes to you to get started your business on TikTok and gain more revenue!.
Author Bio
Alison Williams is a social media content writer who works at Flatfitty, she is an experienced social media analyst, and her passion is to contribute to engaging content for authority blogs and websites.
One would assume that having access to a whole range of different channels makes it easier for businesses to market themselves and engage with their target audiences properly. Alas, having more options is often more confusing and more challenging to navigate than having a select few choices at your disposal. Use too many different channels and you risk diffusing your brand in front of fewer people due to limited resources. Limiting yourself to a few channels can also mean a disaster for your marketing efforts, since people do consume various media outlets regularly. 