Connecting effectively with stakeholders is now more important than ever before. Whether it’s B2C or B2B, 2020 has shown us that meaningful and consistent communications will be the fundamental way to attract as well as retain customers. Recent data for US Q1 and Q2 actually shows a positive upwards trend in how customers and organizations are engaging with promotional or informational business correspondence despite the current climate. In a headline report, Iterable recorded a higher success rate with a range of targeted email marketing. In their report, they measured increases of 21% in email open-rates and 14% in click-throughs between March 2020 and April 2020.
So how can you more effectively reach customers and convert them with your targeted communications? Despite a rise in overall internet activity that many believed would deter customers, there are many reasons for using this time to nurture relationships via bulk messaging. This form of customer service engagement is considered the way to go with projections that it will hit revenue of up to US$ 114.6 billion by 2021. On an organizational level, due to the artificial intelligence aspects, there are equal benefits to be had in a range of ways. This comms tech offers:
- Greater accuracy in messaging
- 24/7 responses to standard questions with chat-bots
- Enhanced staff productivity
- Streamlining of tasks for better efficiency
- Overall improved customer connectivity freeing time for higher level tasks
Moving forward, even in the largest companies, it’s seen as a non-negotiable investment with Forbes recently reporting, “In March 2020, 451 Research conducted a coronavirus flash survey, which indicated that 63% of large organizations will invest more in communication and collaboration technology than they did prior to the pandemic, and employee communication tools topped the list of technology they felt they needed to increase investment in.” With this infographic from Cadoo you can learn even more about ‘How to Boost Your Bulk Messaging with Artificial Intelligence’. The graphic explores the topics in more detail with analysis of the key features and headline benefits of this tech for all stakeholders in 2020 and beyond.
Orla Forrest is a Marketing Executive with Cadoo, providers of SMS and free push messaging services in Ireland. You can keep up with the latest news from Cadoo on Facebook, Twitter and LinkedIn.