Startup Grind Lansing2024-02-26T21:41:31-05:00

Startup Grind Lansing

CLIENT STORY: It’s a Breast Thing – Helping Breast Cancer Patients at the Point of Immediate Need

In this video we got to interview multiple doctors about their thoughts on It’s a Breast Thing and get their input on why it is such a necessary non-profit in our community.

It’s a Breast Thing‘s mission is to enrich the lives of local breast cancer patients on their journey to better health.

GUEST POST: 4 Ways to Make Your Packaging as Attractive as Possible

Many different important components of marketing can make a big difference for a product. However, one of the most important is not discussed that often. That, of course, is packaging. Packaging can create a huge psychological impact on the consumer. In certain cases, it can make or break a sale. Overall, it’s important to make your packaging as attractive as possible. Below are some strategies for doing so. (more…)

By |February 18th, 2021|Categories: Blog|Tags: , , , , |4 Comments

UnoDeuce VIDEO: Behind The Camera Episode 1: Agape Hip Hop Outreach

In this first edition of the new Behind the Camera series, we journey back to 2002 and a video we produced for Hip Hop Outreach. Hip Hop Outreach was the company built by my friend, David Scherer who is also known as the Christian rapper, Agape. He released a new album at that time that was extremely personal and had a three camera interview diving into the ins and outs of the album recorded. He approached me to assemble that video and not only was it a needed project for me due to personal struggles I was going through at the time, but it is still to this day, my most nationally recognized project of all time. I hope you enjoy the video. (more…)

CLIENT STORY: Michigan Coalition Against Homelessness – Voting While Homeless

This is a video we produced for the Michigan Coalition Against Homelessness. They are a great organization that connects with extremely low income individuals and encourages them to participate in the voting process.

The Michigan Coalition Against Homelessness is dedicated to creating a sustainable statewide voice and the infrastructure and systemic change needed to empower communities to end homelessness.

GUEST POST: How Women Are Reshaping the Business World

2021 marks the 30th anniversary of the empowering song “Sisters are Doin’ It for Themselves.” It was an instant classic and is just as motivating today as it was then. A whole generation of female entrepreneurs is consistently redefining gender stereotypes.
The result? The number of female-owned businesses grew by close to 3,000% between 1972 and 2018. The working world today bears little resemblance to what it did 30 years ago. (more…)

By |February 11th, 2021|Categories: Blog|Tags: , |3 Comments

UnoDeuce VIDEO: PaulTalk – Communicating Appropriately

One of the things that our owner, Paul, prides himself on is the processes he has implemented to make sure everyone is on the same page. He started incorporating tools over the years that improved communication, project management, task management the calendar and the cloud. Not only that, he’s always looking for new tools to improve our systems.

This really became extra crucial especially when suffered a stroke that put him out of commission for a month and half. It allowed no slow downs with his team, clients and projects and even allowed one of his colleagues who subbed for him while he was out to get caught up fast.

However, it’s still not a perfect system, and human fallibility is still a thing, but that’s another story for another time.

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Every organization has a story. Do you have the right storyteller?

UnoDeuce is a storytelling agency that uses video to document the why of non-profit organizations and socially responsible small businesses and share how they make a positive impact on their community.

We do this a variety of video based solutions for brand awareness, donor cultivation, training, fundraising and promotions.

UnoDeuce Multimedia. One Company. Twice the Possibilities.

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Website: https://www.unodeuce.com/
Facebook: https://www.facebook.com/UnoDeuceMultimedia
Twitter: https://twitter.com/unodeucemedia
Instagram: https://www.instagram.com/unodeucemedia
LinkedIn: https://www.linkedin.com/company/unodeuce-multimedia/

CLIENT STORY: Tri-County Office on Aging – Shyla’s Story

This was one of two client story videos that we did for The Tri-County Office on Aging. Shylah is an amazing lady with a story that needed to be told. The Tri-County Office on Aging isn’t just there to help older people, it is there to help all people age gracefully, regardless of who they are.

Tri-County Office on Aging‘s mission is to promote and preserve the independence and dignity of the aging population.

GUEST POST: Four Marketing Trends for Small Business Survival in 2021

mConnexions Marketing AgencyIt’s no secret that small businesses are hurting from the pandemic. Figures show that roughly one-third of small businesses across the country are shut down, with many in danger of never reopening. For those that are operating, revenue is down significantly according to TrackTheRecovery.org, a website maintained by Opportunity Insights, a not-for-profit organization located at Harvard University. In the United States, as of December 31, 2020, total small business revenue had decreased by 31.1% compared to January 2020.

Behind every struggling small business is a small business owner, who has often poured his or her life savings into building out their dream. A dream that becomes the lifeline for their family, employees, and others in the community. At mConnexions, we understand this passion because we live it ourselves as a small female-owned and operated small business. It makes it personal for us, to continue stretching our own business to help as many others survive as possible. (more…)

By |February 4th, 2021|Categories: Blog|Tags: , |16 Comments

UNODEUCE VIDEO: What We Launched in January 2021

We have finished January and here are the stories that we launched to our Vimeo channel. We had stories from Habitat Capital Region, Todd Martin Youth Leadership, It’s a Breast Thing and Hospice of Lansing.

Please go to our Vimeo channel below to watch them all and please visit the respective website to learn more. (more…)

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