marketing strategies

GUEST POST: 5 Essential Elements of a Great Logo Design

Being a business owner, you must know that logos are made for the identification of the brand. A simple logo image identifies the company or its products in a very basic way; it’s amusing to see that when a logo appears to a user, he can connect it with the representative brand within a split second. For instance, what comes in your mind when you see a half-bitten apple or a small blue “f” against a white background? The famous tech company based in California and one of the largest social networking site Facebook, right? This is exactly what branding is! Your customers should be able to identify your logo from others within a split second. So what are the five essential components that should be present in all great logos?

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GUEST POST: 4 Unique Marketing Strategies to Incorporate With Your Business

In a business environment that’s increasingly crowded, marketing can make all the difference between failure and success. While most business owners already understand the value of marketing, many fail to fully embrace the plethora of marketing strategies they could be using. Here are four unique ways to market your business that will help raise your sales and revenues while attracting more customers.

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Guest Post: Ready for Growth? 4 Ways to Expand Your Business Marketing Efforts

Finding new avenues for marketing your goods and services is certainly one way to go about expanding your marketing outreach, but have you considered actually offering a greater diversity of goods and services? For as simple as this marketing strategy sounds in theory, understanding your customers at a deep enough level to know what they’ll want in the future can be challenging to say the least.

Conduct Market Research

You might have been able to see where this was going: to be more sure-footed about whatever marketing direction you take next, consider doing market research. Market research is all about uncovering more information on what your customers’ preferences and their needs. Sometimes only market research can uncover what customers truly want since the product that will fulfill their future needs hasn’t been invented yet!

Tap Existing Customers

You shouldn’t feel bashful about asking your current customers what they like about your current lineup of products and services in order to inform tomorrow’s product lineup and marketing outreach. It’s much more economical to sell trusted and newer products to current customers than go through the ordeal of wrangling new customers into the fold. In other words, marketing to current customers can have a much higher return on investment for your company.

The good news is that you’ve already established rapport with these customers and know a lot of information demographically about them. They might even be willing to share with you what they’re looking for out of your company!

Embrace New Marketing Technologies

The internet is a veritable treasure trove when it comes to expanding our marketing outreach. Between paid-per-click advertising, search engine optimization, and email marketing campaigns the only limitation is the depth of information that you have on your prospects and customers and your willingness to experiment.

You might also want to explore local search engine optimization and app development services in order to capitalize on the fact that your customers are largely online in terms of exploring your product lineup, connecting on social media, setting up appointments, and making online purchases.

Expand into Fresh Markets

The great thing about marketing in new territories is that you don’t necessarily have to open another brick-and-mortar location to be effective. You can use search engine optimization and social media marketing to your advantage and tailor your marketing to a brand-new demographic of customers. Fresh segments, niches, and locations can be extremely exciting. It’s all about bringing more customers into the fold.

 

 

Emma Sturgis

Emma is a freelance writer based out of Boston, MA. She writes most often on health and education. When not writing, she enjoys reading and watching film noir. Say hi on Twitter @EmmaSturgis2

 

 

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