Twitter is a social media site; it’s primary principle is to connect people through sharing their thoughts in public; the Twitter application is a secure platform to make safe conversations and build a relationship with a big audience in an authentic way. It is a microblogging service, and you can share your thoughts in message format within 280 characters called “tweets”. Registered users can post their updates and give likes or write comments to someone’s tweets, but unregistered users can only read them. Easy to create twitter accounts because it is a free application for all. Marketers use this network to promote their brand in front of huge people because of 330 million monthly active users and 145 million daily active Twitter users. Easy to meet a new audience to build a strong relationship to create interest to follow you; this all is done by the quality and updated twitter content. Take some time to optimize your profile to fit a business account and increase your dedicated followers through business accounts.

Importance Of Business Account On Twitter

Business marketers can quickly become rising stars on social media platforms, and 330 million active users still tweet in the English language. Eighty percent of Twitter users are international locations, which means you can promote your brand in front of a global audience to reach wider. Twitter ads are an excellent way for all marketers to get more engagement. Perfect shopping platform for 70 percent of people and most small businesses get more profits from this excellent platform. Twitter helps to increase your conversion rate.

Here we will discuss how to optimize your business account right away; let us see five simple steps to refine your twitter business account.

1 Optimize your profile

It is a simple step but spends some time adding details to create them, and still, many of the people don’t know and don’t complete their profiles. Try to add each detail about your industry that helps followers or know those who visit your profiles for the first time. Go to the main page in your account and select the edit profile to add information. Let us see what is:

  • Bio – Here, you can write brief details about your company and, at the same time, give exact details of who you are and what your business is.
  • Location – This is a very important point because viewers want to know your locations, and in this way, you can create authenticity between customers. If everyone visits your profile, people like to see your contact and your locations.
  • Website – Website link is an essential part of your twitter profile. If you add a website link, you can get direct traffic for your websites, and it will take you to the website’s landing page.

2 Adding your live brands

Keep maintaining the entire twitter profile, and it will show what you are. People will get attention if you are adding images. Profile photos and header images are the primary factors of every account. Everyone wants to get impressed by your pictures.

  • Header images – Your header image should be 1500x500p, and the ratio is 2:1 because it shows the top of the profile; it is like a banner display. Take the given space to upload your photos and make sure your ratio will help you use mobile devices.
  • Profile Photo –  It shows the left side of your twitter account; every user likes a unique picture that will help people find your profile. Brand logos are mostly preferred to profile pictures because it’s your business account, and it should be memorable for the audience to search again. Set 400px400p is the best size for profile.

3 Use Privacy setting

Spend some time setting your account to privacy mode; go to profile’s settings -> privacy section then you see a lot of options here; Twitter offering some points to people will get attention there are:

  • Privacy and safety – Don’t add a personal contact number for a business account; add business mail and phone numbers to people contact you quickly.
  • Email notifications People love to get quick responses, enabling email notifications to receive their questions’ alert. You can avoid junk mail also.
  • Find your friends – Upload contacts from email books; it’s easy to connect with clients.

Use pinned tweets

Twitter provides these smart features to pin your popular information; it shows the top of the profile. In this way, you can highlight your recent blog posts, so people will never miss your popular tweets. If you want any importance of industry news, you can pin it and this way to pay visitors’ attention. Click the arrow in the top corner of the tweet and select the pin to your profile page. You can pin your tweet but not your twitter retweets. But tweets added in your timeline are on the hotspot of Twitter retweets more likely to explode engagement levels.

5 Create twitter lists

You can add extra value to your account; Makes it very simple to collect twitter accounts. You can build any lists and make them public or private. Let us see two primary methods for twitter account there are:

Create public – Smart way to earn more visitors to your account and collect the industry’ experts lists.

Private – Make a private list of your competitors, and you can track what they are doing.

You can create many lists; click on the profile icon and select lists, and then choose new lists.


Twitter allows only one account per email Id, so if you want to create a business account, use different mail or create other mail for your business. Use those steps to keep your account active.


Kaira Ralph works at  Rousesocial as a social media strategist and a content writer. She contributes a lot of articles focusing on the latest social media trends to many blogs across the web. Her passions involve reading, painting, and traveling.