Advertising can often mean the difference between success and failure for a company. Effective advertising usually maintains a specific focus or platform by which to promote the organization to the public. A film production company can do much to make a business more visible. Here are just a few way your company can use a film production company to improve your advertising.
Filmed ads for television or the Web are a great visual way to make an impression on the public. The video may run a matter of seconds and still make a strong impression on viewers. This can be accomplished by using drone footage of the facility or by arranging a walk-through tour or overview of employees at work to capture a snapshot of the company’s productivity and style. Filming can often be completed within a day or two with adequate planning and preparations.
Another type of video marketing tool is to have the film crew interview several employees and/or customers of the business to explain what they like about the company. Key personnel can also provide brief statements to explain the company mission, vision, or goals to help viewers appreciate how the company operates and why someone might want to do business with them.
Interviews or Introductions
A film production crew will sometimes work with the company owner or president to record a Q-and-A segment or brief clips of the leader talking to local groups or speaking at national conferences. Showcasing the company’s chief executive officer can have a positive impact on viewers and encourage them to learn more about the organization and to view the leader as a local celebrity.
Longer filming projects for marketing purposes may include a documentary of any length to feature the company in a positive light in terms of its contributions to society, such as sponsoring a charitable endeavor, or to the industry by demonstrating an innovative process pioneered by the organization. Videos of employees processing materials or working with clients as well as seeing the leader take charge at meetings or participate in government-based initiatives, for example, an eco-friendly approach to the sector, can be very persuasive to the public.
Film clips can be posted on the company website or on youtube. Specialized videos might be offered to cable companies or local TV and Internet talk shows. Filming can bring your business to life in ways that other media cannot.
Brooke Chaplan is a freelance writer and blogger. She lives and works out of her home in Los Lunas, New Mexico. She loves the outdoors and spends most of her time hiking, biking, and gardening. For more information, contact Brooke via Facebook at facebook.com/brooke.chaplan or Twitter @BrookeChaplan