Uncategorized

#BetterCallPaul February 2019 Recap

This is a Recap of the videos we’ve created in February 2019. For this month, we created videos for the Ingham County Health Department, Re/Max, It’s a Breast Thing, and Mason Area Chamber.

► Subscribe to the #BetterCallPaul Channel Here:
http://bit.ly/2jbP69q

Guest Blog: How to Keep Your Business Production Line on Time

Working in an action-packed factory can be quite a hectic experience. Running one can be just as chaotic and frenzied as well. If you’re a factory supervisor or manager who is looking to achieve and maintain an efficient business production line, there are a number of suggestions that can aid you in lasting and relevant ways.

Communicate with Your Employees

Clear communication is paramount in factories. If you want all of your employees to do their jobs in punctual manners, then they have to be aware of all of your expectations in the first place. Make deadlines 100 percent clear to all of the professionals who work on your production line day in and day out. Leave no room for uncertainty or confusion.

Hire Team Members Who Are in Charge of Time Management

Some of the most successful business production lines out there are the ones that have the supervision of cautious and detail-oriented professionals. If you want to avoid the stresses of lateness and associated hassles, then you should think about a recruiting a designated professional who can handle any and all scheduling and timing matters for you. He or she can help keep the rest of your workers in check.

Focus on Equipment and Tool Maintenance

Faulty tools can lead to delays for business production lines. Equipment breakdowns can lead to major delays that can hurt productivity significantly as well. If you want to ensure smooth functioning and punctuality, then you need to prioritize regular equipment and tool maintenance. Make a point to concentrate on industrial washers, and their replacement as well. Supply replacement is always a major part of regular maintenance sessions. If your production line has an industrial washer that’s on its last legs, then you need to swap it out with a new one immediately.

Practice Organization

An organized and tidy factory can lead to punctuality and dependability. If you want your production line to work well, then you need to emphasize the value of cleanliness and order. Encourage your team members to keep their workspaces meticulous and organized. Make a point to practice organization yourself each day, too. A clean working environment can always serve as a solid foundation.

A punctual business production line can be a wonderful thing for your factory. It can keep your customers content and satisfied as well. You should always think about new methods that can potentially boost production line and warehouse efficiency requirements.

 Rachelle Wilber

Rachelle Wilber is a freelance writer living in the San Diego, California area. She graduated from San Diego State University with her Bachelor’s Degree in Journalism and Media Studies. She tries to find an interest in all topics and themes, which prompts her writing. When she isn’t on her porch writing in the sun, you can find her shopping, at the beach, or at the gym. Follow her on Twitter (@RachelleWilber)  and Facebook 

Guest Post: From Idea to Execution: How to up the Ante on Your Product Design

Product design is a big part of creating something that resonates with audiences. Compelling product design can take your offering to a new tier. Bland and tasteless product design, on the other hand, can leave it stagnant and hopeless. If you’re passionate about strengthening your approach to product design, there are many options that may help you substantially.

Brainstorm with Your Team Members

Brainstorming sessions can do a lot for people who feel like they’re in the middle of product design ruts. Fresh insight can get your creative juices flowing. It doesn’t matter if you talk with creative types or with administrative employees. Bouncing ideas back and forth can push your product design in a new and potentially thrilling direction.

Hire a Design Agency

Don’t worry if product design isn’t something that comes naturally to you. If you want to invest in product design that’s effective, memorable, and high quality, you should leave things in the hands of capable professionals. Recruit a design agency to take on your requests. Professional product design can make your offering stand out. It can give it more credibility as well.

Assess the Competition Carefully

It’s imperative for businesses to assess competition. Your aim should be to top your rivals in every way. Look at the designs on their products. Ask yourself if they’re doing anything correctly. Ask yourself if they’re doing anything problematic, too. Try to improve upon their strengths and eliminate their weaknesses.

Request Constructive Criticism from Other People in Your Industry

Honest feedback can be helpful to people who want to improve their product design approaches substantially. If you want to determine the positives and the drawbacks of your existing designs, then you should ask for feedback from people who are part of your field. Truthful and comprehensive criticisms from individuals who understand your industry in detail can help in a massive way. They can help you comprehend your target audience members and all they need with much more clarity, too. Constructive criticism shouldn’t sting. It should be something you welcome enthusiastically.

You should never be okay with product design that’s lackluster. Inspired and innovative product design is the key to lasting success in the business world. Businesses need to go above and beyond to assess their product design approaches regularly. They need to do everything they can to better these approaches any time they can as well. A+ product design can make a fabulous starting point.

 

Rachelle Wilber is a freelance writer living in the San Diego, California area. She graduated from San Diego State University with her Bachelor’s Degree in Journalism and Media Studies. She tries to find an interest in all topics and themes, which prompts her writing. When she isn’t on her porch writing in the sun, you can find her shopping, at the beach, or at the gym. Follow her on Twitter and Facebook: @RachelleWilber; https://www.facebook.com/profile.php?id=100009221637700

Guest Post: Best High End Drones on the Market

Not sure where to begin? Don’t worry, we did the research for you!

Over the past years, drones have developed into having many purposes. From being used by hobbyists to being necessary business tools. In fact, the industry has become so diverse that there are even drones for kids available these days.

The market has since grown tremendously and you can find basically any size, shape or feature that you could ever want or need. It can be overwhelming when searching for that perfect drone and figuring out where you should buy it from. To eliminate any headaches, we’ve put together a master list of the absolute best high end drones on the market today.

Autel Robotics Evo Folding Drone

A perfect drone when it comes to transporting and traveling with it! The size is just right to pack up easily and carry. It also has enough density so that it doesn’t get pushed all over the place by winds during flight. It’s quick to setup for flying. The wings simply fold out and all you have to do it place the drone on the ground; you’re ready to fly!

The battery is also a very simple process to switch out. It’s about the entire back half of the drone and it easily slides out with a click. The charge time is quick, at around 1 hour to become almost fully charged. With that, you can get up to 30 minutes of flight time.

Overall, the drone has a very sleek and efficient design. The entire underneath and heat vents are all aimed to cool off the drone during flight and these features do a really great job. It’s obvious that a lot of care went into the creation of the drone’s body.

It’s eye-catching and built extremely well and of quality. It also is equipped with an industry-leading camera that captures 4K at 60 frames per second. The orange color of the drone also gives it a nice trendy feel.

A great feature of the Autel Robotics Evo is actually its ability to sense any danger. If any of its sensors detect an object, it will prevent you from flying forward while giving you a warning. You can also set it to follow you and if it detects anything, it will divert it and then continue following you.

DJI Mavic Air Quadcopter

Second on our list is the DJI Mavic Air and if you know anything about drones, you already know that DJI is the leader in this industry. This drone is equipped with an incredible camera. It offers 4K video recording and the drone is built with a three-axis gimbal for stability. This means that your footage will be extremely smooth.

Similar to the previously mentioned Autel Robotics Evo, the arms are foldable on the Mavic Air. This makes packing and carrying the drone very effortless. It can easily slip into a backpack or even a camera bag.

This drone is extremely well built on the exterior and interior, despite its small size. Because of this, it can reach speeds up to 40mph. Paired with this, the Mavic Air has a transmission distance of 4 kilometers. Or you can connect to a mobile device and get up to 50 meters of distance.

An impressive feature that the Mavic Air offers is the use of HDR photography algorithms. It helps obtain the perfect exposure settings automatically depending on the lighting situations in the environment.

DJI Mavic Pro Quadcopter

I’m sure it’s no surprise the next high end drone on the market is another one from DJI. The Mavic Pro.

If you’ve ever seen any drones from the Phantom series by DJI, you’d know how compact and lightweight they are considering their capabilities. Well, the Mavic Pro’s incredibly portable size knocks them all out of the water. It’s about 1/6th of the size when folded.

You may think that it doesn’t provide the same abilities and features that larger drones have, but this little one sure packs a punch. It features a 4K camera that captures footage at 30 frames per second. The camera is mounted on a small motorized gimbal which is able to make almost instant adjustments to keep itself leveled.

Similar to its cousin, the Mavic Air, it can reach speeds up to 40 mph. And per a full-charged battery, it can endure flight time of around 27 minutes. The battery itself takes about an hour to charge back up and then you’re ready to fly again!

And just when you thought the world of drones couldn’t possibly be better, DJI actually released the Mavic Pro 2 and it is now available for sale. We’re still waiting eagerly to be able to give an in-depth review on it.

Things to Consider Before Purchasing

If you’ve never purchased a drone before, it’s important that you take a moment to read up on federal and state drone laws. If you’re buying a drone soon, you should know that you absolutely must register before you take the first flight. Perhaps some of these drones are out of budget for you or you’re a novice to the flying; this list of drones under $500 may be more suitable.

As you can see, all three of these drones are the top of the industry. While they may offer slightly different features, you won’t go wrong with choosing one over the other. If you’re ready to upgrade to a high end drone, check out one of these today!

 

 

Following his passion and ambition for writing and technologies, Chams Edhia Riahi started TheDroneLogic.com, an authority site where he informs people about the best drones; tips to fly them and their main industry announcements.

Guest Post: Creating a Magical Influencer Marketing Campaign

Using influencers to market your business’s products and services is a very lucrative step in marketing. In simpler words, it is your step in the right direction to achieve business growth and reach new heights.

Thousands of brands try to get in touch with influencers and invite/request them to participate in marketing their offerings for hefty amounts of money.

Because of its amazing results, influencer marketing has gained a lot of popularity and the demand for influencers is increasing every day.

A survey conducted by Blogmint concluded that 90% of marketers aim to take-off at least one marketing drive that involves influencers amid the next 12 months.

However, a lot of business owners still don’t have a clear idea as to how they can create influential influencer marketing programs.

If your company is also struggling to develop a good influencer marketing plan or if doing it for the first time, this tutorial will provide you a clear path to follow.

Below are the six important and effective steps to carry out a good influential marketing program.

Like every other thing in management and marketing, the first step to a successful influencer marketing program is to define your goals. You have to set your goals and plainly describe what is to be achieved. In addition, you also have to decide which metrics will be used to measure the success rates. This is important because it gives an idea of the effectiveness on your plan and helps you improve.

The next important step is to get a hold of your target audience. Know your target audience and decide how you will target them. Choose an influencer accordingly depending on the kind of product or service you are marketing.

While the objectives and goals are different for different companies, you should be majorly focused on the following generic ones when working with influencers:

  • Strong customer relationships
  • Increased sales and revenues
  • Quality leads
  • Upturned brand awareness

2.   Find Appropriate Influencers

Not all influencers work for everything. You have to be very specific when choosing an influencer and find one who suits best to your offerings. In fact, choosing and collaborating with a suitable influencer is the ingredient that distinguishes your recipe (plan) from the rest.

Next, you need to research the influencers and their followers before you can reach out to them. Not to forget, influencers are mostly informed of brand promotions and keep an eye on who is interested in hiring them.

When selecting an influencer, consider checking the kind of content they produce. This will tell you a lot about the relevancy between them and your products or services. For example, if it appears that the influencer is more into skincare, they will not be able to get you good results if the products you have are cookies and chips.

Likewise, if you need to promote travel essentials, you will need travel influencers.

3.   Content Creation

When we talk about content creation for influencer marketing, there are two options. Either you co-create it with the influencer or trust the influencer to do it on their own. The latter is better though.

In any case, make sure that the content created is able to draw in the right kind of audience and deliver the message it is meant to. This will only happen when you accurately know your audience and goals and tell the influencers about both of these. Whichever of the two ways you choose for content creation, you can also add things or suggest changes to the content created.

If you are leaving it up to the influencer completely, you need to trust them fully. They have been in the field for long and know what type of content should be created to attract different types of audiences for different offerings. Influencers know their followers more than you do and so they know what type of matter will precisely attract them.

Put complete trust in the influencers you choose knowing they can frame the message nicely and in a way that resonates with their audience.

4.   Prepping for the Execution

When the content is done and everything has been decided, the next important thing you need to focus on is the execution. Communication plays a very important role in the implementation of your plan and you have to make sure that you are regularly in touch with the influencers you have chosen. Make sure you are available for any urgent issues and questions or comments from the audience or the influencers.

It is also very important to track the results. Track the views on the blog posts and the number of likes, shares, and comments and be prepared to make changes if needed. Check whether or not the influencer’s content is rolling out the results that were expected and ask for changes if need be.

5. Reward the Influencer

Influencers will not work with you just for the sake of a few product samples or free services given once or twice. They need proper compensation or rewards to run influencer marketing campaigns for you.

According to a survey conducted by Crowdtap, one of the biggest misconceptions that brands make is thinking that a few free samples or services are enough to pay off the efforts made by their influencers. In fact, 68% of the total influencers who participated in this survey also affirmed that if the brands fairly compensate them, they would like to collaborate with them again in future too.

6.   Quantify the Results

Your job doesn’t end when the program is successfully rolled down; in fact, the real challenge only begins then. Now is the time you take measures to quantify the outcomes you have achieved from your influencer marketing campaign. In this final step, you need to see is the results are what you expected and if you were able to achieve the goals that were earlier defined.

Gather the required data, put it next to the present measure of success, and analyze if the campaign was a success. Alex from VM Interactive says that this is the most crucial step that most people don’t do properly and just go straight away onto the next influencer marketing campaign. Prepare reports comparing the benchmarks set and the actual performance of the program. Some basic figures in analyzing this will be the number of leads generated and the reduction in your marketing costs as compared to the traditional advertising costs.

The results of your influencer marketing campaign will not only affect your brand but also the influencer regarding their popularity and brand image.

Conclusion

If the above-given steps are effectively completed, the results of your influencer marketing campaign will meet the benchmark. The key is to define the goals accurately and not forgetting to measure the outcomes once the plan is implemented. You should know what works and what doesn’t when it comes to marketing your own products and services.

 

Alex runs his own digital marketing agency called VM Interactive based in London. He has a passion for creating and sharing content that others may find helpful. 

Guest Post: How to Increase Sales Using Social Media

Learn how you can better market your ecommerce business through Facebook, Instagram, and Pintrest. These 5 simple tips will teach you how to increase sales using social media.

The Power of Social Media

Cherilyn and I were next door neighbors ten years ago. Since that time, we have both moved–she moved to a different state and I moved to a different city. Despite the distance of two hundred and forty miles between us, I know that Cherilyn recently started her own online business selling beauty products.

How do I know? She announced it to me and all of her other friends on Facebook. In addition, I know when she’s having specials on certain products or running promotions. And it has all been done without a cent of her money being spent on marketing.

What’s the secret? The secret is social media. Viewers of social media know you and trust you because you have a relationship. According to DEI Worldwide, 70% of consumers use social media as often as they use firm websites to gather information about products. In addition, 60-70% of people believe that recommendations from other people online are “valuable, credible, and honest.”

Consumers Online

81% of the developed world now has internet access. Essentially that means that of the countries with expendable income, 81% can be reached from anywhere in the world. Global accessibility has never been greater than it is at this time. But with that accessibility also comes an overload of information and products.

Social media can help shoppers sort through it all. Social media, such as Facebook, Instagram, and Twitter, allows business owners to build relationships with their prospects, as well as use existing relationships to turn friends into customers.

Think about how many adults use social media while at work–just to get a mental break from their jobs. They may be on a coffee break, scrolling through their Instagram feed, when they see your business’s post. With every social media post your business makes, you’re reaching prospects during a time or place that television, radio, and print ads often cannot.

A Boost to Businesses

When a viewer sees a post, it can be almost like magic. According to Forbes contributor Jayson DeMers, “studies have shown that social media has a 100% higher lead-to-close rate than outbound marketing.” And an IDC study released in 2014, found that buyers that use social media have 84% larger budgets than buyers that don’t. That’s a powerful formula!

Most of the developed world has internet + social media users have larger budgets + 100% higher closing rate = success!

Social media can bring you more leads and more sales without investing a fortune in marketing. However, social media marketing often falls flat. So I’ve gathered five tricks to help you successfully connect with your customers.

5 Tips to Increase Sales Using Social Media:

  1. Post Often – By spending at least six hours per week, 66% of marketers saw a benefit from social media in lead generation.
  2. Use Images – Place an image alongside your text on Facebook. Posts with images have 2.3 times more engagement than stand-alone text.
  3. Learn to Pin – Pinners spend 50% more on purchases through the social media channel than users of other social media platforms, yet only 40% of marketers use it.
  4. Photograph People – When posting on Instagram, use photos of people. Studies show that photos with faces get 38% more likes than those without. So place your products with a person for a more positive response.
  5. Make a Video – Close to half of all internet users look for product related videos before visiting a store. Even though you may not have a brick and mortar storefront, put this statistic to work for you. Create simple videos about the products or services you sell and place them on your website as well as Youtube. Shoppers who view a video are almost twice as likely to make a purchase than shoppers who did not view a video.

(Thanks Hubspot for these great stats!)

So next time you are searching for a way to boost your sales, take a closer look at social media. It’s a great way to build your brand and boost your sales.

About the Author: Mike Giannulis
I am an entrepreneur & coach specializing in business growth and digital and direct response marketing. I run a small coaching & consulting firm (OnlyOneMike.com) helping businesses achieve maximum profits. In 2012, I was on a weight loss TV show called Extreme Makeover: Weight Loss Edition.

Guest Post: 8 Video Game Marketing Commercials You’ll Never Forget

Video game marketing covers a wide variety of media. From magazines and other printed media to TV commercials and gigantic murals, video games are actually all over. Now, this article will celebrate the best commercials for video games.

Take note, the title says ‘commercials’. It means it has to be aired on the television to be part of this list. The Dead Island trailer, no matter how well-crafted it is, is a trailer. Thus it won’t be featured in this list.

PS3 – Michael

A commercial in memory of a deceased gamer, it takes all of the most popular PlayStation game characters in one epic commercial. Nathan Drake talks to FFXIII’s Lightning, while Assassin’s Creed’s Ezio and MGS’s Old Snake lurk in their respective corners. It’s just such a fitting tribute to a gamer who tragically lost his life too young. What’s even better is that they got the characters’ voice actors/actresses to play their characters in this commercial!

Gears of War – Mad World

Haunting visuals accompanied by haunting music, this commercial definitely sets the tone of the game. It doesn’t really represent the gameplay, but it does showcase the game’s gritty atmosphere very well. The ad shows the protagonist traveling through a ruined city trying to escape whatever threats that are hunting him. The commercial sealed the song’s link to the game. Now, gamers can’t listen to the song without thinking of the game.

Super Smash Bros – Happy Together

The first ever Super Smash Bros game on the Nintendo 64 had this amazing commercial. It starts out with the classic Nintendo characters Mario, Yoshi, Donkey Kong, and Pikachu all happily frolicking through a field of flowers. All of a sudden, Mario trips Yoshi and it turns into an all-out brawl. Thus begins a popular franchise that now spans consoles and multiple games.

Halo 3 – Believe

A camera pans through a diorama of marines fighting (and losing to?) the Covenant. Everything is still and silent, showing various scenes and faces. That is until it pans to Master Chief’s plasma grenade, and he looks up. It has to be seen to be believed.

Ratchet and Clank – Weapons Testing

A group of teenagers somehow got real-life (not really) weapons from the Ratchet & Clank games. They try the weapons out, resulting in hilarious (and dangerous) situations. From accidentally turning their friend into a chicken to setting a tree on fire, the commercial sure does its job of making people want to play the game.

Mortal Kombat – Mortal Monday

Mortal Kombat’s four versions were released simultaneously, and the date was henceforth dubbed “Mortal Monday”. The release was announced by a slew of TV commercials. A young man shouts “MORTAL MONDAY” interspersed with shots of people running and converging on a crossroad. The crown then watches scenes from the game like they’re watching a rock concert.

Battlefield Bad Company

Another series of ads this time poking fun at or parodying other video games or their ads. One takes a jab at the Gears of War “Mad World” commercial, and another took a shot at MGS’s silly camouflage techniques. They’re funny and worth a watch. Unfortunately, there’s only three of them.

Sonic the Hedgehog 2 – ‘Infomercial’

Parodying the infomercials that were popular then, the commercial for Sonic the Hedgehog 2 said the game is able to clean stains, cover bald spots, and chop and dice vegetables. Of course, it can’t, though the sheer outrageousness of the claims is good for a laugh.

Honorable Mentions

The Last of Us – Could You Be the Last of Us?

A mysterious, cryptic narration over an actor’s gradual transformation into Joel, the game’s protagonist. The background and surroundings also decay over the course of the commercial. Then, as the narrator asks one last question, the game’s title is revealed. More than that, the commercial captures the game’s tone and atmosphere. What’s not to like about this commercial?

WoW – “What’s Your Game?” Series of Commercials

These commercials featured popular celebrities such as Ozzy Osbourne, Chuck Norris, and Mr. T. They are reimagined as World of Warcraft characters and at the end, they all ask, “What’s your game?”. It becomes memorable because could you imagine Chuck Norris (or the other celebrities) grinding WoW gold or playing in general otherwise?

And those are the video game commercials you’ll never forget. Enjoy gaming!

 

Daisy is an SEO | Outreach Content Marketing Specialist, from the Philippines who’s been playing video games since 2006. When I am not working at Playerauctions, I love to read, getting out(hiking, backpacking, and camping)…but unfortunately, I love to spend too much time behind a computer than spending time with friends.

 

Guest Post: 4 Contributing Factors That Create an Impactful Company Culture

The culture of your company is what helps to set the tone and direction of your business. Sometimes the hardest thing to change about any business is the culture. It’s one of those things that you can’t always start from scratch on unless everyone is on board.

If your company is reevaluating your culture or if you’re starting a new business and want to take such matters into consideration, consider these four factors of what will make your company’s culture impactful.

Think of Your Employees as Individuals

Your workforce and how they interact with each other plays a significant part in the development of your culture. To encourage positive interaction, see your employees as individuals—people with real-world issues and different backgrounds. They are not just dispensable robot-like creatures who show up every day for your corporate gain. No, they have needs.

One need is to be happy and comfortable where they’re at. You can encourage such sentiments in the workplace by encouraging a compassionate environment with leaders who are understanding and willing to work with individuals.

Improve Your Creative Vibe

Surround your employees with items that are designed to stimulate their creativity. This could be bright colors on the walls or adding in office plants. You could even have unique signs or features made from acrylic, such as perspex, that show off your company’s brand and further define the type of culture your company needs.

You may also want to look at examples of companies like Google and Amazon that make culture a huge part of the working experience—providing a work hard/play hard type of environment with their creative spaces and awesome perks.

Offer Growth Opportunities

If your employees feel stuck in their positions with nowhere else to go in your company, then it’s time to evaluate your business model. Maintaining loyal employees is not only great for company morale but it is financially beneficial as well. You can provide more growth opportunities by creating new positions and/or teams.

You can also encourage cross-training so individuals feel more capable of applying for positions on other teams. Another thing that you can do is to have your recruiter sit down with employees who feel stuck and counsel them on how to get to a higher position.

Work Towards Transparency

One of the biggest impacts to any business is the perception that employs have about the company. Creating transparency is more than just having an open door policy. It includes things like posting the salary ranges for any given job title or creating a measurement tool for rating overall performance.

One way to create transparency is to have Q&A sessions where employees are free to ask the company’s executives questions and where they can also be informed on important changes, whether or not the company is doing well, and other such matters that employees are often concerned about.

It can be a huge challenge to get the culture you want your company to have. It’s not going to happen overnight. In fact, it can take years. Little by little, however, you will get there.

 

 

Hannah Whittenly is a freelance writer and mother of two from Sacramento, CA. She enjoys kayaking and reading books by the lake..

Guest Post: Best Practices for Guest Posting

Guest posting is here to stay in the world of digital marketing, at least in the foreseeable future! And, why not? Almost every marketer agrees that guest posting offers fantastic benefits. You gain extra views, increased domain authority (DA), and cultivate backlinks. However, if you’re struggling to place those guest posts, you might need to consider if you’re following best practices for guest posting.

Why Have Best Practices?

All guest posts, regardless of subject matter, rely on a key element to success. You must have a host blog accept your guest post. However, it’s becoming more and more challenging to find placements for guest posts. This is because bloggers are besieged by large number of guest post inquiries every day. They’ve received some really bad posts and some really great ones. But, at the end of the day, they just don’t want to deal with the work that accepting guest posts entails.

Therefore, more sites have taken down their “Guest Post” pages or added administration fees to weed out the bad contributors from the good one.

Following best practices will give the host blogger a good impression of you, the company you represent, and guest posters in general. This may keep that blogger open to accepting future contributions from you in the future—even if they shut down to other digital marketers.

Best Practices for Guest Posting

Do Your Homework First

Before you wing out an email to a blogger, do your homework. Visit the blog. Look at their content. Ascertain if your content is a good match for their site. Is it relevant? Additionally, look at it from your client’s perspective to determine if this is a website from which they want a backlink. If you have a client with high editorial standards, he might not appreciate backlinks from a spammy website.

Respect the Guidelines

As you’re visiting the blog, look into their guidelines for guest posting. Make note of their word count requirements, photo requirements, and backlink standards. First, you will need this information to craft an introductory email to the blogger. Second, you’ll need to respect the guidelines when you write the guest post.

Write an Actionable Introductory Email

When you reach out to the blogger, write an actionable introductory email. This will show a level of professionalism to the blogger that they really don’t see very often. They will respect your effort and look kindlier at allowing you to contribute to their site. You would be surprised at how many long, rambling emails they receive.

Your introductory email should be about 3 short paragraphs (2-3 sentences each) and include the following:

  • An introduction to you and your company (or client)
  • Why you love their blog and wish to contribute
  • Acknowledge that you read their guidelines (if they have them published on their site)
  • Offer them a topic for consideration
  • Ask them for a response indicating their level of interest

Those last two points are actionable. This should elicit a response from the blogger. Obviously, you want a “yes,” response; however, a “no” is much better than being left hanging.

Create Great Content

Some bloggers I know grumble about sending some of their best work off as guest posts instead of using it on their own websites. Higher quality host sites have strict editorial standards. They do this to keep spammers at arm’s length. Don’t be one of those people whose work they delete!

Make sure the content contains relevant and current information, double-check your facts, include great resources, and make it shareable. Low-quality content will probably get deleted.

Edit your Final Product

Before you send off your guest post masterpiece, give it a good and thorough editing. You probably wrote it in MS Word or Google Docs. However, these miss errors more often than you’d think. Give it a final review in Grammarly, which catches errors often missed by your word processor.

While host blogs reserve the final editorial privileges, they are not your editor. It’s your responsibility to submit error-free content.

Include Supporting Documents

Remember those guest post guidelines? They probably gave you directions on what photo size and file type they require. In addition, they may instruct you to send a head shot, author bio, or social media links.

Be sure to review that and send these to the blogger alongside your completed guest blog. Literally, you are not giving the blogger any reason to reject—or ignore—your content.

Get Social!

When you submit your content, also offer to “get social.” You can use whatever wording you want, but an offer to share on your social media is a strategic move.

First, it’s a gentle way to ask when the blogger will publish your content. If I have established a good rapport and the blogger is friendly, I usually try to say something cute, “If you can tell me the scheduled publication date, I’ll channel my social media genie on that same day.”  If the blogger is all business, I tone that down to professional language.

Second, if a week or so passes and you’ve had no response, it gives you a reason to check back that sounds like you’re trying to help the blogger reach a wider audience. A nice reminder email saying, “I wanted to make sure that our social media manager doesn’t miss syncing up with my guest post.” 

Thank You Email

After the blogger publishes your guest post, fire off a quick two sentence thank you email. “Thanks for allowing me to contribute a guest post. It looks great!” That’s sufficient. Again, it shows that you’re a professional marketer and places you at a higher standard than the spammy companies who give guest posting a bad rap.

Final Thoughts

If you are lucky enough to find a host who will allow you a backlink to your own page in the body of the email, make sure that your website (or client’s website) is ready! Be sure that users who are interested can contact you for information or subscribe to your own blog. While the backlink might be the primary reason you are guest posting, don’t waste that traffic surge!

 

 Deborah Tayloe is a freelance writer and regular contributor for EmailMeForm. In addition to writing, she has firsthand experience in blogger outreach. Deborah resides in North Carolina with her husband and an energetic toy fox terrier.