Client Video: Arts Council of Greater Lansing – 517 ARTsearch

In this video we created for the Arts Council of Greater Lansing, we highlighted a new mobile app that they launched in conjunction with Message Makers. The App turns your daily walking experience into an art-filled adventure, leading you to area public art and arts organizations. Find all the art near you as well as information about the artists and more. The 517 ARTsearch highlights the rich creative and cultural landscape of Greater Lansing and helps users discover all the region has to offer in arts & culture.


Guest Post: 10 Ways to Increase Empathy in the Workplace

Empathy is the ability to understand the feelings and vulnerabilities of those around you. Having a strong standing team that is able to notice when someone may need help, or have a good sense of direction when navigating a tough conversation is key. As your small business starts to expand and more team members start joining your team, exercising this skill is crucial.

Whether you are putting your time and energy towards building a more positive working environment this year, or you’re wanting to grow your client list, empathy is a great place to start. Research shows that over 60% of employees would take a pay decrease to work on an empathetic team—proving that investing in your employee’s well-being should be a top priority for industry leaders.

On the flip side of this, showing empathy for your employees doesn’t just happen overnight. There are a few small changes to be made for a long term impact on your team.

Different Types of Empathy

Empathy has various different pros and cons when it comes to a work environment. There is such a thing as being too empathic, or not showing enough empathy. Educating your team about the different types of empathy and which to portray is a great starting point.

1.Cognitive Empathy

Also known as “perspective-taking,” this type of empathy focuses heavily on understanding one’s emotional state. This empathy type provides a comfortable and flexible company environment to help build your team’s ability, goals, and aspirations for growth.

2. Emotional Empathy

This type of empathy is also known as “effective” or “primitive” empathy as it triggers an emotional feeling on a deeper level, affecting one personally. For instance, if someone got in trouble for a project gone wrong, you might develop fear over losing your job or making the same mistake.

3. Compassionate Empathy

Compassionate empathy is the most actionable of all three. This involves seeing someone go through pain, experiencing it emotionally yourself, resulting in an instant desire to help. For instance, say an account executive isn’t meeting their goals that month and have been put on a performance plan. Compassionate workers will do everything in their power to help direct prospects to that team member, schedule additional educational meetings, or give sales directly to them.

Increasing empathy on your team can have a positive impact on your team’s productivity, in turn, optimize your initial salary investment on your employees. Show your team you care this year with Fundera’s roadmap to practicing proper empathy in your workplace.

10 Ways to Increase Empathy in the Workplace

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Meredith Wood Vice President and Founding Editor at Fundera, Meredith Wood is the founding editor of the Fundera Ledger and a vice president at Fundera. She launched the Fundera Ledger in 2014 and has specialized in financial advice for small business owners for almost a decade. Meredith is frequently sought out for her expertise in small business lending. She is a monthly columnist for AllBusiness, and her advice has appeared in the SBA, SCORE, Yahoo, Amex OPEN Forum, Fox Business, American Banker, Small Business Trends, MyCorporation, Small Biz Daily, StartupNation, and more. Email: meredith@fundera.com.

Guest Post: Ready for Growth? 4 Ways to Expand Your Business Marketing Efforts

Finding new avenues for marketing your goods and services is certainly one way to go about expanding your marketing outreach, but have you considered actually offering a greater diversity of goods and services? For as simple as this marketing strategy sounds in theory, understanding your customers at a deep enough level to know what they’ll want in the future can be challenging to say the least.

Conduct Market Research

You might have been able to see where this was going: to be more sure-footed about whatever marketing direction you take next, consider doing market research. Market research is all about uncovering more information on what your customers’ preferences and their needs. Sometimes only market research can uncover what customers truly want since the product that will fulfill their future needs hasn’t been invented yet!

Tap Existing Customers

You shouldn’t feel bashful about asking your current customers what they like about your current lineup of products and services in order to inform tomorrow’s product lineup and marketing outreach. It’s much more economical to sell trusted and newer products to current customers than go through the ordeal of wrangling new customers into the fold. In other words, marketing to current customers can have a much higher return on investment for your company.

The good news is that you’ve already established rapport with these customers and know a lot of information demographically about them. They might even be willing to share with you what they’re looking for out of your company!

Embrace New Marketing Technologies

The internet is a veritable treasure trove when it comes to expanding our marketing outreach. Between paid-per-click advertising, search engine optimization, and email marketing campaigns the only limitation is the depth of information that you have on your prospects and customers and your willingness to experiment.

You might also want to explore local search engine optimization and app development services in order to capitalize on the fact that your customers are largely online in terms of exploring your product lineup, connecting on social media, setting up appointments, and making online purchases.

Expand into Fresh Markets

The great thing about marketing in new territories is that you don’t necessarily have to open another brick-and-mortar location to be effective. You can use search engine optimization and social media marketing to your advantage and tailor your marketing to a brand-new demographic of customers. Fresh segments, niches, and locations can be extremely exciting. It’s all about bringing more customers into the fold.



Emma Sturgis

Emma is a freelance writer based out of Boston, MA. She writes most often on health and education. When not writing, she enjoys reading and watching film noir. Say hi on Twitter @EmmaSturgis2