Finding new avenues for marketing your goods and services is certainly one way to go about expanding your marketing outreach, but have you considered actually offering a greater diversity of goods and services? For as simple as this marketing strategy sounds in theory, understanding your customers at a deep enough level to know what they’ll want in the future can be challenging to say the least.
Conduct Market Research
You might have been able to see where this was going: to be more sure-footed about whatever marketing direction you take next, consider doing market research. Market research is all about uncovering more information on what your customers’ preferences and their needs. Sometimes only market research can uncover what customers truly want since the product that will fulfill their future needs hasn’t been invented yet!
Tap Existing Customers
You shouldn’t feel bashful about asking your current customers what they like about your current lineup of products and services in order to inform tomorrow’s product lineup and marketing outreach. It’s much more economical to sell trusted and newer products to current customers than go through the ordeal of wrangling new customers into the fold. In other words, marketing to current customers can have a much higher return on investment for your company.
The good news is that you’ve already established rapport with these customers and know a lot of information demographically about them. They might even be willing to share with you what they’re looking for out of your company!
Embrace New Marketing Technologies
The internet is a veritable treasure trove when it comes to expanding our marketing outreach. Between paid-per-click advertising, search engine optimization, and email marketing campaigns the only limitation is the depth of information that you have on your prospects and customers and your willingness to experiment.
You might also want to explore local search engine optimization and app development services in order to capitalize on the fact that your customers are largely online in terms of exploring your product lineup, connecting on social media, setting up appointments, and making online purchases.
Expand into Fresh Markets
The great thing about marketing in new territories is that you don’t necessarily have to open another brick-and-mortar location to be effective. You can use search engine optimization and social media marketing to your advantage and tailor your marketing to a brand-new demographic of customers. Fresh segments, niches, and locations can be extremely exciting. It’s all about bringing more customers into the fold.
Emma is a freelance writer based out of Boston, MA. She writes most often on health and education. When not writing, she enjoys reading and watching film noir. Say hi on Twitter @EmmaSturgis2