The 21st century; what are a profitable market! The millennials represent a significant opportunity for marketers.
However, the millennial market is hard to connect with. As opposed to the traditional market, the millennial market is dominated by changed buying habits.
To sway up this difficult crowd, we have compiled some marketing tips essential to win over the millennials.
1. Make use of Instagram
Instagram is a marketing tool which has magically evolved in the 21st century. The millennials have embraced it as one of the greatest e-commerce platforms.
Recently, this platform has massively grown to offer big marketing force to current the generation.
For those companies who want to connect with this generation, media presence is the badge of acceptance. Instagram offers brand education, awareness and purchase options for the current market.
2. Optimize your social media content
Companies who want to win over millennials mostly connect with them via social media. This strategy is made more effective by the use of SEO. Optimizing your content is critical, as this will give it the opportunity to draw massive traffic. Short brief optimized pieces tend to well in attracting traffic.
3. Focus on customer reviews
The millennial is a crowd that would read up to ten reviews before settling on your brand. Online reviews not only influence buyers but also make your content rank high in Google search engines. If you want to convince the millennial, you have to get the best positive reviews-through offering best services.
To leverage this, you will have to solicit feedback. Ensure that you ask for reviews from your customers. Additionally, ensure that you respond to both positive and negative reviews. Even negative reviews? Yes. Simple follow-up or acknowledging the feedback helps you make the millennials feel heard, humanizing your brand and building trust for your business.
What about negative reviews?
Wow! As cynical as it sounds, a negative review offers a big selling opportunity. You know, people like negative comments. When they converge to react to the review, ensure that you humbly respond to the review, but focus on the catch- selling your brand.
4. Appeal to their values
Millennial purchasing habits come aligned with their social identity and their memorable experiences. This means that brands that appeal to their values will definitely go on top. Why? Well, it serves their appetite.
5. Use their insight to innovate the product
For marketers who want to connect with millennials, they have to investigate their lifestyle, interests, and passions. On determining what’s important to them, and probably their unmet need, the marketers should then try to use their findings into designing their products.
6. Don’t sell the product, but the purpose
The past generation looks into the features of a product. The current market space looks into the “WHY.” What’s your why? What difference does your product bring to the generation? Let your purpose be on the lead.
This trick gets hold of this generation real quick. You need just to spell out your purpose. Talk of solutions that you can offer as a marketer. (They can’t buy the solution without purchasing the product).
7. Make use of posters
Advertising through posters can easily provide the information required about the brand’s awareness. A poster features images, visual design, colors and the copy.
Posters come in a wide range of shapes and sizes. You may design your poster in different standard poster dimensions, according to your purpose.
Here are 3 tips for designing the right poster;
Ø Imagine your purpose for the product and design it with the right intent.
Ø Is your brand loud or understated? You should use the right mix of elements to reflect your brand.
Ø Find the right printer, the one who will allow you to design the poster on their platform. In case you’re design savvy, you can take your ready design to a printer.
8. Authenticity
To win the millennial market, you need a brand similar to a human face. The millennial market can distinguish between the real talk from mere Ads. You should, therefore, focus on giving practical, actionable tips. Make their shopping experience as personalized as it can be, and award yourself with a flourishing business.