Improving your website is something that should always be on your mind. As society changes, you need to adapt to ensure that your bounce rate doesn’t go up. One thing that you may not have tried yet is to add a brand story to your website. Here are some great reasons you should consider doing so.

Websites Are Your First Contact Point

There’s no denying the fact that people are more likely to visit your website before they visit your store in person or even pick up the phone to call you. Websites are a way to gain a safe introduction to a company and determine if they fit one’s needs. Adding a brand story to your website allows you to extend the first contact point introduction and let potential customers know who you are and what you’re about.

It Makes You Seem Real

It’s so easy for people to picture companies as just big corporations that have no face. As you know, the truth is that every business has a person that started the story. Sharing your brand story can help people to see your business as a real living and breathing entity. When presenting your story, it’s all about doing it in an enlightening way. Check out some storybrand website examples to get an idea of what your presentation should look like.

People Are Attracted to Stories

It’s human nature to be attracted to stories. We’re worried about our own. We watch movies and shows all the time. It’s just natural to want to go through the ups and downs of a story. As with any good story, it needs to have key components and be engaging. Your story should include a problem, a hero, a quest, a call to fight, and a happy ending.

It Retains Visitors for Longer

We all know that keeping visitors on your site is a must to keep your bounce rate down. The higher your bounce rate gets, the lower your website appears in the search engines, and the fewer conversions you make. When you tell a brand story on your website, it draws people into staying on your site. They want to know the whole story and this, in turn, keeps your bounce rate low.

Adding a story to your brand makes a world of difference in how your website performs and how visitors connect with it. If you haven’t included one on your website yet, it’s time to get to it. And, remember that you’re better off hiring a storyteller to present your story than allowing your website SEO designing expert to handle the job.


Anica is a professional content and copywriter from San Francisco, California. She loves dogs, the ocean, and anything outdoor-related. She was raised in a big family, so she’s used to putting things to a vote. Also, cartwheels are her specialty. You can connect with Anica here.