Marketing commercial spaces today is hard given the competition and the diminishing number of available properties in the area. Checking online listings are now considered the most viable option with the technology of the present age as you can do and get almost everything with just one click of a button. Today, most potential property buyers also start the hunt by doing a search online.
How do you make the most of your time and your client’s time? Here is where we come in. Invest in Drone Photography and Videography.
If you want to pick the perfect drone for your budget and preferences, I recommend you try this drone searching tool.
Where you can filter some of the most popular drones by range, price, camera and so on.
If you want to get into the action and want a quick choice, just go with the Mavic Air from DJI, a very complete drone for a reasonable price, considering the amazing quality of video it takes.
Here are six ways on how drones can help your real estate business:
- Step up your game. Build your profile online by making an effort to stand out. Like we mentioned, competition is hard since most online listings generate the most leads. What will make your page better than the others? Something that they haven’t seen before. Take the time to produce aerial shots and video clips of properties you are selling so that people will be enticed to have a look. This is also helpful since most people appeal to pictures and videos nowadays rather than the boring narration of the listing.
- Get a better view of the property. With drone shots, you can give your potential clients a full and better view of the property you’re selling. This works for perfectly huge houses and vast lands and estates. Not only will you give them a view of their potential land, but also give them a preview of what is in the perimeter.
- Easy on the budget photography. Aerial photography and videography used to be limited and expensive. With the arrival of drones, these have been made way cheaper and easier. You yourself can do it or you can have a licensed drone pilot to do it for you. It may cost you upfront but the return will be worth it.
- Take it personal. Drone photography and videography gives a personal touch when it comes to presenting your property to your potential clients. Give them a reason to stay on your page for a longer time browsing on the photos and videos that make them feel like they’re there.
- Give them a remote viewing and tour. Real estate agents are almost always on the go, but when a potential client asks about a property, it is imperative that you make the time to cater to them. With a ready profile of beautiful aerial photographs and video clips, you will be able to save not only each other’s time but also save on travel expenses among others.
- Drones are the future of Real Estate marketing. Before we had to make do with what we have. Long drives and limited resources (aka blurry and inaccurate GPS satellite photos), but now as drones come into business, everything will be as clear as a summer’s day.
These venture sure sounds exciting and fun but here are additional tips before we proceed, to avoid unnecessary fuss and possible lawsuits (yikes).
- Ask for permission from the neighborhood first. While drones can be stable in flight, possible crashing can still occur due to several unforeseen circumstances. In line with this, it is better to as for permission first and let the people around you know about your project. Avoid crashing into private property, or worse into people!
- Trust a professional. Make sure your drone pilot is licensed to fly (or just approved by the authorities). The Federal Aviation Administration back in August 2016 gave drone pilots some treat by loosening its restriction on the use of drones. Instead of getting a license form the FAA, you can just get a remote pilot certificate that costs about $150. Also, drones are now approved for commercial use.
- Get a permit. Like I said, if anything happens, just keep it handy. Present it to the authorities since different states have different set of rules and regulations when it comes to flying drones of properties.
With all these said and done, still, nothing beats seeing the property with your own eyes and getting a feel of it for yourself. Best consider these tips for reference and start growing your business today.