Running a business is no easy feat. From managing manpower, maintaining a budget, dealing with deadlines, and everything else that comes with running a business, things can easily become overwhelming. That’s why it’s important for businesses to take advantage of any tool that will streamline their business processes and increase opportunities.

The Top Tools for Today’s Businesses

The business world of today is all about tech. If your business isn’t making use of the top software and apps, you’re losing time and money. Take a look at the following 10 tools that your business should start using right away.

1. Google Analytics

With Google Analytics, business can determine where their traffic is coming from, the demographics of your audience, as well as other important metrics you need to calculate. Use this tool to see statistics on your key numbers, traffic drivers, and other analytic broken down by day, week, month, and year.

2. Dynamic Inventory

Businesses that find themselves wasting time trying to keep track of their inventory are in need of an inventory management system. Dynamic Inventory is an inventory software that allows businesses to flexibly and simply manage their inventory.With this software, companies have an affordable solution for managing products, purchases, sales, inventory, and vendors.

3. Odesk

Now more than ever, businesses are turning to freelancers to meet their business needs. With Odesk and hire a freelancer for a project or you can hire someone on for a long time role working as a contractor.  Odesk has professional freelancers that have experience in every industry. With Odesk, businesses have the ease of outsourcing their business needs from the comfort of their own office. Similarly, Odesk makes it simple to pay freelancers, eliminating the hassle of regular payroll or any bank paperwork.

4. OmniFocus

Many startups and small businesses face the challenging aspect of organizing their business so it runs smoothly. OmniFocus is designed to help businesses create a better work/life balance. OmniFocus collects your data like to do lists, notes, and any impending projects. The software then starts to organize the best information, helping you reach your goals in a more timely and focused fashion. With OmniFocus, date will be saved on their cloud server, allowing you to access it at any point in time from any location.

5. MailChimp

MailChimp is an integral tool for businesses to spread the word about updates, new product launches, or to reach out to customers for their thoughts. With MailChimp, businesses can create email newsletters that will then be distributed to their current list of contacts. With it’s easy to use interface, businesses can create simple yet aesthetically pleasing E-blasts. These E-blasts play a significant role in sending large amounts of traffic to business’ sites, social media, and brick-and-mortar storefronts.

6. Square

The small credit card reader that is Square attaches to any tablet or smartphone and is great for handling transactions on the go. Small businesses and entrepreneurs that are based online benefit the most from Square. Instead of missing out on business due to a lack of a credit card machine, Square allows tech-savvy businesses the ability to cash in.

7. HootSuite

Businesses that are looking to improve their presence on social media are turning to HootSuite to stay on track. Instead of juggling these platforms and content creation by themselves, businesses use HootSuite to streamline every social media platform they use. With Hootsuite, business owners can schedule all of

their posts between every platform, allowing them to effectively plan their social media campaign within one app.

8. Unitrends

Disasters happen, especially in this digital age. Instead of falling prey to a ransomware attack, deleted files or the havoc a natural disaster may cause, businesses should turn to ensure their business and data are safe. Unitrends offers sophisticated data recovery software and business continuity solutions that allow companies to put together an effective disaster recovery plan.

9. LastPass

LastPass is this generation’s solution to the problem of confidentially storing and sharing passwords. With all of the security breaches and information hacks, businesses must make confidentiality a priority. That’s where LastPass comes in. With LastPass, businesses can enjoy a seamless Internet experience by syncing all of their passwords to their LastPass password. Once logged into LastPass, you’ll have access to your emails, servers, websites, and more.

10. WordPress

While many people may debate the popularity of blogging in today’s world, businesses looking to drive traffic to their sites know how important blogging is. With WordPress, businesses can easily tie their blog to their website or make their blog their main site. Offering millions of templates, personalized plugins, and visual flexibility, WordPress is a leader in the blogging world for a reason.

Frequent blogging is a huge benefit to businesses. With well-written articles, businesses can establish themselves as an authority in their industry. Moreover, with blog posts designed for SEO, businesses can drive users using search engines to their websites.

Whether you have a small business or a successful company, it pays to use some of the best business tools on the market today. Be sure to try a few of these suggestions if you’re looking for ways to reach more people, boost your productivity or build a better business overall.


Susan Ranford is an expert on career coaching, business advice, and workplace rights. She has written for New York Jobs, IAmWire, and ZipJob. In her blogging and writing, she seeks to shed light on issues related to employment, business, and finance to help others understand different industries and find the right job fit for them –