A Okemos, Michigan native, Lauren Long established her retail career at 16 when she became a bridal consultant selling gowns and bridesmaids dresses to women of Greater Lansing. After graduating MSU with a BS in Merchandising Management, she moved to Florida and South Carolina where she continued to hone her skills in management, purchasing and sales.

In November of 2012, Lauren opened Curvaceous Lingerie as a mini-boutique inside The Wedding Bell bridal salon in Okemos. A year and half later Curvaceous moved to their current location in Old Town Lansing, where Lauren and the business continues to grow and thrive, and aim to be a positive voice for all women of every shape and size.

Lauren lives on the northwest side of Lansing these days and enjoys gardening, playing with her animals, and throwing back a good craft beer with her boyfriend, Jason.