Startup Grind Lansing
Guest Post: What Is Bootstrapping? How to Tell If It’s Right for Your Small Business
If you have heard of a new startup business, you most likely already know what bootstrapping a business means. Bootstrapping entails contributing your own personal savings, or those of your loved ones, into your startup in hopes for success to reinvest back into your business operations. (more…)
Client Video: mConnexions – PuroClean
In this video, we partnered with mConnexions to produce a testimonial video for PuroClean of mid-Michigan. They go through the steps of how they helped a local client with eliminating cigarette odor out of the house.
For more on mConnexions: https://mconnexions.com/
For more on PuroClean: https://www.puroclean.com/ph-mi
Guest Post: Business Backbone: 4 Essentials Every One of Your Locations Needs
There are lots of different things that can be essential in the running of your business. What this entails will depend on your specific industry and the products and services that you offer. Here are some of the more basic things that are critical when you’re in the manufacturing industry. (more…)
Guest Post: Selecting the Most Effective Marketing Channels and Methods for Your Business
One would assume that having access to a whole range of different channels makes it easier for businesses to market themselves and engage with their target audiences properly. Alas, having more options is often more confusing and more challenging to navigate than having a select few choices at your disposal. Use too many different channels and you risk diffusing your brand in front of fewer people due to limited resources. Limiting yourself to a few channels can also mean a disaster for your marketing efforts, since people do consume various media outlets regularly.
Striking the right balance and placing your brand on the right channels can make all the difference when the time comes to impress your audience and communicate with them effectively. Depending on your budget, your resources, and of course, your audience, you will be able to limit your marketing efforts to a select few channels that will bring you the best results. Here are a few of today’s most popular and widely used marketing channels and methods to consider. (more…)
New Video: Ingham County Health Department – Keeping Teeth Healthy
In this second video in the three part series on healthy dental practices, Dr. Stephen Pittel talks about how to keep a child’s teeth healthy and what are some things to think about when you are taking care of the teeth of your little.
For more information: http://hd.ingham.org/
#BetterCallPaul – A Conversation With Fall Intern Erickson Hufnagel
In this episode of #BetterCallPaul, Paul has a sit down interview with the other intern for the fall, Erickson Hufnagel. The talk revolves around Erickson’s goals after UnoDeuce, what he learned and his greatest takeaway. If you are interested in becoming an intern with UnoDeuce,. contact Paul at pauls@unodeuce.com
Guest Post: How to Set up a Sales Booth to Attract New Customers
A good sales booth can be an incredible marketing tool – that is, at least, if you set it up correctly. Poorly planned-out booths are distressingly common and they’re also huge wastes of both your time and money. If you want to get the most out of your investment, you’ll definitely want to consider the following advice when you set up your next booth. (more…)
Guest Post: 5 Ways to Build a Loyal Customer Following
No matter how big or small your business is, it won’t survive without customer loyalty. One study shows that the average repeat customer spends 67% more than the average new customer. Moreover, the cost of acquiring new clients is way higher than retaining cold ones.
By investing your time, money, and efforts into customer loyalty strategies, you will make sure that your business achieves steady, cost-effective growth. Here are a couple of tried and true ways that can help you achieve that. (more…)
New Video: Shoemaker Medical – An Introduction
In this video we meet Maya Shoemaker, of Shoemaker Medical. She is professional animator and illustrator based in Dewitt, Michigan.
For more information please go to: http://www.shoemakermedical.com/