podcasting

One would assume that having access to a whole range of different channels makes it easier for businesses to market themselves and engage with their target audiences properly. Alas, having more options is often more confusing and more challenging to navigate than having a select few choices at your disposal. Use too many different channels and you risk diffusing your brand in front of fewer people due to limited resources. Limiting yourself to a few channels can also mean a disaster for your marketing efforts, since people do consume various media outlets regularly.

Striking the right balance and placing your brand on the right channels can make all the difference when the time comes to impress your audience and communicate with them effectively. Depending on your budget, your resources, and of course, your audience, you will be able to limit your marketing efforts to a select few channels that will bring you the best results. Here are a few of today’s most popular and widely used marketing channels and methods to consider. (more…)