A good sales booth can be an incredible marketing tool – that is, at least, if you set it up correctly. Poorly planned-out booths are distressingly common and they’re also huge wastes of both your time and money. If you want to get the most out of your investment, you’ll definitely want to consider the following advice when you set up your next booth.

Hand Out Something

People are naturally inclined to want to listen to you if you give them something. Even if all you hand over is a pamphlet, you are engaging your potential customers’ innate desire to reciprocate. While creating a small pamphlet may not be a huge investment on your part, it can both pique the curiosity of those who walk by your booth and gives them a good reason to engage with you. You’d be amazed by what will happen when you start handing things out to those who walk by.

Have a Banner

If your booth is set up in an area with multiple booths, you’re always going to be fighting for eyes. As such, a banner can be one of the most important tools that you bring with you. Retractable banners that advertise your company’s name, your products, or even your logo can help your booth to stand out from the rest of the crowd, drawing more eyes to you and your business. A good banner is the visual equivalent to having a PA system that announces your business’ presence on the floor.

Keep Standing

Generally speaking, people tend to avoid interacting with those who look like they don’t want to engage. If the people manning your booth are sitting down, they look less approachable and many people will start looking elsewhere for interactions. The best way to increase the overall level of customer interaction at your booth is to ensure that someone is always on their feet. Have someone standing up, walking around the table and looking like they’re interested – you’ll bring in more customers than if you were just sitting around.

Get a Display

Many potential customers won’t talk to you until they have an idea of what you’re all about. Adding a display to your booth is a good way to communicate information without taking up too much real estate. You can choose to highlight a product, the history of your company, or just what you do – as long as you provide data, you’re giving people a reason to stop by.

If you’re going to have a booth, make sure that you do it the right way. Invest in the right signage, displays, and pamphlets to engage your customers and make sure that you have engaging employees manning the booth. With the right set-up, your booths can be an important part of your marketing plan.

meghan belnap

Meghan Belnap is a freelance writer who enjoys spending time with her family. She loves being in the outdoors and exploring new opportunities whenever they arise. Meghan finds happiness in researching new topics that help to expand her horizons. You can often find her buried in a good book or out looking for an adventure. You can connect with her on Facebook right here and Twitter right here.