small business Archives - Uno Deuce Multimedia

GUEST POST: How To Improve Your Small Business On TikTok: 7 Surefire Content Ideas That Work

TikTok is the best place for amusement and relaxation. There are 500 million active users monthly worldwide and 50 million active users daily. It is the fast-growing social media stage. Using this stage, people can create and upload videos. It is an excellent source of entertainment. Don’t think that TikTok is only for teenagers. Many business persons step into TikTok to enhance their business in many ways. It is the right platform for small marketers to introduce your business in front of a vast audience. It helps to spread your brand awareness to the right targeted audience in an engaging method.

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CLIENT VIDEO: The Dress Shop Website Banner Video

In this collaboration with mConnexions, the first part of the project with The Dress Shop was to develop a montage for their website and Facebook Pages.
For more info on The Dress Shop: https://tdsbridal.com/
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Every organization has a story. Do you have the right storyteller?

UnoDeuce Is a full service video production facility based in Lansing Michigan that specializes in creative visual storytelling. We use video to highlight organizations that are making positive impacts on their community.

Community focused and pro-Michigan, allow our nationally recognized style showcase how your organization is different!

UnoDeuce Multimedia. One Company. Twice the Possibilities.

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Guest Post: How to Streamline Payment Processing for Your Business

Streamlining the payment process is a part of ensuring that your business offers excellent customer service. You don’t want the process to be confusing or time consuming. Here are some of the areas in which you’ll want to focus your efforts.

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Guest Post: Starting Your Own Business? 4 Legal Matters Before You Open Your Doors

It can often feel like there is an overwhelming number of things to get done when you first start your own business. While there are certainly some very major tasks to accomplish, you cannot forget about your legal responsibilities. Below are four legal matters you need to take care of before you open your doors. (more…)

Guest Post: 5 Ways to Build a Loyal Customer Following

No matter how big or small your business is, it won’t survive without customer loyalty. One study shows that the average repeat customer spends 67% more than the average new customer. Moreover, the cost of acquiring new clients is way higher than retaining cold ones.

By investing your time, money, and efforts into customer loyalty strategies, you will make sure that your business achieves steady, cost-effective growth. Here are a couple of tried and true ways that can help you achieve that. (more…)

New Video: Triterra – Celebrating 10 Years

In this video, we celebrate Triterra and all of their success as they reach the 10 year milestone. We hear not only from the owners but also their clients who have had a wonderful experience with this community minded company.

For more information: http://triterra.us/

Guest Post: 4 Cybersecurity Myths Your Business Might Have Fallen For

The world of cybersecurity is new for many business owners. Without understanding how it all works, it can be very easy to fall for some of the most common myths thrown around about how cybersecurity works. Here are four myths that your business may have fallen for which you should remedy as soon as possible.

A Strong Password Will Protect Your Business

Just because you set password requirements to make it hard to guess, that’s not the only form of login authentication that you need. Rather, you should be utilizing two-factor authentication alongside data monitoring. This will ensure that if hackers can get through the initial password login, they can still be stopped by the second authentication step.

Only Specific Industries Get Targeted By Hackers

While IT companies do tend to target select industries when it comes to their services, it’s important to note that all industries can be targeted. As long as you have some sort of sensitive data, hackers are willing to breach your system. This could be sensitive data about your customers or your business itself.

Anti-Virus Software Is Enough to Keep Out Intruders

This is one of the biggest cybersecurity myths that is out there. While anti-virus software programs are a necessity for business owners, they’re one part of the entire cybersecurity strategy. Your business will need multiple tools to protect against online intruders. Don’t just purchase anti-virus software and assume that you’re fully protected from hackers. That’s simply not the case at all.

Small Businesses Aren’t Targets for Hackers

There are many fish in the sea and it’s easiest to go for the big ones instead of chasing the small ones. That is what we’ve all been mistakenly told when it comes to cybersecurity. This just isn’t the case. Rather, small businesses made up over half the data breaches for businesses last year. Hackers know that small business owners don’t typically take the security measures that big businesses do. Therefore, they know that they can breach small businesses with ease as compared to large businesses.

There are a lot of myths flying around when it comes to the concept of cybersecurity. Understanding what these myths are and what the facts actually are about cybersecurity, you can get a better idea of what your business needs to be better protected in the future. You should enlist the help of a professional IT consultant when it comes to understanding the truth about cybersecurity.

Anica is a professional content and copywriter from San Francisco, California. She loves dogs, the ocean, and anything outdoor-related. She was raised in a big family, so she’s used to putting things to a vote. Also, cartwheels are her specialty. You can connect with Anica here. https://plus.google.com/u/0/110201410531526652293

Guest Post: 4 Signs Your Office Building Isn’t the Right Fit for Your Company

The office building in which your company is located says a lot about your business. If the space isn’t right for you, though, you’ll lose more than a sense of comfort. Below are four signs that your office building isn’t quite right for your company.

Constant Work-Arounds

There are certain issues that plague offices, most of which become part of the daily life of the employees. If you notice that your employees are constantly having to work around the faults of your building, though, that’s not a good sign. If employees know the bathrooms back-up, that they can’t use two microwaves at one time, or that the heating only works on the north side of the building, for example, there’s a chance that there’s something very wrong with your current space.

A Lack of Space

Your office building may have been right for your company a few years ago, but now it’s getting a little too crowded. When you do building and construction research, you need to ensure that you’re planning for your future needs and not just those of today. When you start to notice that you’re running out of space for new employees or that you never have enough conference rooms for all your meetings, it might be time to move.

Client Reactions

The way your clients react to your space might show you that your building isn’t right for you. If your clients never want to meet you at your office or if they express surprise that your company operates out a specific space, you’re experiencing an issue that’s causing you to lose potential profits. You need to ensure that your space represents your company in the way you want it represented.

Restrictive Rules

Finally, restrictive rules on how your business can operate can often be a sign that you’re in the wrong place. If you can’t make use of all of your space, if you aren’t able to secure adequate parking for special events, or if you have to follow specific rules that stop your business from operating efficiently, moving makes sense. Restrictions, whether from a landlord or from your community, can have a huge impact on the utility of your space and thus must be examined to determine if they’re worth dealing with.

Your office building should help and not hinder your business. If it’s causing you problems, it may be time to move. Remember, your location can have a huge impact on your business so make sure that your location is the right one.

Anica is a professional content and copywriter from San Francisco, California. She loves dogs, the ocean, and anything outdoor-related. She was raised in a big family, so she’s used to putting things to a vote. Also, cartwheels are her specialty. You can connect with Anica here.

https://plus.google.com/u/0/110201410531526652293

Guest Post: 2019 SEO Trends That Every Small Business Should Make Use Of

2019 will be the most significant year yet for search engine optimization (SEO). As in years past, SEO continues to serve as an invaluable stepping stone for small enterprises keen on competing with large corporations online on a near equal footing.

As part of their overarching digital marketing strategy, small companies need a coherent, consistent and well-thought-out SEO plan. Small enterprises must strive to appear in local search results. We are already halfway through 2019 but it’s not too late to take a look at the most popular SEO trends sweeping the market today.

1. Voice Search

Voice search is certainly not making its entry in 2019 but it hasn’t yet made as big an impact as one would expect it to. 2019 looks like the year that will start to change. Google’s speech recognition technology is fast approaching 100% accuracy and is the bedrock on which Google voice search is going to run on especially since mobile internet use is surpassing desktop use.

But what does voice search mean for SEO? Voice queries tend to use more complete sentences or conversational keywords as opposed to text search where users will simply type in the 2 or 3 most relevant keywords.

2. Content Matching User Intent

Someone wants to find information on a given subject. So they do a quick Google search and click on one of the websites that show up in the results. But it turns out that the content they find isn’t what they were looking for so they have to return to the search results and click on a different link.

Sometimes, this is because the keywords the person searched for weren’t the most relevant in the first place. Often though, it’s because a website’s content isn’t consistent with the keywords it’s optimized for. In 2019, small businesses are paying greater attention to how their content matches their keywords as a means of boosting user experience.

3. Rapid Delivery

There’s arguably never been a time in human history where customers have had higher expectations of businesses than they do today. Online users aren’t willing to wait even a couple of seconds longer than they expect to. One study found that 2 in 5 internet users will abandon a web page if it takes longer than 3 seconds to load.

Delivering content quickly has always been a big deal for SEO but 2019 is seeing the standards of rapid delivery rise even higher. Whether users are accessing it on a desktop computer or a smartphone, businesses must ensure their website loads in the shortest time possible. That may be achieved in multiple ways including getting rid of apps, plugins and elements you don’t need.

4. Social Presence

Social signals play a major role in SEO. A quick look at the top 10 most popular websites and mobile apps in the world shows why. Facebook is the largest social networking app and has more than 2 billion active users. WeChat, Instagram, WhatsApp and Messenger each have over a billion users. About a dozen other social apps have hundreds of millions of users.

With users spending ever more time on social media, small businesses can create active social media business pages and direct the traffic they receive on these pages onto their websites via inbound links. Social media marketing and optimization isn’t new but 2019 will see a clear distinction emerge between the small businesses that take social media seriously and those who are happy to just get by.

5. Longer Tail Keywords

If you search for the words ‘commercial bank’ or simply ‘bank’ on Google, the first page results will feature well-known local or international banking brands. Typically, large established businesses have huge marketing budgets and can afford to target generalized keywords.

Small businesses cannot compete on these keywords. They can however find opportunities for growth in more conversational long-tail keywords. So instead of ‘commercial bank’, something more local or niche like ‘sacramento small business banking’ would have less competition and still deliver relevant leads that have a higher likelihood of getting converted.

6. Online Reputation

For many people, the Internet is the first place they check when they are thinking of making a purchase. That is irrespective of whether they intend to make their purchase online or at a brick and mortar store. In this regard, making sure your website ranks highly on search results is important.

But this won’t matter if your business or product has a bad reputation. A good reputation all starts with having a good product. After that, keep an eye on customer complaints and seek to resolve them quickly and conclusively. Provide excellent service consistently as that’s what will keep your Google and Facebook reviews highly positive.

Ride these trends through 2019 and give your small business the edge over your competition.

Ashley Lipman is an award-winning writer who discovered her passion for providing knowledge to readers worldwide on topics closest to her heart – all things digital. Since her first high school award in Creative Writing, she continues to deliver awesome content through various niches touching the digital sphere.

New Video: A Fahrenheit Massage Story

Kristin is not your normal massage therapist. Her ability to know where your pain is and to focus on that area is an art. Also, her knowledge of how your body is responding to that pain and what to do between trips to see her. She is based in Lansing, MI and you can schedule some time with her on her website.

For more information: https://www.fahrenheitmassage.com