INNOVATE STATE: Pallavi Sharma | Burgess Institute for Entrepreneurship & Innovation, FY26

Pallavi Sharma is the Founder and Chief Marketing Officer of witOmni AI Marketing, a pioneering firm that helps businesses transform their go-to-market strategies through artificial intelligence. With over two decades of experience leading marketing and brand strategy at global companies such as GE and HP, she brings a deep understanding of how innovation and technology intersect with business growth.
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The Burgess Institute for Entrepreneurship & Innovation at Michigan State University empowers students to lead lives of impact through entrepreneurship. With an education-first approach, we equip Spartans with the mindset, experience, and community they need to create meaningful change.​