In a business environment that’s increasingly crowded, marketing can make all the difference between failure and success. While most business owners already understand the value of marketing, many fail to fully embrace the plethora of marketing strategies they could be using. Here are four unique ways to market your business that will help raise your sales and revenues while attracting more customers.
Run a Social Media Giveaway
Giving away a product you’re trying to sell may seem ridiculous, but it’s actually one of the most effective strategies for rapidly expanding your reach on social media platforms. Offer to give away one free product to an audience member who shares your content with others. This will encourage your existing audience members to promote your business to their friends, allowing your pool of prospective customers to grow rapidly.
Use YouTube Micro-Influencers
Influencer marketing is one of the most effective marketing strategies out there at the moment, but not every business can afford to promote through a celebrity influencer. This is where micro-influencers come into play. These are content creators with 10,000 or fewer followers. While you won’t reach as wide an audience, micro-influencers are reasonably priced and typically have very engaged audiences. YouTube is usually the best platform for micro-influencer marketing, but feel free to experiment on other sites as well.
Create Useful Infographics
Infographics are uniquely effective at conveying lots of information in a simple, understandable format. They can be especially useful in briefly explaining to a potential customer how your product or service solves a given problem. Consider having a digital marketing agency create an infographic explaining the benefits of your business and posting it on social media and your website.
Market With Car Wraps
Although online advertising is usually the most effective these days, there are still opportunities to promote your business in the real world that offer a decent return on investment. One method you might consider using is marketing your business with an advertising wrap on your personal vehicle. You can also pay other people to put wraps on their cars. This method works very well if you have a local brick-and-mortar business, since it will ensure that only people in your area see your advertisements.
By using these and other innovative marketing methods, you can improve your advertising and grow your business. Every business is different, so be sure to select the methods that are best suited to your business model and brand.
Anica is a professional content and copywriter from San Francisco, California. She loves dogs, the ocean, and anything outdoor-related. She was raised in a big family, so she’s used to putting things to a vote. Also, cartwheels are her specialty. You can connect with Anica here: