If you are in business and want to start selling on Amazon, the very first fundamental task to complete will be to align your customer with your product. Most of the time we would refer to this as being keyword research. However more appropriately we will refer to it as aligning searcher intent with products. If you have a great product that solves an issue no matter how small, the end result should be a satisfied customer. It seems simple to align the right customer with the right product however it takes a lot of effort and is incredibly important. Many times we see a company have a great product but they are simply targeting the wrong market.
As Amazon is so big we of course see a lot of customers finding the correct products. We also see the converse of this happening. This is why finding out what your own personalized image should be for the customers that are looking for your product. Think about the customers themselves. What would they choose to enter when thinking about what search terms they would use when looking for a product?. Your keyword research effectiveness is determined also by how well you adapt to the change in market conditions. Products may start to appear in different search terms so you need to be on top of the change rather than be reacting to it.
Ask yourself what the searchers intent would be when searching for specific terms. Are these terms used by mostly window shoppers?. It is going to be important to begin split testing your keywords and develope ways to record conversions based on changing things such as images and page titles, bullet points etc. Target the correct words without being too broad. Segmenting customers in Amazon is very important. We want to have all the most widely used and direct keywords as possible, but not if we are going to end up losing ranking later on down the line. The tactic used by a lot of people these days is to keyword stuff your titles and bullet points as possible. This can be a fair tactic however only if you want to reach a broad spectrum of customers. If you have a very specific target audience you want to make sure that other audiences are not being included in the descriptions.
Once you are finished doing your keyword research you will now need to move on to your product listing optimization. Starting with an analysis of your competition you’ll want to basically take some of the same steps as your competition. Looking at keywords, body of content, features and special extras of your most profitable of competitors you will see what you need to replicate. This method is utilized by business to business Amazon marketing companies and independent Amazon startups . You are essentially cutting the queue when you copy the biggest competitors techniques as they have already been split tested and key word researched. Repeat these techniques of their core concepts and you can profit in the same way.
To increase your organic rankings and take a foothold in the niche you need to see what your competitor is doing and do it better. Ofcourse looking at what keywords they have used and reverse engineering the steps they took is one way to do this. Another way is to look at the aspects of the ads themselves. Look at things such as relevance of search term, visibility of product and the conversion rate. Dissect what each section of the ad is doing. For example the product title plays a big role for search query relevance however pictures are what drive conversions.
Once you have selected your keywords and have started your Amazon marketing campaigns you will need to track the progress of your keyword rankings. The only way to do this is by using a good Amazon tracking tool. Be sure to read reviews and make sure that your Amazon tracking tool is a true means to measure rankings in Amazon. These tools are not always available when social media marketing which make its utility even more important. Being able to see how each keyword is ranked and how it has fluctuated over time will be essential. Your first priority should be to get your most important keywords to the first page of the search results. Once there you will see an increase in organic searches and conversions. If your product is quality then your brand will start to grow at the same time. Steps such as these are just a few of the many ways to create an Amazon marketing campaign. Starting simple and at the bottom is a great place to learn the best techniques ahead of time and implement them into the strategies need to make your business successful.
Trevor Leighy is an online writer and and digital marketing consultant. He found ways to optimise various social media marketing channels and enjoys creating new efficient systems of data extraction and analysis for larger companies. When not working online he likes tower defence based games and enjoys researching the latest trends in communication technology.