You know that getting new people to buy into your brand is what will make you grow. The hardest part is when your brand is just starting to get known. Once you get people on board, then your audience exponentially increases. Here are four great suggestions for getting people to buy into your brand.
When you’re an enterprise, may it be a business start-up or an established one, social media is one of the digital marketing tools that you shouldn’t overlook.
Social media pages on Facebook and Twitter can determine search ranking results, especially when search engines like Google find it significant enough to be high up on the search engine results pages (SERPs).
This can help increase traffic, engagement, and conversion rates for your business. In addition, social media presence can demonstrate brand power, credibility, and authority.
However, each platform works differently, making it additionally difficult for social media coordinators to what, when, and how to post content. These tips can help you come up with compelling content for these different social media sites. (more…)
To help your business prepare for what the new year might bring, we’ve put together a walk-through of some up-and-coming trends that you can expect to make a strong statement in 2019. From social media aesthetics and graphic design to writing and content curation to websites and project management, we’ve got the inside scoop to help you hit the ground running in the new year. (more…)
If you are in business and want to start selling on Amazon, the very first fundamental task to complete will be to align your customer with your product. Most of the time we would refer to this as being keyword research. However more appropriately we will refer to it as aligning searcher intent with products. If you have a great product that solves an issue no matter how small, the end result should be a satisfied customer. It seems simple to align the right customer with the right product however it takes a lot of effort and is incredibly important. Many times we see a company have a great product but they are simply targeting the wrong market.
As Amazon is so big we of course see a lot of customers finding the correct products. We also see the converse of this happening. This is why finding out what your 
own personalized image should be for the customers that are looking for your product. Think about the customers themselves. What would they choose to enter when thinking about what search terms they would use when looking for a product?. Your keyword research effectiveness is determined also by how well you adapt to the change in market conditions. Products may start to appear in different search terms so you need to be on top of the change rather than be reacting to it.
Ask yourself what the searchers intent would be when searching for specific terms. Are these terms used by mostly window shoppers?. It is going to be important to begin split testing your keywords and develope ways to record conversions based on changing things such as images and page titles, bullet points etc. Target the correct words without being too broad. Segmenting customers in Amazon is very important. We want to have all the most widely used and direct keywords as possible, but not if we are going to end up losing ranking later on down the line. The tactic used by a lot of people these days is to keyword stuff your titles and bullet points as possible. This can be a fair tactic however only if you want to reach a broad spectrum of customers. If you have a very specific target audience you want to make sure that other audiences are not being included in the descriptions.
Once you are finished doing your keyword research you will now need to move on to your product listing optimization. Starting with an analysis of your competition you’ll want to basically take some of the same steps as your competition. Looking at keywords, body of content, features and special extras of your most profitable of competitors you will see what you need to replicate. This method is utilized by business to business Amazon marketing companies and independent Amazon startups . You are essentially cutting the queue when you copy the biggest competitors techniques as they have already been split tested and key word researched. Repeat these techniques of their core concepts and you can profit in the same way.
To increase your organic rankings and take a foothold in the niche you need to see what your competitor is doing and do it better. Ofcourse looking at what keywords they have used and reverse engineering the steps they took is one way to do this. Another way is to look at the aspects of the ads themselves. Look at things such as relevance of search term, visibility of product and the conversion rate. Dissect what each section of the ad is doing. For example the product title plays a big role for search query relevance however pictures are what drive conversions.
Once you have selected your keywords and have started your Amazon marketing campaigns you will need to track the progress of your keyword rankings. The only way to do this is by using a good Amazon tracking tool. Be sure to read reviews and make sure that your Amazon tracking tool is a true means to measure rankings in Amazon. These tools are not always available when social media marketing which make its utility even more important. Being able to see how each keyword is ranked and how it has fluctuated over time will be essential. Your first priority should be to get your most important keywords to the first page of the search results. Once there you will see an increase in organic searches and conversions. If your product is quality then your brand will start to grow at the same time. Steps such as these are just a few of the many ways to create an Amazon marketing campaign. Starting simple and at the bottom is a great place to learn the best techniques ahead of time and implement them into the strategies need to make your business successful.
Trevor Leighy is an online writer and and digital marketing consultant. He found ways to optimise various social media marketing channels and enjoys creating new efficient systems of data extraction and analysis for larger companies. When not working online he likes tower defence based games and enjoys researching the latest trends in communication technology.
A business with good brand management strategy can take off way past its contemporaries and increase profits using social media marketing trends that match your audience and budget.
Most marketers will certainly focus on local targeting but they will affect your business either way. Here are some of the social media marketing trends that may come through in 2018!
Artificial Intelligence Dependency
While AI is not entirely new, its relevance in the social media marketing scene has steadily grown this year. In fact, 57% of social media marketers already use AI in their campaigns. It is set to exceed to grow tremendously in the next two years.
Live Video and Viewership Reach
The popularity of live videos on Facebook, Instagram and Snapchat will continue to soar in 2018. While it is not a new concept, it will grow exponentially and its usage in influencing and engagement reach will be significant next year. People love watching videos and that is a fact. 80% of the users like watching clips than reading a post. Facebook has also divulged that live videos get thrice more exposure than any other media in their platform.
Live videos can be used to provide a sneak peek for an event or a product reveal, do a sales pitch, introduce your followers to your clients or promote exclusive sales to your audience.
Mobile Video Consumption
The rise of video marketing was apparent in the past year but with its synergy with mobile technology, we will see the ascension of mobile video consumption. Thus, websites should be mobile-friendly. It is expected that mobile video consumption will increase by 25% so planning a revolutionary mobile video social media marketing strategy would be an awesome kickoff this year
Get ready for everything mobile as it is the most popular method to surf the internet. In 2017 alone, 70% of searches are done in mobile devices – it is expected that the remaining 30% will follow through.
Customer Experience Marketing / Reviews
Digital word of mouth and reviews of products and services will get its traction in 2018. The best part is there are various media platforms that can be used for these reviews. Focusing on customer experience is vital as it reflects the image of your company to your entire audience. It exposes the perception of the customers of your brand from the experience they had with you.
Loyal customers can be acquired if the primary focus on customer marketing experience is done. Maintaining good reputation in social media through positive reviews will surely give you the advantage over similar services and competitors with bad reviews.
Content Marketing Resurgence
In 2017, content marketing may have taken a step back but it is a social media marketing constant that will be there eternally. Quality content is important because 70% of the people said they would more likely be interested in a company learning about it from an article than just an ad.
2018 is the year to get even more creative with video content, graphics, and blog posts! Sell your business well with eye-candy content filled with quality information.
The Emergence of Voice Search
It is projected that in three year’s time, 50% of searches will be voice enabled. Voice search optimization tends to use long-tail keywords and conversational phrases that people are likely to blurt out. Content marketing will make it quicker and easier for voice search.
TV Advertising in a New Light
The rise of Netflix and Hulu have changed the way people watch shows. TV streaming produced shows have been winning awards and now people can watch with their mobile devices. There is more to come in 2018 now that Facebook, Youtube, and Amazon have their own TV series now. The future of TV advertising will also change as it migrates to the digital world.
Generation Z
Strategic social media will be the best chance to reach the target audience. With the changes in algorithms and updates in social media, businesses must be equipped with the weapons to fight for social presence.
Marketing in 2018 will center on the Generation Z. Get started now in order to stay on top. The foundations of your marketing in 2018 will be the pillars for the marketing you will do in the next two decades as one generation spans 20 years at least.
Brand Trust and Transparency
The name of the game in the coming years is genuine and sincerity. Transparency and trust are very important for consumers. Everyone reads reviews and they search your pages and profiles. The internet is a big stalking world where they would know everything they can possibly know before coming to your business.
People leave their feedback and the internet has caught up by adding extra verification layer. More and more methods to verify and prove transparency will open opportunities in 2018 and this will give you the chance to beef up your brand reputation. Always show human element that can easily relate your marketing methods to your audience.
Garret is the founder and CEO of Healthy Business Builder and through his company, remains dedicated as ever to use his training and real life business experience to meet his passion to see the business succeed through disciplined management, creative marketing and committed client service.
It takes time to utilize your social media marketing, and at the same time maintain your customer’s loyalty through your brand —especially when your company is young. In a recent study, Forbes found that 62% of millennials say that if a brand engages them on social networks, they are more likely to become a loyal customer. The number accumulated based on this study is on a leap; customers want your brand to connect with them with ease and through different social media platforms since most of your customers use social media daily.
Building and maintaining brand loyalty are one of the central themes of research for marketers for a very long time. Marketers have utilized various means to keep the loyalty of their customers. One of the new methods is social media marketing. Social media marketing has a significant impact on the technology of the generation today; it not only holds easy access of communication but, social media marketing can also help utilize the transaction between two parties in just a few clicks.
No one ever said mastering social media marketing was easy. Once you’ve entered this realm of social networking, many consumers expect an open line of communication — much like how users can reach friends, family members and other specific resources with a single message. Utilizing social media can help your company and brand to have a more precise definition and advocacy. This way, you will gain more leads through different social media platforms.
Utilize Your Social Media Marketing
Before you begin creating social media marketing campaigns, consider your business goals. Starting a social media marketing campaign without a social strategy in mind is like wandering around a forest without a map, you might have fun, but you’ll probably get lost. Having a concrete plan that will adapt to the credibility and advocacy of your brand will be readily seen by consumers that they could have access easily whenever in need. Here are some tips for you to consider how to utilize your social media marketing on brand loyalty:
Social media marketing not only increases brand recognition, and with utilizing your social media can make a huge difference in having an excellent communication towards consumer and the business or accumulates better performance with your website’s search engine ranking.
A well-engineered and content-wise social media page can lead more users to subscribe and tune in to your site without any hesitation. Social media marketing also enables you to differentiate between the accessible content and outdated content; you are also able to measure conversion through a myriad of promotions placed on your social media platforms. It is from such findings that you create the right channels for generating profits.
In creating brand loyalty, you must listen to customers, promote customer reviews, and think like your customers. Social media management tools make your social media marketing easier by allowing you to engage and connect with your followers right from your ho
mepage. As long as you stay active and committed to the community on your social media platforms, this will provide you with more exposure and develop the brand loyalty you need in the modern business world.
Dana Mia Kim is a former business consultant turned into an online marketer. She has worked with several industries such retail, hospitality and fitness companies which helped her to gain knowledge and experience in these fields.
Nearly everyone is active on social media since it’s an excellent platform for sharing whatever you want. However, posting for a business is an entirely different story such that you have an objective to reach out to your target market.
There are a lot of things to consider when publishing on social media. You should also understand the different platforms and learn more about your market so that you can attract the right audience at the right time and place.
However, the most important thing you need to concentrate on is to appeal to the emotions of your audience, as connecting with them can help influence them in positive ways.
Below is an infographic to guide you in creating compelling and engaging social media posts on the four most popular social media platforms particularly Facebook, Twitter, Instagram, and YouTube. From this infographic, you can learn about the tone you should use, what content to share, when to share it, and so on.
For each platform, there are ways in which you can maximize all the features that each one has to help you gain the attention of your target market.
Work on improving your social media posts by using this guide for your audience, as well as help your business grow.
Source Page: https://www.microcreatives.com/general/infographic-creating-social-media-posts/
Paula Arce
As she makes her way in the digital marketing world as a Content Specialist, she also makes sure that she’s updated with the latest memes and trends among other things. With her inner rapper, Paula pops those headphones in and listens to her R&B and Hip Hop playlist during her long rides to and from the South. She either gets herself a venti cup or two of her fave iced coffee or a cold bottle of beer on a random day. There’s nothing in between.
In the final edition in the series on Facebook Marketing for small business, Paul, Courtney and Rose talk about the pay to play factor. Do you have to shell out money to make your Facebook marketing effective?
—
► Subscribe to the #BetterCallPaul Channel Here:
http://bit.ly/2jbP69q
—
Paul has been a visual storyteller for as long as he can remember and decided to turn that into a career. He chose video as his medium and his award winning style has been seen nationally as well as praised locally. A self-proclaimed community proponent and pro-Michigan advocate, he owns and is creative video strategist for UnoDeuce Multimedia which is celebrating its 6th year in Lansing. Paul was just recently awarded the 2015 Entrepreneur Institute Micro-Entrepreneur of the Year.
Don’t forget to
—-
Thank you for watching this video. I hope that you keep up with the weekly videos I post on the channel, and just so we couldn’t keep this channel going without your support, so please comment, like and share.
—-
Also Subscribe to the main UnoDeuce YouTube Channel Here to see the client work we are putting out up to 3 times a week!
http://bit.ly/2jklgle
Follow Me Online Here:
Website: www.unodeuce.com
Facebook: https://www.facebook.com/paul.j.schmidt
Twitter: https://twitter.com/pauldeuce
Instagram: https://www.instagram.com/pauldeuce
Periscope: https://www.periscope.tv/pauldeuce
Please Subscribe to our Channel!
In part 3 of 4 on Facebook Marketing for Small business, our creative video strategist, Courtney Larvadain of Glow Social Media and Rose Tantrapohl of Moonsail North talk about the content to use and what to choose.
—
► Subscribe to the #BetterCallPaul Channel Here:
http://bit.ly/2jbP69q
—
Paul has been a visual storyteller for as long as he can remember and decided to turn that into a career. He chose video as his medium and his award winning style has been seen nationally as well as praised locally. A self-proclaimed community proponent and pro-Michigan advocate, he owns and is creative video strategist for UnoDeuce Multimedia which is celebrating its 6th year in Lansing. Paul was just recently awarded the 2015 Entrepreneur Institute Micro-Entrepreneur of the Year.
Don’t forget to
—-
Thank you for watching this video. I hope that you keep up with the weekly videos I post on the channel, and just so we couldn’t keep this channel going without your support, so please comment, like and share.
—-
Also Subscribe to the main UnoDeuce YouTube Channel Here to see the client work we are putting out up to 3 times a week!
http://bit.ly/2jklgle
Follow Me Online Here:
Website: www.unodeuce.com
Facebook: https://www.facebook.com/paul.j.schmidt
Twitter: https://twitter.com/pauldeuce
Instagram: https://www.instagram.com/pauldeuce
Periscope: https://www.periscope.tv/pauldeuce
Please Subscribe to our Channel!
On the air live for Business Rap, our own creative video strategist, Paul Schmidt, Courtney Maki Larvadain from Glow Social Media and Rose Tantrapohl from Moonsail North, talk about how to develop a strategy when it comes to Facebook Marketing for your small business.
—
► Subscribe to the #BetterCallPaul Channel Here:
http://bit.ly/2jbP69q
—
Paul has been a visual storyteller for as long as he can remember and decided to turn that into a career. He chose video as his medium and his award winning style has been seen nationally as well as praised locally. A self-proclaimed community proponent and pro-Michigan advocate, he owns and is creative video strategist for UnoDeuce Multimedia which is celebrating its 6th year in Lansing. Paul was just recently awarded the 2015 Entrepreneur Institute Micro-Entrepreneur of the Year.
Don’t forget to
—-
Thank you for watching this video. I hope that you keep up with the weekly videos I post on the channel, and just so we couldn’t keep this channel going without your support, so please comment, like and share.
—-
Also Subscribe to the main UnoDeuce YouTube Channel Here to see the client work we are putting out up to 3 times a week!
http://bit.ly/2jklgle
Follow Me Online Here:
Website: www.unodeuce.com
Facebook: https://www.facebook.com/paul.j.schmidt
Twitter: https://twitter.com/pauldeuce
Instagram: https://www.instagram.com/pauldeuce
Periscope: https://www.periscope.tv/pauldeuce
Please Subscribe to our Channel!