Nearly everyone is active on social media since it’s an excellent platform for sharing whatever you want. However, posting for a business is an entirely different story such that you have an objective to reach out to your target market.

There are a lot of things to consider when publishing on social media. You should also understand the different platforms and learn more about your market so that you can attract the right audience at the right time and place.

However, the most important thing you need to concentrate on is to appeal to the emotions of your audience, as connecting with them can help influence them in positive ways.

Below is an infographic to guide you in creating compelling and engaging social media posts on the four most popular social media platforms particularly Facebook, Twitter, Instagram, and YouTube. From this infographic, you can learn about the tone you should use, what content to share, when to share it, and so on.

For each platform, there are ways in which you can maximize all the features that each one has to help you gain the attention of your target market.

Work on improving your social media posts by using this guide for your audience, as well as help your business grow.

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Paula Arce

As she makes her way in the digital marketing world as a Content Specialist, she also makes sure that she’s updated with the latest memes and trends among other things. With her inner rapper, Paula pops those headphones in and listens to her R&B and Hip Hop playlist during her long rides to and from the South. She either gets herself a venti cup or two of her fave iced coffee or a cold bottle of beer on a random day. There’s nothing in between.