When you’re an enterprise, may it be a business start-up or an established one, social media is one of the digital marketing tools that you shouldn’t overlook.

Social media pages on Facebook and Twitter can determine search ranking results, especially when search engines like Google find it significant enough to be high up on the search engine results pages (SERPs).

guy sipping frozen coffee on iphoneThis can help increase traffic, engagement, and conversion rates for your business. In addition, social media presence can demonstrate brand power, credibility, and authority.

However, each platform works differently, making it additionally difficult for social media coordinators to what, when, and how to post content. These tips can help you come up with compelling content for these different social media sites.

1. Use the right hashtags

For almost all social media sites, you can leverage hashtags to bring awareness and build like-minded users together, but it’s not recommended to always to use the standard tags. Create your own interesting ones that can help advertise specific content.

2. Create consistently high-quality content

Your followers can recognize your brand and communicate with you through consistent content. In addition, regular social media updates are essential for SEO purposes, especially during prime times for your target audience. Remember to post only intelligent, factual, and relevant information.

3. Review past content to make way for improvement

Discover which posts and topics performed best to know what kind of substantial posts click with your readers. You can also look at trending topics that you can connect to your content.

4. Visuals are important

Photos greatly help in grabbing your audience’s attention and keeping their minds stimulated. Images can also enhance viewer participation and enjoyment.

5. Know your audience

When you have data on your target market, you can easily tailor content to attract the largest segment of that market. You can create the most appealing types of content for them and therefore, improve communication.

6. The right time at the right time

The right content is one that has the highest engagement—likes, shares, and comments—for you, so it’s a good idea to focus on creating more of the similar type of content.

However, the right content should also coincide with the right time. Each social media site has different hours in the day wherein activity and engagement are at its highest, and it’s best to post content around that time.

7. Foster audience involvement

There was an #ALSIceBucketChallenge back in 2017 that encouraged users to give to charity, and to date, is the best example of a social media campaign that made people want to get involved.

Group of 5 friends hanging out on their phonesOther campaigns include previews, special offers, and even discounts, as these foster engagement from people towards your brand.

Now that you know what makes a social media post engaging, you can start posting away on these well-known sites to build your brand and customer trust.


Facebook is the most extensive social network with 1.5 billion daily active users, and the one that you should leverage if you want your content to reach a wider audience.

Facebook content should be relevant, and company information should be updated. You could also tie in humorous stories to your company’s branding to help connect with most of your followers. For better engagement, use polls and surveys relating to your industry or business in a light-hearted manner.

Of course, don’t forget to optimize for the mobile app.


B2C companies can benefit significantly from Twitter’s 280-character platform. Short, casual, and straightforward tweets are all you need. A few retweets of positive feedback from your customers can also help.

You can also utilize real-time news, niche articles, and interactive content to encourage engagement; you can also post these alongside questions or polls with attractive visuals and a relevant hashtag.

An easy workaround on its character limit is to direct readers to your company’s blog for a more comprehensive content.


Instagram allows photo and (short) video sharing, but make sure that you properly curate your feed to reflect your company branding. Since Instagram banks on photo sharing, make sure to have a capable photo editing software or app.

Elements like Stories, Hashtags, Comments, and DMs will enable people to discover and engage with you. You could also feature other users’ curated photos and videos on Instagram to drive targeted traffic to your page and increase brand exposure.

Another useful element is Sponsored posts, which can be used to reach out to influencers who can help promote your brand, product, and service.


Both short and long videos can be uploaded to YouTube, making it helpful for businesses that create different content types. It allows you to market your brand through techniques like SEO, tags, and CTAs.

A creative title and descriptive summary can make your YouTube videos stand out. A video description can include links to your website and social media pages.

Social media isn’t going away just yet, and it’s best to take advantage of the exposure it allows you to do for your business. Read on articles which can further enlighten you about social media content trends that will encourage engagement from your audience in the next years.

Nina Pineda is part of Spiralytics’ SEO Team. She launched her career as a web copywriter but eventually jumped into SEO and Online Marketing out of curiosity. This curious cat may be easily amused by Tumblr memes, funny YouTube clips, and foreign TV series but she is keen and driven in achieving results when it comes to work. Don’t let the petite physique fool you; She has a big heart wherein her other half, family and friends fit in.