GUEST POST: How to Get Audiences to Buy Into Your Brand
You know that getting new people to buy into your brand is what will make you grow. The hardest part is when your brand is just starting to get known. Once you get people on board, then your audience exponentially increases. Here are four great suggestions for getting people to buy into your brand.
Narrow Down Buyer Personas
Many new businesses skip this step and go for picking up any subscriber they can. The truth is that when you take the time to create buyer personas, then you can specifically identify who your target market is. Once you know who your target market is, you can target these specific people with similar marketing methods and get great results.
Pretty much all people have some sort of mobile device. Each mobile device comes with its own IP address. This IP is then linked to data about people. With services like NYI—New York Interconnect, you can discover a list of people who fit into your buyer persona and obtain their IP addresses. This way, you can market directly to those individuals in the future.
People don’t want to be forced to buy things. Rather, they want to feel as if it’s a personal decision that they make under their own willpower. One great way to ensure that your customers enjoy their buying experience and don’t regret it later is to give them something for free. This is as easy as creating how-to instructional videos. People feel as if you’re giving them free content that is helpful to their lives. This makes you not only an authority on the particular subject in their eyes but it makes them more likely to trust purchasing items or services from you in the future.
Use Social Media
There is no effective strategy for marketing that doesn’t at least involve some form of social media. Sites like Instagram, Facebook, Snapchat, and Twitter provide an easy to use platform that lets you connect with potential clients. These clients can share content that you post with all their friends if they like it. This essentially puts your followers to work marketing your content for you and the best part is that it’s free.
Getting an audience to buy into your brand is something that you’ll be dealing with for the life of your business. The above are four great strategies to get you started. After you implement these, we highly suggest discovering more strategies and building on top of these existing ones for continuous market expansion.
Brooke Chaplan is a freelance writer and blogger. She lives and works out of her home in Los Lunas, New Mexico. She loves the outdoors and spends most of her time hiking, biking, and gardening. For more information, contact Brooke via Facebook at facebook.com/brooke.chaplan or Twitter @BrookeChaplan