*MSU Landscape Services Wins Most Entertaining Video at the 14th Annual Deucey Awards*
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Some stories surprise people. Not because they’re flashy, but because they reveal work that most of us see every day without fully understanding.

That’s exactly what happened when MSU Landscape Services took home the Most Entertaining Video award at the 14th Annual Deucey Awards.

The video pulled back the curtain on one of the hardest-working teams at Michigan State University and showed the people, planning, and expertise required to keep one of the nation’s largest campuses running smoothly. For Jeremiah and the entire MSU Landscape Services team, the award was a chance to celebrate more than a video. It was an opportunity to showcase the work happening across campus every single day.
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*The Team Behind Michigan State’s Outdoor Spaces*

When people think about Michigan State University, they often think about academics, athletics, traditions, and Spartan pride. What they may not think about is the team responsible for maintaining 5,300 acres of campus property.

That responsibility belongs to MSU Landscape Services. From snow removal and turf management to seasonal plantings and environmental stewardship, the department touches nearly every outdoor space across campus. Their work helps create the experience students, faculty, staff, and visitors enjoy every day.

Whether it’s preparing walkways before a winter storm, maintaining campus landscapes in the middle of summer, or caring for areas surrounding the Red Cedar River, the team is constantly working behind the scenes.

The scale of the operation is massive. But for Jeremiah, the goal has always been simple: make sure people understand the value of the work being done.
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*Telling a Story Worth Sharing*

The idea for the video started with a realization. Michigan State is constantly evolving. New buildings appear. Landscapes change. Infrastructure grows. As the university expands, the demands placed on landscape services grow right alongside it.

Jeremiah knew there was a story worth telling. Not just about mowing grass or clearing snow, but about the people adapting to change, solving problems, and helping keep a world-class campus functioning every day.

The goal wasn’t to create a promotional piece; the goal was to create understanding. How do you explain everything a department does in a way that resonates with leadership, stakeholders, and the broader community?

You tell stories.

That decision led MSU Landscape Services to partner with UnoDeuce Multimedia to capture the people behind the work and bring their story to life.
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*More Than Just a Video*

From the beginning, the focus was on authenticity. The process involved conversations about audience, messaging, and impact. What story needed to be told? Who needed to hear it? What would make people care?

The answer was simple: show the people.

Show the professionals who manage complex systems. Show the experts maintaining campus grounds. Show the team members whose work often goes unnoticed because when they do their jobs well, everything simply works. The result was a video that blended interviews, visuals, and storytelling into a compelling look at MSU Landscape Services.

It wasn’t about equipment or acreage; it was about people, and that’s what connected with audiences.
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*Recognition Beyond the Award*

Winning the Most Entertaining Video category was exciting, but the impact of the project extended far beyond the Deucey Awards.

The video quickly became a valuable communication tool inside the university. Leadership teams, administrators, and stakeholders gained a deeper understanding of the department’s work. Instead of trying to summarize years of expertise in a few minutes of conversation, the team now had a story that demonstrated their impact.

Sometimes the most effective way to explain your value is to let others see it for themselves. As Jeremiah noted, there’s power in having someone else tell your story.

The video created that opportunity. It helped shine a spotlight on the people who make campus operations possible and reinforced the critical role landscape services plays in the Michigan State community.
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*A Competitive Path to Victory*

This year’s Most Entertaining Video category was one of the closest races in Deucey Awards history. The competition featured incredible organizations, compelling stories, and passionate supporters rallying behind their nominees.

When the votes were counted, MSU Landscape Services emerged as the winner.

The victory reflected more than a successful video campaign. It reflected the connection people felt to the story and the appreciation audiences developed for the team behind it. For a department that spends most of its time working behind the scenes, stepping into the spotlight was a well-earned moment.
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*Looking Ahead*

Winning an award isn’t the finish line for MSU Landscape Services. If anything, it’s another step forward. The department continues exploring new technology, including autonomous and robotic solutions that can improve efficiency and allow staff to focus on higher-skilled work.

At the same time, Jeremiah remains committed to highlighting the expertise of the people who make the department successful. Arborists, equipment operators, grounds professionals, and specialists across the team bring tremendous knowledge to their work every day.

And if the Deucey Award proved anything, it’s that people are interested in hearing them.
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*Celebrating the Story*

At UnoDeuce, we’ve always believed that every organization has a story worth sharing. Sometimes that story comes from a nonprofit changing lives. Sometimes it comes from a business solving problems. And sometimes it comes from a team maintaining 5,300 acres of one of America’s largest university campuses.

The MSU Landscape Services video reminded us that great storytelling isn’t about creating something extraordinary. It’s about revealing the extraordinary work that’s already happening.

Congratulations to Jeremiah and the entire MSU Landscape Services team on winning the Most Entertaining Video award at the 14th Annual Deucey Awards. Your story connected with audiences, earned their votes, and highlighted the dedication of the people who help keep Michigan State beautiful every day.

And that’s definitely entertaining.