Customers want more videos from you. According to HubSpot, 54% of them prefer exactly this type of content from brands. A bit fewer people choose emails (46%) and social images (41%), and a relatively small number (18%) is ready to read blogs.
Let’s discuss the top 10 ideas of wholesome and entertaining content for consumers that at the same time are efficient for businesses in terms of brand awareness, engagement, and conversion growth.
Before We Begin
An important note before we dive into the video content theme. As it’s essential to provide customers the best video resolution and lightning-fast speed of sites, you should examine and do your best to boost the website’s overall performance before embedding lots of videos. Otherwise, you can end up slowing down your site with heavy or unoptimized media content, causing users to leave the page.
The cutting-edge web development technology called a PWA (progressive web app) is now the best way to improve the loading speed and the UX/UI of desktop and mobile site versions simultaneously. Check out some of the best progressive web app examples that have been created so far.
Now let’s move on to the top 10 video content ideas to pick up your marketing strategy!
1. Demo Videos
When it comes to online shopping, nothing can be more informative for a prospect than a video where the product is demonstrated in all its glory from every single angle. In a recent survey, 84% of buyers admitted that exactly video persuaded them to purchase items.
Such content will be useful everywhere: on product pages, social media, and landings. At this point, you are probably trying to estimate potential expenditures on renting equipment, hiring cameramen, and on further video editing but don’t hurry with conclusions.
Screenshot taken on the official ASOS website
Take a look at the screenshot taken from the ASOS store. Filming is conducted together with photoshoots, and these teasers don’t seem to be expensive. In the meantime, videos provide more valuable information about how the outfit behaves on the body.
Nowadays, the audience is keener on more simple, authentic, and natural-looking videos. Although video production is anyway time-consuming, even a modern phone can ensure a satisfying quality. Try to film varied types of demos such as unboxing, quick reviews, and test drives.
2. Helpful Content
Reportedly, 96% of people used videos with explanations to explore a product or service.
Take a look at the screenshot from Ikea’s official YouTube channel. It contains tons of useful content regarding decoration, home gardening, and cooking. But the most important videos here are dedicated to assembling different pieces, including even kitchen and bathroom furniture. These video instructions showcase the full process in detail.
Screenshot taken on the official Ikea YouTube channel
So, consider creating “how-to” and other educational videos. Such content is a sign of the company’s care which makes people grateful and satisfied. After all, it can reduce the number of customers who need to contact your support team.
3. Immersive Videos
360° videos allow users to walk, for instance, across a physical shop while being at home. The immersive effect differs slightly depending on the device and the equipment that a person uses. If it’s being played via a phone or a tablet, a user can either swipe their screen or move the device around them.
Videos on a PC are controlled by the mouse. The best option is to wear Oculus or Samsung Gear VR, but the effect can be achieved even without them. Basically, 360° videos allow just to look around, while VR videos may have some interactive features.
World-renowned brands like Samsung, Netflix, and Infinity use these technologies to promote their new products through a fresh immersive experience. Take a look at the screenshot below. This is how Samsung introduced its 360-degree cameras.
Screenshot taken on the official Samsung YouTube channel
360° videos are a suitable option for those companies that are better represented offline and want to attract people. Also, these videos can contribute a lot to travel agencies, game