Customers want more videos from you. According to HubSpot, 54% of them prefer exactly this type of content from brands. A bit fewer people choose emails (46%) and social images (41%), and a relatively small number (18%) is ready to read blogs.
Let’s discuss the top 10 ideas of wholesome and entertaining content for consumers that at the same time are efficient for businesses in terms of brand awareness, engagement, and conversion growth.
Before We Begin
An important note before we dive into the video content theme. As it’s essential to provide customers the best video resolution and lightning-fast speed of sites, you should examine and do your best to boost the website’s overall performance before embedding lots of videos. Otherwise, you can end up slowing down your site with heavy or unoptimized media content, causing users to leave the page.
The cutting-edge web development technology called a PWA (progressive web app) is now the best way to improve the loading speed and the UX/UI of desktop and mobile site versions simultaneously. Check out some of the best progressive web app examples that have been created so far.
Now let’s move on to the top 10 video content ideas to pick up your marketing strategy!
1. Demo Videos
When it comes to online shopping, nothing can be more informative for a prospect than a video where the product is demonstrated in all its glory from every single angle. In a recent survey, 84% of buyers admitted that exactly video persuaded them to purchase items.
Such content will be useful everywhere: on product pages, social media, and landings. At this point, you are probably trying to estimate potential expenditures on renting equipment, hiring cameramen, and on further video editing but don’t hurry with conclusions.
Take a look at the screenshot taken from the ASOS store. Filming is conducted together with photoshoots, and these teasers don’t seem to be expensive. In the meantime, videos provide more valuable information about how the outfit behaves on the body.
Nowadays, the audience is keener on more simple, authentic, and natural-looking videos. Although video production is anyway time-consuming, even a modern phone can ensure a satisfying quality. Try to film varied types of demos such as unboxing, quick reviews, and test drives.
2. Helpful Content
Reportedly, 96% of people used videos with explanations to explore a product or service.
Take a look at the screenshot from Ikea’s official YouTube channel. It contains tons of useful content regarding decoration, home gardening, and cooking. But the most important videos here are dedicated to assembling different pieces, including even kitchen and bathroom furniture. These video instructions showcase the full process in detail.