Video Marketing Trends to Leave Behind in 2025

As we move into 2025, Paul Schmidt of **UnoDeuce Multimedia** encourages businesses and content creators to reassess their video marketing strategies—and say goodbye to a few outdated trends. In a digital world where attention is scarce and authenticity reigns supreme, some once-popular tactics are no longer effective. Here are five video marketing trends that Schmidt says it’s time to leave behind.

### 1. Influencer Marketing

Influencer marketing once revolutionized the digital landscape, but its effectiveness is fading. Audiences have become savvy—they can tell when they’re being sold to and are no longer as trusting of paid endorsements. Instead, Schmidt emphasizes the power of real customer stories. Authentic testimonials from satisfied clients resonate more and build more substantial credibility. “Using your actual customers to help tell your story is your key sales tool when it comes to video,” Schmidt says.

### 2. AI-Generated Videos

The novelty of AI-generated videos is quickly wearing off. Viewers are becoming increasingly disengaged with content that feels robotic or overly polished. Generic visuals, formulaic narration, and a lack of emotional depth have made these videos easy to spot and easy to ignore. Schmidt advises creators to prioritize originality and human-driven storytelling. “Be real. Be unique,” he says. Audiences crave content that reflects genuine human creativity, not a machine’s approximation.

### 3. Overloaded Social Media Ads

The average social media user strongly dislikes intrusive video ads. The skip button is now one of the most-used features on platforms like YouTube and Instagram. Schmidt warns that businesses’ ads will likely be ignored unless they are willing to break the mold with creative, customized content. Simply following trends isn’t enough—standing out requires thoughtful, engaging, and unexpected approaches.

### 4. Stock Footage Overuse

Stock footage was a practical necessity during the pandemic. But in 2025, audiences are tired of seeing the same staged handshakes and coffee shop scenes. The overuse of generic visuals now signals a lack of originality. Schmidt recommends investing in custom footage and building visual content that aligns precisely with a brand’s identity. “Create your visuals,” he urges, to truly differentiate in a crowded media landscape.

### 5. Clickbaity Titles and Thumbnails

Clickbait might earn quick clicks, but it destroys long-term trust. Misleading titles and thumbnails can hurt audience retention and damage brand credibility. “If you get caught doing that, fewer and fewer people will be watching more videos because they don’t believe what you’re saying or telling them,” says Schmidt. Honesty and accuracy in presentation go a long way toward building a loyal viewership.

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### Final Thoughts

As video marketing evolves, UnoDeuce Multimedia encourages marketers to embrace authenticity, creativity, and genuine connection over gimmicks and shortcuts. Trends like influencer marketing and AI-driven content may have once been exciting, but the future belongs to those willing to tell real stories meaningfully.

To learn more about how UnoDeuce Multimedia helps brands elevate their video storytelling, visit [UnoDeuce.com](https://www.unodeuce.com). Because in a world full of noise, authenticity still stands out.