The “What’s Important Now” podcast is a weekly audio event featuring business owners who share the challenges and triumphs of entrepreneurship. This 20-minute podcast features founder origin stories, pivotal moments in business careers, and advice for other entrepreneurs on how to find great opportunities while avoiding common business mistakes.

In this week’s WIN podcast episode, we sat down with Paul Schmidt, founder of Uno Deuce Multimedia to explore his compelling journey through adversity, resilience, and success.

An Unlucky Start Date

Paul’s story begins on the morning of September 11, 2001, a day marked by tragedy that also served as an unexpected catalyst for his business venture. This episode peels back the layers of Paul’s entrepreneurial spirit, revealing how he utilized adaptability and a strong network to carve a niche in Lansing’s business community.

Paul candidly shares the initial challenges of launching a business amid a crisis and how he embraced the role of an accidental entrepreneur. Despite not having a backup plan after returning to Michigan, Paul put his video production skills to work, illustrating the importance of leveraging one’s talents during uncertain times. His narrative is a testament to the idea that sometimes the best opportunities arise from the most unlikely circumstances.
The Path from Solopreneur to A Thriving Team

As we delve into the growth of Uno Duce Multimedia, we discover Paul’s transition from a solo operation to a dynamic team, highlighting the transformative power of networking and collaboration. The pivotal role of partnerships, such as with Lansing Community College for interns, is underscored in the expansion of his business.

And The Hits Just Keep On Coming

The discussion further explores how personal health hurdles, including a stroke, didn’t impede Paul’s path but instead underscored the resilience of his team.
Once Paul had recovered, he began to focus on new offerings which led to significant pivots, such as the shift to live streaming services during the pandemic.
The Value of Networking and Community Connections

The podcast also emphasizes the underestimated value of community connections within Lansing, presenting it as a hidden gem for entrepreneurs. Paul’s experience demonstrates that fostering close collaborations can lead to lasting friendships and a supportive business environment, proving crucial during times of economic downturn and personal crisis.

The Importance of Diversify Your Client Base

Throughout the episode, we’re given insights into strategic business decisions, like avoiding dependence on the auto industry before the 2008 recession and diversifying income streams. These decisions are portrayed as integral to Uno Deuce Multimedia’s sustainability and success.

Storytelling As a Service

Moreover, Paul’s approach to storytelling as a business service is highlighted, showcasing his philosophy of listening to clients and capturing their essence through video narratives. This human-centric approach to multimedia services is what sets Uno Deuce apart in a competitive industry.

What’s Next For Paul?

Paul’s forward-thinking mindset is evident as he discusses future plans, including exploring growth opportunities outside Lansing and succession planning for his business. His journey serves as a beacon of inspiration for anyone navigating the unpredictable tides of entrepreneurship.

This podcast episode is a rich narrative of innovation, community connection, and business acumen. Paul Schmidt’s story is not just about overcoming adversity but also about the remarkable achievements that can follow when one remains steadfast, resourceful, and open to change.

If you enjoyed hearing Paul’s story on WIN, head on over to to hear more amazing interviews with successful entrepreneurs. If you have your own entrepreneur story and you’d like to be featured on WIN, book a call with the host, Carrie Richardson.