In the dynamic landscape of modern business, “user experience” is a frequently used buzzword, but its tangible use within marketing may seem a bit abstract.
In this episode of Expert Connexions with Julie Holton, our marketing professionals share tactical ways to optimize our websites and create creative messaging hooks, all while enhancing our users’ experience. They emphasize the paramount importance of empathy, urging us to step into the shoes of our audience, to truly inhabit their perspectives, and to understand their unique worldview when it comes to our marketing endeavors.
