Innovative Marketing Techniques to Boost Your Brand Awareness
If you want to build a successful brand, you need to work on your brand awareness. Brand awareness is a technical term that describes the degree to which a brand is recognized by potential customers.
As a small brand, you need to work a lot to be able to boost your awareness. To help you build a strong brand strategy, we decided to gather a couple of innovative marketing techniques.
Check them out.
- Build a unique brand personality
If you want to boost your brand awareness, start by building a unique brand personality. A brand personality implies attributing human characteristics to your brand name. This technique isn’t new, but it’s a staple and timeless technique that can help you boost your brand awareness quite a bit.
To be able to assign these characteristics to your brand, you first need to decide who you are, who your audience is, as well as your core values among other things. You should aim to be a reliable, spirited, and sincere brand.
When building a brand personality, the key is to be consistent. So, once you attribute a certain set of characteristics to your brand, stick with them, and don’t change them often, because that will make you unreliable.
- Create a moving brand story
In addition to brand personality, creating a moving brand story can also help you raise brand awareness. The goal of the brand story is to inspire emotions in your audiences.
You can create a moving and inspiring brand story by using feedback from your audience on social media. Collaborating with your audience will help you create a brand story that resonates.
- High-quality guest content
Shareable and high-quality content will open many doors for your brand. Guest posting is a great way to boost brand awareness, so why not make the most of it?
Create valuable content that informs and leaves a lasting impression. Memorable, shareable, and high-quality content will also help you get new audiences. So, it’s time to polish your writing skills.
Freebies, in addition to being a great way to entice the skeptics to try your products/services, are also a great way to create online buzz around your brand. There are many ways that you can offer freebies, from offering free samples, free trials, or something similar – the goal is to get people to try your products or services and in that way boost your brand awareness.
For example, with the help of the Unmade platform
you can design interesting and unique promotional items that you can give to clients and customers. You can gift pens, mugs, lighters, t-shirts, calendars, or something similar.
- Local partnerships
As a local business, building local partnerships will be highly important to you. Partnering with local businesses will help you contribute to your community, and even make a difference in the local area. You’ll be able to participate in charity events, sponsoring events, festivals, and other important local events.
You can easily boost your brand awareness by being present in your local community, contributing to it, and being a sponsor of important events.
- Referral programs
Referral programs are a great strategy to motivate existing customers to recommend your brand to their friends and family. This strategy will not only raise brand awareness but also drive your revenue up.
There are many different ideas when it comes to referral programs. For example, you can offer a gift for every referral, give store credit, or discounts, upgrade a product or a service, and so on
.Referral programs are a great way to engage your existing customers and motivate them to do some word-of-mouth marketing.
- Social media contests
There’s nothing quite as popular as social media contests. These contests are strategically made to boost brand awareness. Mostly every social media channel has a popular contest but some of the most frequent ones include sharing a photo, social media giveaways, writing a caption, commenting to win, or voting to win a giveaway, to name a few.
Followers love doing these kinds of challenges, so you should try them out sometime.
- Influencer marketing
Just like social media contests, influencer marketing is also very popular. With the help of influencers, you can boost your brand awareness pretty quickly.
Influencers in your industry, particularly influencers with authority, can mention your brand, review your products or services, and make personal recommendations to their viewers and followers.
Boosting your brand awareness is a process, but with the help of these techniques, you’ll be able to brand your business in no time. Remember, having a unique brand can set you apart
from everyone else.
Morgan Rose Elliott is an aromatherapist, yoga instructor, animal lover, a happily married mother of three. She enjoys reading biographies and writing poems, sunny days on the beach and any shape and form of vanilla. Crazy about the ’80s, her favorite band is Duran Duran (although kids prefer Franz Ferdinand, and the husband Blink182) and she is obsessed with Netflix original Stranger things.