It has never been more important to be visible on the internet. It is no longer enough just to have a website with some contact information and a few content pages. In this day and age, you need your business to be found online if you want it to succeed. This blog post will provide ways to market your business digitally for people to find it when they search.
Use Keywords in Your Page Titles
This is a simple place to start, but it can be effective if you use the right kinds of keywords. You need to find out what people are searching for, and then make sure that those words or phrases appear somewhere on every one of your web pages. The more times they show up within all parts of the site, the better.
You can also use keyword research tools to help you find out what people are searching for. Google Ads offers a free tool called the Keyword Planner that will show you how often certain keywords are being searched for and even provide other related terms that you may want to consider using.
Create a YouTube Channel
YouTube is one of the biggest search engines in existence. That means that if you have videos on your business, people will find them and watch them when they do searches related to your product or service. The more views you receive from other users, the better chance you will show up in results for people searching for what you have to offer.
You should also start a channel on your website and create videos that give tutorials, answer common questions about your product or service, show highlights of an event, etc. The more video content you have, the better it will be for marketing purposes. You can even use YouTube annotations so people visiting other sites (like your blog) can click on them and be taken a right to your videos.
Optimize Your Website for Search Engines
If you want your website to be found by people searching for what you have to offer, you need to make sure it is properly optimized. This means using the right keywords and phrases in the right places, setting up the site so that search engines can easily crawl and index all of its pages, and having those pages well-linked. The more links you have to your site from other sites (especially high authority ones), the better chance it will appear in search results for related terms.
You can do this by writing quality content that is useful and informative, and uses keywords that naturally fit into sentences or phrases. You should also use keyword research to find the best terms to target and then use them throughout your website, including in the titles of pages, in the tags for those pages, and in the text itself.
There are many different ways that you can market your business digitally. However, it is essential to remember that digital marketing is not all about social media and flashy advertisements. The best way to see success in the long term with this type of promotion is to use keywords on your website, so people can find it when they search for related terms.
Lizzie Weakley is a freelance writer from Columbus, Ohio. She went to college at The Ohio State University, where she studied communications. In her free time, she enjoys the outdoors and long walks in the park with her three-year-old husky, Snowball.