A website is every brand’s portfolio, as that’s where the prospects reach when they wish to know about a brand. Still, many brands face higher website bounce rates and lesser engagement rates.
That’s because people are tired of looking at basic web pages. They want something more thought-provoking and attention-grabbing.
If you ask us, then our answer would be to embed social media feeds on your WordPress website.
Wondering how that happens? Keep reading to find out.
What Is A Social Media Feed?
A social media feed is a collection of social media content that you can embed on your website. There are many social media feed platforms available that come with social media aggregator tools that can seamlessly fetch all your preferred social media content in one place.
Further, you get moderation and customization features to filter out irrelevant social media posts and use several themes, layouts, colors, and more to offer a vibrant social media experience to your WordPress website visitors.
Why Use Social Media Feed For WordPress Websites?
When you embed social media feeds on WordPress websites, you offer something unique to your website visitors, making them stay longer and engage with the content you have to offer. They also get to know about your social media presence, creating better brand awareness.
Not to mention how if they like your content, they would surely visit your social media accounts. They will also follow them to keep receiving social updates from you. Not just that, they would also share your content with their friends and family members, helping you improve your social followings to a great extent.
The benefits don’t just end here. The social media feed would give your WordPress website a more vibrant look, making them want to stay longer on your website, helping you improve the dwell time.
It would boost the engagement rate, instill social proof, and you can also expect revisits from your website visitors to keep engaging with the social media feed on your WordPress website.
Ways To Use Social Media Feed For WordPress Website
Here are some unique ways to use social media feeds for your WordPress website, read them and choose what would serve your audience best.
1. Embed UGC Galleries To Bring Transparency
User-generated content is the content your customers create for you. It is them sharing their real-life experiences around your product or services to the masses. User-generated content is trustworthy and the most reliable form of content.
When prospects are trying to learn about your brand, the UGC gallery will act as the most authentic source of information. User-generated content is unique, so you will get to share diverse content with your audience. Not just that, it instills social proof, so it will encourage more of your customers to create content for you.
2. Create Shoppable Social Feed
This idea is perfect for ecommerce stores that want to expand their reach. You likely post your product pictures or your customer’s wearing your products on your social media handles. You can fetch all these user-generated and brand-generated product pictures, add the social feeds on your website and tag these products as shoppable.
It is a great strategy to inspire, engage and convert the audience, all in one place. When they come across the Shoppable social feed, they will get fascinated by the new integration and would feel excited to try it out. Not just that, when they will realize how much easier online shopping has become with the Shoppable social feed, they would always come back to make multiple purchases. It will help you to boost your conversion rate to a great extent.
3. Add A Hashtag Feed
Many brands organize hashtag contests or campaigns on social media to expand their reach. And they do reach their desired numbers. But if you want to maximize your results by exploring more opportunities, we have just the right solution for you.
Embed the content generated from your hashtag campaign or contest on your WordPress website. It is a great opportunity to increase the reach of your hashtag campaign/ contest, and increase the number of participants and multiply the number of content.
4. Add Engaging Videos
If you want to improve your website’s performance, you want your website visitors to stay longer and engage with the content that you have to offer. The best way to make that happen is by fetching entertaining video content from platforms like YouTube and Vimeo.
You can add your brand ad campaigns, celebrities, or influencers endorsing your brand and much more. The idea is to captivate the website visitors with engaging video content that encourages them to stay longer on your website.
Let’s Call It A Wrap!
As we reach the end of this blog, we hope that you have a better understanding of social media feeds for your WordPress website. What they are, why do you need them, and how can you leverage them to your WordPress website?
So, what are you going to do with all this information? Why not try implementing these ideas and leverage all the benefits they bring in?