You can have a great product idea and excellent customer service and still fail as a business. In most cases, this failure originates from the inability to reach the right consumers with the right marketing messages. If the consumers you need don’t know you exist, you will never have a chance. Thankfully, the world of marketing is evolving for the better, and there are many great ways to reach new customers. Below are four you should consider trying.

Fine Tune Your SEO

One of the most effective strategies for reaching today’s customers is through search engine optimization or SEO for short. According to statistics, 87 percent of consumers research products online before making a purchase. If you don’t come up in the first page of relevant search results, your business could be in trouble. As such, effective SEO can allow you reach scores of new customers you cannot reach through any other means.

laptop open with numbered charts on screen

Photo by:@goumbik

Advertise Through Streaming Services

How Americans view movies and television programming has changed significantly recently. If you want to advertise through these mediums, you should now choose streaming services. Hulu advertising, for example, will allow you to reach millions more than you would by relying on playing advertisements through a local movie theater or TV network. Consider an advertising service that allows you to run your ads on multiple streaming services. Competition in streaming is currently fierce, and there has yet to be a clear winner among all the different services.

Leverage Social Media

Nearly 4 billion people currently use social media. Social media, today, is one of the most common modes of communication. As such, you certainly need to integrate social media into your marketing mix if you wish to reach the most people possible. Consider partnering up with social media “influencers” that have huge follower lists that can be informed of your products. Use social media to directly communicate with individual consumers, and use that feedback to improve your products and services.

Create Content Marketing

One way to reach new customers is to re-think how you advertise your products. Not every ad needs to include a straightforward traditional advertising pitch. Instead, you could also create content that provides value to the consumer on its own. This can include things like blog articles, recipes, video content, games and more that help inform consumers of products while also providing them with value, knowledge or entertainment.

Overall, there are many ways to reach consumers. If you are having trouble reaching the people you need as paying customers, re-think your marketing mix. New strategies may be more successful at bringing in the revenue you need.


Lizzie Weakley is a freelance writer from Columbus, Ohio. She went to college at The Ohio State University, where she studied communications. In her free time, she enjoys the outdoors and long walks in the park with her three-year-old husky, Snowball.