In business, marketing is very important as it helps spread the word about the business brand with the aim of attracting clients to the business. Today, there has been a consistent advancement of marketing technology and software that almost every business incorporates in their marketing strategies. However, there are undervalued pieces of technology that are still very effective in marketing just about any business. This article covers some of these underrated technology platforms that every marketing department needs to attract more clients to the business.


Email marketing has been used successfully by most companies over the years. This undervalued piece of technology is very powerful in attracting clients to try out your brand. You have to seek permission from clients to allow you to send them emails with more information about your business. Through email, you can personalize the advert to a specific client. This will allow you to get to know what the customer really needs and serve them better. Also, you can send a link with the email where a client can directly access your website. You can add discounts to attract clients to purchase your products as well.


Businesses need to have an optimized SEO to effectively succeed in marketing their businesses in the ever-competitive business world. SEO optimization will place your business ahead of your competition each time a client inputs a certain keyword in any search engine from across the globe. This is because most clients tend to go with the topmost website that appears on a search engine. In addition, there are unique ways to optimize your SEO, such as including paid ads. This way, there will be more traffic to your website.

Use of Mobiles

Mobiles are a useful marketing tool for any marketing department. Most people across the world spend most of their time scrolling through their phones. Marketing teams should incorporate text messages to help reach their target market. In addition, it is important to ensure that your business’s website can be accessed through a mobile phone. Not everyone owns a computer, but almost everyone owns a phone. This will increase your business’s competitive advantage.


In the world of today, it is important to be diverse in terms of marketing strategies. In addition to the use of the fast-evolving digital platforms, it is also important to use physical print made of high quality through digital printing presses to help place your business as an industry leader in your field. Having an in-house printer gives your company to quickly make customized print material that can fit your marketing strategies without having to spend precious weeks in shipping and waiting for orders to come in. While this may seem like a minor inconvenience, companies should strive to have more control over their print. Pamphlets, business cards, packaging, stickers, and more all require digital printers and should be customized to complement your current marketing campaigns, rather than just being a repetition of your logo.

In today’s world, there are a lot of ways to market your brand, and more of them are becoming essential to brand awareness. If you want to get your company’s products or services in front of as many customers as possible, you need to make sure you are utilizing every option you have to the fullest.



Meghan Belnap is a freelance writer who enjoys spending time with her family. She loves being in the outdoors and exploring new opportunities whenever they arise. Meghan finds happiness in researching new topics that help to expand her horizons. You can often find her buried in a good book or out looking for an adventure. 

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