If no one visits your store online, does it even exist? Ignoring the existential connotations of that question, it certainly won’t bring you any money. For a website to be profitable, it must generate qualified leads or sales.
Building a fantastic website is reasonably straightforward. Getting those qualified leads or sales is where it becomes tricky. With millions of sites competing for attention, the web is like a massive, congested market.
By creating an excellent site, you’ve already taken the first steps. In this post, we’re going to go over what to do next. We’ll look at seven great digital marketing tips to help you promote your business.
Ensure That Your Site Displays Well Across a Range of Devices
For the best results, design your website with a mobile-first mindset. In other words, make sure that the pages look good on the smallest screes possible. Around 62% of the global population access the internet on mobile devices. In practical terms, that means that if your site is geared for desktop users instead, you might lose six out of ten visitors.
Fortunately, optimizing for mobile is relatively simple if you stick to clear design lines. Make sure that your website is:
- Easy to navigate
- Displays in one column on mobile
- Loads quickly
- Is of a responsive design
2. Consider Enlisting the Assistance of Influencers
Love them or hate them, influencers are here to stay. The influencer market’s value skyrocketed from $1.7 billion in 2016 to $6.5 billion in 2019.
Look for an influencer that operates within your industry or something similar. Find someone that has similar brand values to your company’s. Assess the likelihood of the potential ambassador for embarrassing your brand.
It’s a task that’ll require much research, but an effort in this direction should pay off. Work toward creating a mutually beneficial relationship between you and the influencer that you choose.
It’s usually best to work with influencers who will use your products. Finding the right mix of experience and enthusiasm may take a fair amount of research. Considering that this should become a long-term partnership, it’s worth the effort.
3. Level up Your Email Marketing Efforts
The days of blasting everyone on your email list with the same boring message are over. Clients are fast becoming intolerant of marketers with no regard for their time. If you haven’t done so already, split your email list into different categories of clients.
You might, for example, group together everyone who buys a particular product. You could split them according to geographic location. How you create your categories is up to you. The point is that you’ll now be able to create a targeted message for the people within each category.
Now, instead of bombarding everyone on your list whenever you’re running a promotion, you pick those you think it’s relevant too. By doing this, you’re showing your clients that you value their time and only send them promotions that apply directly to them.
4. Make Your Video Content Shine
Videos are great tools. They don’t require much effort on the part of users. All they have to do is to settle down in front of the screen and hit play.
When it comes to selling products, videos are far more effective than a written description. Consider having a demonstration video showcasing your top of the line models. You could also provide tutorials on how to use the products on a separate YouTube channel.
Give viewers an insight into how things work behind the scenes. Interview employees or customers so that the viewers learn more about your brand.
Think about topics that make your channel a useful resource for your viewers. An interview with a successful business owner in the area could help those starting. A local skating legend giving a few tips about trick skating might be of interest to the community.