Something that has had a huge impact on business is search engine optimization. SEO is what allows most internet users to find the products and services they want through internet search engines. Without it, many companies wouldn’t be able to make a profit at all.

However, many business owners used to more traditional notions of marketing have trouble properly integrating SEO into a larger marketing plan. If you share that problem, here are some ways to make your SEO and marketing material work hand in hand.

Integrate SEO Into Your Content Marketing

Something from your marketing portfolio that easily lends itself to search engine optimization is content marketing. Content marketing refers to the creation of unique internet content that targets would-be consumers. It is not ordinary advertising. Instead, it aims to add value on its own. Think, for example, of a company that sells food items sharing recipes on a blog. Using search engine optimization to make such content visible on the web is necessary for it to be successful.

Integrate SEO Into Your Social Media Marketing

While social media and search engine optimization may not appear intertwined on the surface, they actually are. This is due to the fact that social media profiles and posts can also appear in search engine results. Social media accounts can use keyword terms, share content that is search engine optimized and provide inbound links. The more traffic, likes and follows you get on social media, the more likely that your social media presence will help to improve your SEO.

Have Your Marketing Team Discus SEO Strategies

Some companies mistakenly think that SEO is something that can simply be outsourced and separated from the work performed by the marketing team. This is a mistake since SEO must work harmoniously with the rest of a marketing campaign for both to be successful. Make sure SEO is something your marketing team members actively discuss with all relevant parties. Even a virtual meetup to discuss SEO would produce dividends in regards to improving the integration of SEO into your overall marketing plan.

Integrate Marketing Research Into SEO

Another way you can integrate SEO into your overall marketing strategies is by using the research produced by your marketing team to fine tune your SEO efforts. Relevant information on consumers and consumer trends can help you to select better keywords and keyword phrases that are more likely to be entered into search engines.

Overall, SEO is a part of marketing. In this day and age, it’s also one of the most important parts due to how much people research products and services on mobile browsers. Make sure SEO is well integrated into your marketing plans. Your other marketing material should work well with what you’re doing with SEO. This integration will lead to stronger revenues and higher profits.


Lizzie Weakley is a freelance writer from Columbus, Ohio. She went to college at The Ohio State University, where she studied communications. In her free time, she enjoys the outdoors and long walks in the park with her three-year-old husky, Snowball.