As more and more people move to smartphones as their main internet-browsing device, it is vital that you analyze your marketing tactics to ensure that they are compatible with this method of media consumption. If you don’t, you could find that the marketing campaigns that you work so hard on are quickly discarded by potential customers because the advertisements don’t perform as expected on their phones. The good news is that smartphone marketing isn’t impossible and can be done effectively with a few minor tweaks.

Content Must Be Responsive

One of the most important parts of marketing to smartphone users is making your content responsive. Responsive content automatically adjusts to the screen size of the device the individual is using. If your content isn’t optimized for a smartphone screen, the words and images could be hard to see, making your marketing effort ineffective. Before you send marketing messages, be sure to test them on several different phones to ensure that they look as they should.

Legal Ramifications

Something else to keep in mind is that some types of marketing for smartphone users have unique legal requirements when compared to other types of marketing. For example, when using texting to reach out to your customers, you must first allow the customer to opt-in using an authorization text. Once they have agreed, though, you can use a messaging company like Text Request to keep your customers engaged and ensure they stay up-to-date on all the latest happenings with your business.

Provide Tappable Buttons

It’s important to remember that someone using a smartphone is, in most cases, depending entirely on their fingers to navigate your website or advertisement. Therefore, it’s important to make your content “finger-friendly” by providing easy-to-tap buttons wherever necessary. These buttons should be sized so that someone can easily tap on them without having to pinch and zoom.

Make It Shareable

If you’ve gone to the hard work to produce an effective marketing campaign, you’ll want as many people as possible to see the fruits of your labor. It makes sense, then, to include tools for people to share your advertisement across their social media channels. While not everyone will take this step, of course, anyone who does choose to share your marketing materials provides free advertising to a solid group of potential customers.

Reach Out to Experts

Creating the perfect marketing campaign that looks great on a smartphone can be tricky. You may not have the time to navigate this world on your own. If this is true of your business, or if you simply know that you can’t create an effective campaign yourself, it’s highly encouraged that you reach out to a professional marketing firm. They can help you stretch your advertising budget and save a lot of time that you can put toward other business functions.


Brooke Chaplan is a freelance writer and blogger. She lives and works out of her home in Los Lunas, New Mexico. She loves the outdoors and spends most of her time hiking, biking, and gardening. For more information, contact Brooke via Facebook at or Twitter @BrookeChaplan