Link building has proven to be one of the best ways to get more people to see your content. It is incredibly important and can help companies or individuals in nearly any industry.
It can help them improve their SEO, get more readers, sell more products and become an authority in their space. It essentially involves getting quality backlinks to your content, which will ultimately improve its rank on search engines.
Unfortunately, there are a lot of myths and misconceptions that are thrown around surrounding link building. Many people take these as fact. This can lead to a lot of problems, as well as wasted time and money for companies. With that in mind, let’s go over a few link building myths to drop and stop believing in 2020.
The Site With the Most Backlinks Will be the Highest Ranked
Many people are under the impression that if your site is linked back to more than others, you will automatically be the highest ranked in your space. While link building should be a part of every SEO effort, it isn’t the end all be all solution.
In reality, there are many different things that go into deciding how sites are ranked on search engines. This includes the quality of the content, the user experience of the site, how it performs on mobile devices and many others.
As a result, you want a well-rounded site or blog. Not just one with a lot of links. The algorithm is always changing as well, so there is no surefire way to 100% rank higher every single time.
This is why SEO is such a dynamic and interesting field.
If you need help with updating your blog or making sure it is quality, there are several great online resources that can help. For example, if you operate your blog as a business as Today With Jay advises, treat it professionally and make sure you provide value, you could be well on your way to ranking highly.
The Only Good Links are Ones in Your Niche
When many people are building links, they are often under the impression that the only links that matter are the ones in your niche. While these links can be great, they are far from your only option.
In truth, a variety of different links from other high-authority sites can also help your SEO. The algorithm will still recognize all links back to you, even if they are in a different niche.
Also, getting links from authority sites outside of your niche can get you in front of a new audience.
This expands your readership and generates new customers. And while all backlinks might not be perfectly related to your niche, they should found have strong relevance to your content.
If I Write Quality Content, the Backlinks Will Follow
A lot of people think that if they simply create awesome content, people will magically discover it and link to it. While the quality of your content is important, there is plenty of high-quality content on the internet that hasn’t ever been linked. It is up to you to promote it, look for guest posting opportunities or other ways to share your content.
Also, if you do get some backlinks, don’t always expect them to stay forever as people may change or remove posts. You need to always be promoting your content and reaching out to blogs and other authority sites in your space.
Backlinks can make or break your online business, so be sure to put in the time and effort to secure them. When reaching out and promoting your content, be sure to always lead with how it is valuable and how it can help.
In conclusion, these are several of the most prevalent and problematic link building myths in the industry.
Ashley Lipman is an award-winning writer who discovered her passion for providing knowledge to readers worldwide on topics closest to her heart – all things digital. Since her first high school award in Creative Writing, she continues to deliver awesome content through various niches touching the digital sphere.
