Just like with other types of media, websites benefit from good design. Perhaps most importantly, a good website design reflects positively on the reputation of your company. More than that, though, a well-designed website can increase your profits by enticing more customers to buy your products or share your content. To help boost your business, here are a few tips for how your website design can convert leads.

Create a Contrast

The overall color palette of a particular website can send a strong signal about the personality of the company behind the website. By using colors in light or dark shades, you will help to attract the right clientele and encourage them to patronize your business. Additionally, you can use contrast to draw attention to certain elements on your webpage that you want customers to be attracted to. This ensures that your customers’ attention spans aren’t exhausted before they act on your offer.

Create Balance

A website that’s correctly arranged and balanced will naturally draw viewers’ eyes to certain areas of various pages. By using the rule of thirds, for example, you create certain “hot spots” on your site’s pages that make opportune places to include a call-to-action such as a clickable button. Since these page locations can be so powerful, it’s important to consult with a digital marketing agency about what to place in these spots so that their usefulness isn’t wasted.

Create Urgency

When it comes to converting leads, there’s nothing like cutting straight to the point. By designing your website so that a splash page appears as potential customers enter your website, you will create an urgency that will increase your conversion rate. The content of this splash page is entirely up to you, so long as it’s actionable and time-limited.

Create Space

In today’s hectic world, many people are searching for any kind of escape that they can find. If you can create a miniature escape for people on your website, this will turn into a higher conversion rate due to the positive impressions that people have of your company. One great way to create this escape is to use large areas of negative space whenever possible. Although your entire website can’t be blank, if you can have areas on your pages that are simply there to let the eyes rest, your customers will find it satisfying and engaging.

Pursue Feedback

What looks great to you and what appeals to your customers might, in some cases, be two different things. Therefore, it’s a good idea to pursue feedback from your customers regarding your website to ensure you’re getting it right. A great way to solicit feedback is to offer some type of financial incentive in exchange for the feedback. Regardless of how you get feedback, though, quality feedback will be a game-changer as you move forward.


Brooke Chaplan is a freelance writer and blogger based in New Mexico. Her first passion is journalism, but she also loves hiking and gardening. Brooke recommends looking into a local digital marketing agency. Find her on twitter and Facebook: @BrookeChaplan; https://www.facebook.com/brooke.chaplan