If your business could use a marketing makeover, help is more readily available than you might guess. But you don’t have to spend huge sums of money to pay for expensive advertising agency help. Take advantage of low-key, yet effective services that can make your business more attractive and appealing to public consumers.
Network with Other Companies
Contact companies that provide services to yours. For example, if you offer printing services, connect with area businesses that print t-shirts, mugs, or other items. Sharing services can build your customer base by making more people aware of what you do as publicized by other companies. You may also want to offer a joint presentation of your skills to local businesses or consumer groups that might be interested in learning more and becoming customers.
Consult Professional Marketing Experts
If marketing isn’t you specialty, it may be best to get some help. Considering contacting a business development agency for a consultation. They’ll take a look at your small business, your current marketing efforts, and your resources. With that information, they’ll help you come up with a plan for getting your brand the attention it deserves. They may also have suggestions for changes within the business that will help you be more efficient and profitable. Even just a few sessions can teach you a lot about your business, your competition, and your potential.
Join Local Business and Civic Groups
Become a member of the local chamber of commerce to meet other businesses and learn about marketing techniques that have proven successful. Civic groups like the Rotary or the Lions often feature guest speakers who are experts in their respective fields and can offer helpful advice from their experience. You might also be able to find a mentor who has worked in your line of business and can suggest ways of revising or expanding your marketing approach.
Share Your Skills
Whatever your skill set, chances are good that area groups would be interested in hearing from you. Schedule a demonstration at your business to bring prospective customers onsite, then offer related products at a discount. Showcase your skills to high school students at an assembly or in a related class discipline, and then distribute fliers or brochures with information about your business to share with their parents. Make sure your website is up-to-date and includes useful information for the public, and they will soon consider you a go-to expert in your area of expertise.
These low-cost options allow you to set the pace and limit expenditures for upgrading your marketing plan. Get involved with experts to learn more about the ways in which you can improve your business optics.
Anita is a freelance writer from Denver, CO. She studied at Colorado State University, and now writes articles about health, business, family and finance. A mother of two, she enjoys traveling with her family whenever she isn’t writing. You can follow her on Twitter @anitaginsburg.
