Being a part of a political campaign means that you need to focus your marketing efforts in a different direction. Many of the same principles apply, but more emphasis needs to be placed on language. Here are some of the things that you should know about how to handle political advertising.
Stay on Message
What the candidate stands for needs to remain consistent with your marketing materials. It needs to be succinct so that you won’t lose people. This strategy is similar to marketing a business, but it needs to be more personal in nature. You need to develop materials that will appeal to voters and still convey the message quickly. The type of political campaign that you’re heading will dictate how you go about achieving this goal.
There is a tried and true recipe when it comes to creating signs for a political campaign. Using a template when you’re designing your political yard signs will pay off. This is because you quickly have to get the candidate’s name out there and still be legible for those that are driving past. The point of a template is that you can simply take advantage of what others have discovered over the course of their own research efforts. For political signs, you don’t want to get too creative, as that can distract from the simplicity of the message, which is more about emphasizing the support your candidate has than from arguing any political points.
Focus on Placement
Where your marketing material is placed will make a big difference in the success of your political campaign. You don’t want your marketing material to become litter in the streets. Having well placed and highly visible signage will ensure that you don’t need to focus so much on mass distribution. Going with an ad that’s relevant is better in the long run than purchasing a bunch of other types of ads. The point is to get the candidate’s name out there while spending as little money as possible to do so.
Incorporate Mobile Options
Creating a website that can be viewed from any type of device is important. You also want to focus your efforts on having a social media presence. This gives the impression of your efforts being more grassroots in nature. These types of campaigns tend to be better received because it feels more personal. The whole point of any advertising campaign is to drive home the point that what you’re marketing has importance in people’s lives, and this is especially important where campaigning is concerned.
A political campaign needs to be brought down to the level of the people in order to be successful. Use these methods to help you in your marketing endeavors.
Brooke Chaplan is a freelance writer and blogger. She lives and works out of her home in Los Lunas, New Mexico. She loves the outdoors and spends most of her time hiking, biking, and gardening. For more information, contact Brooke via Facebook at facebook.com/brooke.chaplan or Twitter @BrookeChaplan