2019 will be the most significant year yet for search engine optimization (SEO). As in years past, SEO continues to serve as an invaluable stepping stone for small enterprises keen on competing with large corporations online on a near equal footing.
As part of their overarching digital marketing strategy, small companies need a coherent, consistent and well-thought-out SEO plan. Small enterprises must strive to appear in local search results. We are already halfway through 2019 but it’s not too late to take a look at the most popular SEO trends sweeping the market today.
1. Voice Search
Voice search is certainly not making its entry in 2019 but it hasn’t yet made as big an impact as one would expect it to. 2019 looks like the year that will start to change. Google’s speech recognition technology is fast approaching 100% accuracy and is the bedrock on which Google voice search is going to run on especially since mobile internet use is surpassing desktop use.
But what does voice search mean for SEO? Voice queries tend to use more complete sentences or conversational keywords as opposed to text search where users will simply type in the 2 or 3 most relevant keywords.
2. Content Matching User Intent
Someone wants to find information on a given subject. So they do a quick Google search and click on one of the websites that show up in the results. But it turns out that the content they find isn’t what they were looking for so they have to return to the search results and click on a different link.
Sometimes, this is because the keywords the person searched for weren’t the most relevant in the first place. Often though, it’s because a website’s content isn’t consistent with the keywords it’s optimized for. In 2019, small businesses are paying greater attention to how their content matches their keywords as a means of boosting user experience.
3. Rapid Delivery
There’s arguably never been a time in human history where customers have had higher expectations of businesses than they do today. Online users aren’t willing to wait even a couple of seconds longer than they expect to. One study found that 2 in 5 internet users will abandon a web page if it takes longer than 3 seconds to load.
Delivering content quickly has always been a big deal for SEO but 2019 is seeing the standards of rapid delivery rise even higher. Whether users are accessing it on a desktop computer or a smartphone, businesses must ensure their website loads in the shortest time possible. That may be achieved in multiple ways including getting rid of apps, plugins and elements you don’t need.
4. Social Presence
Social signals play a major role in SEO. A quick look at the top 10 most popular websites and mobile apps in the world shows why. Facebook is the largest social networking app and has more than 2 billion active users. WeChat, Instagram, WhatsApp and Messenger each have over a billion users. About a dozen other social apps have hundreds